N. Syed Khaleel Ahmed has over 16 years of experience in retail and channel sales. He has held senior roles such as Senior Store Manager and Cluster Coordinator at Reliance Digital Retail Ltd., and Cluster Incharge at RPG Cellucom India Pvt. Ltd. He has expertise in retail operations, strategy development, people management, financial management, and achieving sales targets. Currently, he is seeking new opportunities in retail management.

1. N. SYED KHALEEL AHMED
#37/88, Fakkir Saheb Street, 1st
Lane, Triplicane, Chennai – 600 005
Email : khaleeln78@gmail.com, Phone No. 9003097110
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Retail and Channel Sales Professional with more than 16 years of Cumulative
Experience
KEY STRENGTHS
• Excellence in Handling Channel and Store Operations, Setting up processes,
providing guidelines to improve it: Proactive, Systematic, Innovative, Creative
and Committed towards work.
• Expert in handling the Retail Operations of three industries i.e., Consumer
Electronics, Telecom and Garments.
• Proper Utilization and Training of Human Resources for their own and
organization development.
• Expert in handling Customer Issues and resolving them.
• Planning and developing of Strategies to achieve goals.
• Ability to take any kind of challenges and accomplish the same with in the
stipulated time.
• Genuinely ethical – always following the right path.
CAREER REVIEW
RELIANCE DIGITAL RETAIL LTD.., Chennai – India Apr 2009 – Aug 2016
(India’s leading Large format CDIT Retail Chain)
Senior Store Manager - Store Operations
Journey :
• Apr 2009 – Joined as Department Manager.
• Aug 2010 - Product Trainer for New and Existing Stores.
• Feb 2012 - Promoted as Store Manager.
• Apr 2012 -Co-ordinator for Handling New Store Operations.
• Oct 2014 – Cluster Co-ordinator for Chennai City.
• Apr 2016 - Promoted as Senior Store Manager.
Responsibility
• Responsible for achieving the Budgeted Sales and Profitability. Ensure effective
Store operations, Visual Merchandising, Customer service and Inventory
Management for Chrompet Branch.
• Total area is 13,000 sq.ft. and approx.60 staffs including brand staff reporting me.
Turn over around 30 crores per annum.
• Assisting Cluster Manager in handling the Entire Stores in the Cluster/City.

2. Job Description
1. Cluster Co-ordinator:
• Assisting cluster manager in implementing SOP’s across all stores.
• Conducting meetings with Store Managers to make them understand New
Policies, Promos and Procedures.
• Ensuring proper execution of Marketing Activities, Promos and Offers.
• Tracking Cluster Targets of Revenue and KPI’s on Daily, Weekly and Monthly
basis to help the Cluster Manager in achieving the same.
• Co-ordinating with all SM’s to meet there targets and assisting them.
• Driving non-Profitable stores to frame action plan based on SPICE (Strategy,
People, Inventory, Communication and Execution), to achieve Break Even .
• Resolving Operational Issues of stores relating to Inventory, Customer Service
and Merchandizing by Co-ordinating with HO.
• Preparing Competition Analysis on Sales performance and Market presence
monthly and sending it to HO.
• Assisting Cluster Manager in Recruitments and Internal Transfers for the
development of Cluster.
• Conducting Training to New Store Staffs on Process and Products.
• Evolving in New Store Opening process and ensuring proper launch of stores
without any concern in the city. Till now assisted in launching of 7 stores.
• Assisting Cluster Manager in preparing Annual Budgets and Projections.
• Handling Cluster effectively in absence of Cluster Manager.
2. Financial :
• Achieving the Budgeted Revenues and Profits.
• Monitoring and controlling expenses through efficient store operations.
• Ensuring returns on square feet with respect to revenues and margins through
efficient store management and customer service.
• Controlling shrinkage and pilferage.
• Generating extra revenue through SOH and services selling.
• Analyzing P & L on Monthly, Quarterly and Annually and framing action plans to
improve profitability and reduce costs.
3. Operational:
• Ensuring proper Visual Merchandising of products.
• Ensuring achievement of set targets in terms of service standards for customer
transactions and operations.
• Overseeing all point of sales activities in the store which includes sales
transactions, tracking customer orders and payments, registering sale and
maintaining inventory updates, providing service, handling returns and refunds,
gathering consumer data for feedback.

