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Yogesh G
Telephone +91 9739991752 Email: yogeshgstar@yahoo.co.in
PROFESSIONAL VALUE OFFERED
A Versatile & Dedicated Senior Commercial Sales & Operations Professional with 11+ years experience in Media,
Television & Information Technology currently spearheading Commercial Sales in Southern Region. Excellent skills in
Revenue Planning, Operations & Management seeking a position with DTH / Advertising or Digital Business ,TV,
Media organizations in the area of Sales & Commercial Distribution; excel in a team oriented environment that
involves delivering creative solutions in order to add significant value to organization & clients. Strong analytical
skills complemented by a passion for achieving high quality at work and maintaining high standards of personal
performance, professionalism and integrity. Possess strong organization, people management, relationship
management skills and implementation of best practices, an effective communicator with strong mentoring,
presentation & interpersonal skills.
CORE COMPETENCIES
Sales & Revenue Growth ~ Digital Media Operations ~ Distribution Management ~ Technical Support ~ Compliances ~
Planning and Coordination ~ Client Servicing ~ Networking ~ Relationship Management ~ MIS Reporting ~ Team Management
CAREER PROGRESSION
TAJ TELEVISION INDIA PVT LTD 1
st
May 2014 till date
Taj Television India Pvt Ltd distributes channels licensed for Zee , Turner& Ten Sports.
South Commercials (Hotels & Commercial Establishments) – Hyderabad
 Achievement of Revenue, Collection & Growth Targets of Commercial Platform.
 Business forecasting and target setting.
 Monitoring of and review of target achievements.
 Reach/Connectivity Study & Monitoring.
 Market segmentation and devising strategies across various segments.
 Ensure timely renewal of agreements with the customers so that revenue flow is smooth
 Effective functioning of the Sales & Distributor force across the Zone for proper delivery of products and
services to the customer.
 Effective, efficient and high revenue generating Distribution Network / Management.
 Field Problem Resolutions like Piracy and Legal issues.
 Actively involve Marketing for building continuous relationship with our Commercial subscribers/partners.
 Keep a track of the Competition/ Activities - Highlight any new initiative/ Activity by the Competition.
MEDIA PRO ENTERPRISE INDIA PVT LTD Jul 2011 –Apr 2014
Media Pro Enterprise jointly aggregate and distribute channels licensed to Zee Turner Ltd. and Star Den Services
Assistant Manager – Commercial Sales – Tamil Nadu & Kerala
 Responsible for Commercial business (Hotels & Commercial Establishments) in Tamil Nadu & Kerala
 Study the potential of the industry and ensure optimum sales.
 Selling of bouquet of channels to corporate and commercial establishments.
 Appoint and manage channel partner/dealer to increase the penetration in the market.
 Manage & train staff sales staff of the partners & dealer to increase company revenue.
 Ensure timely renewal of agreements with the customers so that revenue flow is smooth and total
customer satisfaction through coverage & TMS as per norms. Ensure Dealers are evaluated properly.
Achievements
 Achieved 102 % & 108% target over last 2 financial year figures.
 Part of the strategic team, doing all the research and market study for having a complete data on Hotels
rooms & occupancy for Tamil Nadu & Karnataka and revenues were increased by 32% & 40% respectively
ZEE TURNER LTD 2008 – Jun 2011
Zee Turner ltd is a Joint Venture between two media giants ESSEL group & Turner International
Assistant Manager – Commercial Sales – Karnataka & Kerala

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 Managing the Commercial business (Hotels & Commercial Establishments) in Karnataka & Kerala
 Established & maintained strong client relationships
 Successfully renewed the budgeted renewals for the 1st Quarter of the year
 Achieved 125 % on Collection targets for the 1st Quarter (April 11 to June 2011)
 Increased the revenue growth of 98% in the 1st quarter (2011-12) with comparison of 52% (2010-11)
Assistant Manager – Zonal Operations
 Holding position within the Management team carrying responsibility for all aspects of operational activity
in the zone & supervising a team of 21, based at different regional & distributor locations
 Management, motivation and development of the workforce through a period of change whilst ensuring
continuous improvement in quality and operational efficiency
 Ensure support to Sales Team, Distributor & Customer on documentation, processing, tech support related
complaints
 Track monthly collection and sales of each member and help team to reach the targets
 Co-ordinate with Regions to track De-coder movement, Documentation (Customer Subscription and
Hardware Agreements; MOUs and MOAs) and RADA (Re-Activation and De-Activation) related queries
 Timely delivery of the reports related to business review, collection, performance, debtors & financial
statements. Prepare & Analyze presentations on Monthly/Quarterly/Annually for Zonal Review meetings
Achievements
 Converted many hitherto inactive clients into active clients at Zee Turner.
 Got Special Recognition by Management on resolving Zee Kannada Distributor issue.
STAR DEN MEDIA SERVICES PVT LTD (FORMERLY STAR INDIA PVT LTD) 2006 – 2008
JV between Star India and Den Network in Feb’08 & Now Asia’s Leading Media & India’s No 1Entertainment Co.
Star India Pvt Ltd, India’s No. 1, television network, has today sparked off a high-definition revolution by offering five
of India’s most loved channels in HD. On this occasion, Star also unveiled its new corporate logo- Hot Star.
Executive – Corporate Finance
 Managing Entire Revenue accounting (Distribution revenue) of the region
 Handling operational functions and reimbursement employee claims of the region
 Compliance & control (sox 404, corporate governance & strict adherence to internal policies & processes)
 Distributor Management (supervising distributor back office staff work, calculation & payment of their
commission and incentives and operational support to their sales team)
 MIS reporting (set of reports prepared for management control which involves budgetary estimates in
terms of revenue, collections & payouts, tracking actual with targets and reporting with variance analysis)
HEWLETT PACKARD (HP) – GLOBAL E BUSINESS OPERATIONS PVT LTD 2005 – 2006
Hewlett-Packard Company is a multinational information technology corporation headquartered in Palo Alto,
California, United States; It provides hardware, software and services to consumers, small- and medium-sized
businesses (SMBs) and large enterprises, including customers in the government, health and education sectors
Senior Process Associate – Partner Sales (GSPO)
 Part of Deal registration team handling the Distributor process ensuring the company policy compliance.
 Trained in Six Sigma Concept
BUSINESS STANDARD LTD 2004 – 2005
No 2 Financial Daily News paper of India
Executive – Market Development Team (Circulation)
 Supporting sales team in Corporate Sponsor Event activities.
 Responsible for the daily printing orders & MIS
 In charge of Printing related activities in terms with PO & Dispatch
ACADEMIC CREDENTIALS
• Pursuing MBA Sikkim Manipal University (Distance Learning)
• Bachelor of Commerce Bangalore University 2003
PERSONAL INFORMATION
Address: # 368 Coffee Board Layout, Hebbal Kempapura, Bangalore – 560024
Date of Birth: 28th Feb 1981