types of fashion merchandising

1. Fashion merchandising
 Fashion merchandising can be defined as the planning and promotion of
sales by presenting a product to the right market at the proper time, by
carrying out organized, skillful advertising, using attractive displays, etc.
 Merchandising, within fashion retail, refers specifically to the stock
planning, management, and control process.
 Fashion Merchandising is a job that is done world- wide.
 This position requires well-developed quantitative skills, and natural ability
to discover trends, meaning relationships and interrelationships among
standard sales and stock figures.

3. Types of fashion merchandising

4. EXPORT
MERCHANDISING

5. Export merchandising
Export merchandising is a method of offering retail goods for sale in a
foreign consumer market.
Many large companies across the country maintain entire divisions
devoted to finding ways to better enter foreign retail markets through
export merchandising to increase profit and sustain growth.
The globalization of business due to an increase in digital technology
fueled by the Internet has made export merchandising a necessity for
companies looking to expand and keep up with competitors.

7. Retail merchandising
Retail merchandising is a process that helps retailers sell their
products.
Successful retail merchandising involves selecting products that will
attract customers, while pricing and promoting them in ways that will
encourage sales.
Retail Merchandising refers to the various activities which contribute
to the sale of products to the consumers for their end use.
 Every retail store has its own line of merchandise to offer to the
customers.

9. Visual merchandising
Visual merchandising refers to anything that can be seen by the
customer inside and outside a store, including displays, decorations,
signs and layout of space.
The overall purpose of visual merchandising is to get customers to
come into the store and spend money.
Visual merchandising starts on the outside of the store or its exterior
presentation and carries on to the interior presentation.
 It may involve the ability to create window displays in fashionable
colors and patterns that make customers think the store has what
they're looking for and the art of creating other types of displays or
dressing mannequins.

10. Thank you