1. ATANU ROY
Mobile: +91 9143110124/ +91 9051082424
E-Mail: atanu_roys@yahoo.co.in/Atanu.Roy@mtsindia.in
15 years’ experience in Concept Selling/FMCG/ Telecom /Handset & Data Device– Sales.
Summary
 Bachelor in Commerce. With over 15 years’ experience in Sales, Business Development, Channel
Management, Key Account Management, New Market Development, Marketing with well-known
organisations in Fast Moving Consumer Goods and Telecom.
 Currently designated as Assistant Director with Sistema Shyam Teleservices LTD (Brand
name-MTS), Kolkata.
 A proactive planner with abilities in devising effective strategies for augmenting business, identifying
and penetrating new market segments, promoting products for business excellence.
 Abilities in developing Franchisee / Retail distribution network, infrastructures and effective Channel
Management.
 Proven performer with an excellent track record in sales across assignments.
 An enterprising leader with strong analytical, problem solving & organisational abilities.
 Having a vast knowledge of Central/North and South Kolkata’s Telecom Market.
 Dealing Handset prepaid and Post Pay Data device with strong retail releation.
Core functional strengths include:
- Implementing co Strategies - New Initiatives/ Set-ups - Achieving sales goals
- Channel Management- Distribution - Administration - Key account
managements
Professional Career
Since March 2009 with Sistema Shyam Teleservices LTD. (Brand-MTS), Kolkata as Cluster Head
Responsibilities:
 Spearheading the sales operations, business development and key account management.
 Handling CDMA distributors of the North Kolkata ( starting from Tala
Park/Barrackpur/Naihati/Kalyani/Baguihati/ Barasat and Duttapukur)
 Supervising business of Rs. 1.5 Crores. a month and over 4k acquisitions
 Leading a team of 5 MTS payroll executives, 11 distributors and more than 54 FOS.
 Coordinating with different product verticals for the fulfilment of the business targets and customized
product promotion.
 Managing the sales force of all the products, ensuring achievement of targets by the team and vies
for newer milestones.
 Managing Profitability for Cluster.
April’06 to March’09 with Reliance Telecom Ltd Joined as Channel Sales Manager and worked in
different locations this includes South Kolkata / Central Kolkata
Responsibilities:
 Launched Reliance GSM (Brand – SMART) in territories of South Kolkata with runaway success.
 Highest Appraisal Scoring of 5 for consecutive two appraisals
 Promoted to Lead from Channel Sales Manager in Second year only
 Handling activation and implementation of Co.’s policies, strategies, and trade practices.
Nov 98 to March 06 with Dabur India LTD.
Sr. Sales Officer
Responsibilities:
 Responsible for planning, launching new products.
 Managing distributor network and achieving sales targets.

2.  Planning and Managing SKU wise product primary , secondary through distribution.
 New retail outlet opening and managing wholesale.
March 96 OCT’98 with Excellent Impex PVT Ltd
Advertisement Executive
Responsibilities:
 Responsible for Space selling in Yellow Pages.
 Concept selling.
Areas of Expertise
Business Development
 Analysing business potential, conceptualizing & executing strategies to drive sales, increase turnover
and achieve desired targets.
 Monitor competitor activities and devise effective counter measures.
 Identify, qualify and pursue business opportunities through market surveys and mapping as per
targeted plans as well as through lead generation.
Sales & Marketing Operations
 Planning, initiating & developing relationships with key accounts in the trades for business
development.
 Understanding the trade requirements & providing quality services.
 Identifying prospective customers from various sectors, generating business from the existing clients,
thereby achieving business targets.
 Evolving market segmentation & penetration strategies to achieve targets.
 Devising sales and marketing strategies for accomplishment of pre-determined targets.
 Tracking and monitoring competitor moves and current market trends.
New Market Development
 Identifying new market segments and tapping profitable business opportunities.
 Evolving market segmentation & penetrating strategies to achieve product wise targets.
Channel Management
 Enabling business growth by developing and managing a network of the Channel Partners across the
assigned territories.
 Commissioning & launching new centers as per company standards monitor day to day operations.
 Guiding and training partners to accomplish set revenues and business targets.
Team Management
 Managing the gamut of tasks including manpower planning, recruitment, induction and training of
Sales Teams, both In-house and at Channel Partners’ end.
 Creating an environment that sustains and encourage high performance; motivating teams in
optimizing their contribution levels.
Achievements
 Promoted as Assistant Director on the year 2015.
 Best Location Awards Pan India for the year 2009, 2010 and 3 quarters of 2011.
 Endeavor Award for setting up Data Business (Brand –M Blaze) in Kolkata.
 5 rating in Reliance Telecom LTD consecutive 2 years (2007 and 2008).
 Best Sales Officer Award in 1999, 2000 and 2005 in Dabur India LTD.
Academic Credentials

3.  Bachelor of Commerce (B.Com) 1994-1996, Calcutta University.
Personal Details
Present Address: 9,New Park.FlatNo- 6,Kolkata-700070
Permanent Address: 1/6, Shib Mandir Road, P.O-Bansdroni Kolkata -700096
Date of Birth 7th December 1974
Relationship Status: Married
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Atanu Roy
(Kolkata)