2. The Free Climb Team
Revenue Management
Sales & Marketing Strategy
Hotel Operations
Know More
Restaurant/Hotel Design
Hospitality Operations
Franchisee Expertise
Know More
Training Content Design
Training Delivery
Home Service Operations
Know More
Business Model & Concepts
Real Estate
Project Management
Know More
Nandini Nair Ninan George Podipara Unnikrishnan Menon Prashant Pawar
4. We work with the clients to define the concept
that translates to a viable business model
Site Identification Services - We employ
market intelligence to locate sites suitable to the
business model. This includes the assessment
of Demographics, SEC segmentation, Density of
population - Households & Corporate and
Analog competition performance
We assist in negotiations and provide inputs to
make lease agreements tailor made for the
business needs.
Franchising Systems - we assist clients in
brand expansion through development of
Franchise business models.
Business
Development
5. Design - We collaborate with architects to
effectively plan guest & production areas,
ensuring incorporation of workflows, PHE &
HVAC services.
We consult on concept, menu and back of
house design, ensuring efficient production
areas geared to cater to the concept offering.
The design ensures efficiency of floor plate
usage in non-revenue generating areas.
Project Management - Our services include
planning, budgeting, vendor management,
coordination, project supervision, snags
resolution and timeline management. The scope
of services extends from start of project to
operations handover.
Design
&
Project
Management
Jonathan’s Kitchen
6. A well trained and motivated team will deliver
customer satisfaction resulting in higher sales and
profits.
Our expertise lies in:
Designing Manuals - We tailor make Brand
Guidelines, Standard Operating Processes, H.R.
manuals, Training manuals, and more.
Designing & Delivering Training Programs - To
bring the explicit standards to life, we design and
roll out interactive training programs to address
trade and soft skills requirements.
Develop Training Tools - Create audio visual
content for training programs, job aids,
assessment and productivity tools to aid in the
training process.
Create Training Sustainability - Training being an
ongoing essential, we enable self sufficiency by
identifying a training resource in the team and
coaching him through TTT programs to take the
training initiative forward.
Training
Systems
7. Hotel/Unit and competitor data is analysed to
develop meaningful performance targets, action
plans and timelines. The strategy for sales is
arrived at and targets set.
Measures to improve sales performance through
specific action steps by leveraging on sales
network and channels of sales, improving average
daily rates/sales and effective promotions to
increase sales across various segments of the unit.
Post the business performance analysis,
measures to be taken and targets are formalised in
consultation with the client are finalised prior to
implementing the plan on the ground.
Implementation is monitored and measured and
presented using a post performance analysis.
Sales
&
Marketing
8. Systems & Processes are key to delivering a
consistent customer experience and achieving
fiscal targets. We outline and implement
Systems, Tools and Processes that effectively
address business needs with regard to
employees, guests, revenues and profits.
Audit & Coaching Systems-weigh, critical
aspects of an operation and provide measurable
data on business performance. Included are self
assessment tools, performance reporting tools,
dashboards and daily / weekly /monthly audit
structures.
Coaching Systems and Tools-implement a
training and development activity with an
effective action plan to address glitches
recorded through the Business Performance
Audit.
Audit and Coaching Systems are tailor made to
the Brand Standards and Standard Operating
Processes of the business.
Systems
&
Processes
9. Business
Turnaround
Solutions
Business analytics are brought to bear and
performance data is measured to arrive at an
understanding of current performance, the
health of the business and to identify key
strengths and opportunities.
The results are benchmarked with the budgets
set by the business and the potential, given the
market.
We work along with the client and his team to
conceive and implement a revival plan.
10. The Free Climb Team
Unnikrishnan Menon (Unni) graduated from IHM Kovalam. He began his career as a
‘Chef de Partie’ in the Taj Group of Hotels. He was the GM-Home Service Operations at
Pizza Hut & KFC and the Sr. Manager Training for Pizza Hut India. He set systems and
processes to capitalise the business potential of the Outdoor Catering Channel.
Unni is adept at the design & delivery of specialised training content. He has experience
in building training tools and manuals that enable standardising of operations and
delivering consistency.
Unni was instrumental in building and operating the Pizza Hut delivery system in the
South of India and launched the Pizza Hut online & phone ordering processes.
Ninan George Podipara (Ninan) started his career with the Taj Group of Hotels after
graduating from IHM Chennai. He went on to join KFC and was the VP Ops., Pizza Hut
& KFC in the South & West of India. He played a crucial role in the expansion of the
brands in these regions-from 3 outlets in 1999 to 68 outlets in 2008.
Ninan was the COO at UKN Properties, where he led the operations team in delivering
projects like the Alila Hotel (now the Holiday Inn) at Bangalore, Esperanza, a residential
complex in Whitefield, Bangalore and other projects.
Ninan brings to the table experience of over 20 years in hospitality operations,
planning, design and project management.
Go back to page 2
11. The Free Climb Team
Prashant Pawar is a graduate from Delhi university, with over 20 years of experience
in the areas of Operations, Business Development and Project Management in the
Food and Beverage Services industry.
Prashant, as Director Real Estate and later Director Business Development for Yum
Restaurants, played a critical role in defining and executing the KFC and Pizza Hut
growth strategy for India. It involved a detailed Market planning & Mapping process for
brand penetration pan India, developing and rolling out flexible business models and
asset formats to enable rapid and sustainable expansion. He led the rationalising of
asset portfolios to improve business results and exploited new business opportunities
in business parks and transport hubs — railway stations and highways
Prashant brings to Free Climb the science to identifying viable locations to build
various restaurant concepts and business models.
Nandini Nair graduated from IHM Bangalore, started her career with The Park Hotels.
Sales & Marketing is her core expertise and as also pre-opening hotel operations. She
was part of the pre-opening team which successfully launched the flagship Ista, Alila
Hotels and Resorts, and the first Marriott in Bangalore.
With over 13 years of experience she understands various source markets, key
segments and the best recommended online marketing investments. Revenue &
Inventory management was a key function in her role as Director of Sales for Marriott
Hotels and partnering with the revenue team was crucial to the revenue strategy for
rooms and catering sales.
She developed key source markets like Chennai, Mumbai, Delhi, Ahmedabad, Pune
for Fairfield by Marriott, Bangalore by calling on clients and identifying segments for
targeting business.
Go back to page 2
12. The Spirit of Free
Climb
Free Climb, from rock climbing, is the technique
employed by the lead climber; the most proficient in
the team, who uses his expertise to choose the path
on a treacherous climb sans external aid or gear.
Climbing in advance, he deploys climbing gear to
assist his team in realising their goal of scaling the
pinnacle.
Inspired; we at Free Climb Consulting Services,
harness decades of experience of the partners, to
assist in the various aspects of building successful
and scalable business models in the hospitality space.