3. • Implementing marketing plans for the store and drive sales promotion initiatives,
events for the store.
• Ensuring the company policy and procedures are communicated in a timely
manner and adhered to accordingly.
• Monitoring sales figures vis-à-vis forecast and interpret trends to facilitate
planning.
• Communicating actual store sales to performance budget to all relevant store
employees and ensure achievement of targets.
• Overseeing product shelf life management in line with First in First out approach.
• Optimizing age of Inventory and ensure stock turns.
• Overseeing the inventory process in the store and ensure damaged and defective
goods are processed in a timely, accurate manner.
• Maintaining a competition radar and communicate timely feedback with respect
to product, price and promotions.
• Ensuring SKU placement in line with company guidelines and communicate
changes to optimize footfall and returns per Sq.ft.
• Conducting meetings daily, weekly, monthly and annually to review the sales
performance.
• Controlling and ensuring adherence of “Beat Plan’ w.r.t entire team.
• Constantly innovating methodologies to improve customer footfalls, conversion
and ATV (Average Transacting Value).
• Controlling store expenses in line with the budget to improve return ratios.
• Managing back end support with respective staff w.r.t warehouse management,
logistics, customer experience, store technology and maintenance.
• Ensuring that the product turnover ratio is rigidly followed.
• Ensuring all merchandise is properly priced and price changes are implemented in
a timely manner.
• Ensuring billing accuracy and integrity.
• Supporting the loss prevention efforts through meetings and audits.
• Monitoring and enforcing a regular and effective housekeeping program
throughout the store.
4. People Management :
• Ensuring appointment of proper manpower through reviewing candidate profiles
and experience.
• Cultivating, Promoting and Maintaining company’s culture through teamwork,
collaboration, development of people and achievement of targets.
• Ensuring staff presentation is in line with company preferred standards.
• Managing and Motivating the store team to increase sales and ensure efficiency.
• Leading the sales team to provide excellent service through greater product
knowledge.
• Upgrading the talent of the store team to create future leaders.
• Ensuring customer service training is provided to all store employees.

4. • Ensuring timely review and feedback takes place for all store employees.
5. Customer
• Setting up conducive environment at the store to facilitate purchase decisions and
provide customer service.
• Create seamless customer service orientation among store employees by ensuring
timely and efficient customer service.
• Understanding customer needs and fulfilling need gaps by suggesting the most
optimal solution w.r.t product, services and customer care in a timely manner.
RPG CELLUCOM INDIA PVT. LTD., Chennai – India Oct 2007 - Apr 2009
(India’s leading IT and Mobility Solution providing Retail Chain dealing in all Brands of
Laptops, Mobiles and its Accessories)
Cluster Incharge – Operations, Chain Stores
(Handling Chain of Retail Stores in Chennai)
• Responsible for Handling entire stores assigned in the designated City/ Cluster.
• Helping NSO (New Store Opening) Team in selecting proper site for stores.
• Hiring and appointing of Staffs based on budgeted resources.
• Imparting Process and Product Training to the staff to make them effective in
handling stores without any grievance.
• Planning Inventories based on Seasons, Area market size of store.
• Setting Merchandise according to the planogram.
• Ensuring effective implementation of Marketing Activities across the Cluster.
• Planning BTL activities for Stores development.
• Achieving the Budgeted Sales Category wise so that the proper revenue can be
generated.
• Conducting Daily, Weekly and Monthly Business reviews with store managers.
• Consistently tracking stores performance in line with store managers in bringing
profitability by controlling costs and increasing conversion, ARPU and UPT.
• Reducing shrinkage by proper reporting structure and well maintenance of stocks
and registers to avoid defectives and EOL’s.
• Ensuring SOP followed properly across the stores to increase customer
experience.
• Reducing the attrition rate by proper guidance, training and inputs to the staffs.
• Maintaining Cordial relationship with the Vendors for proper supply of
Merchandise and other services
• Managing Inventory on FIFO method so that no dead stock lies in the stores.
TATA TELESERVICES LTD., Chennai – India. Jan2005 – Oct-2007

5. (India’s leading CDMA service provider)
Senior Executive – Branded Retail Business Unit
• Responsible for setting up Tata Indicom retail stores, both company owned and
franchisee operated.
• Conducting market survey, finding our proper Market, Stretch and Location to
setup business unit.
• Finding out suitable Business Partner to setup the business
• Building confidence and making Channel Partner to understand the business and
the company standards and helping him in achieving the company goals.
• Supporting Channel Partners in knowing the Market, Business, Products and
Services to make him more profitable.
• Providing solution to all the problems relating to the Business by coordinating
with the different departments of the company.
• Acting as a bridge between Company and the Channel Partner.
• Training the Staff on Products, Markets and Services.
• Staff Monitoring & conducting Employee Appraisals
• Responsible for all the operations and providing proper infrastructure and
applications to run the Stores in an effective way.
• Visual Merchandising & Display has to be maintained properly.
• Ensuring more contribution of Retail Share to other Business Units.
• Ensuring consistent improvement on Store Productivity every month
• Increasing Retail ARPU (Average Revenue Per Unit) consistently.
• Reducing Retail Churn (De-activations) to Minimum.
• Ensuring Profitability of each store.
• Conducting Channel Meets and motivating Channel Partners
• Sending Reports on Retail accurately to the Superiors for further development.
• Ensuring proper stock placement, ratio and mix.
• Settling claims due to channel partners on time.
• Recovering Assets and other items once the franchisee wants to close down the
business and settling the claims due to the company and vice versa.
• Following the process correctly pertaining to Documents, Agreements & Cafs.
SHOPPER’S STOP, Chennai – India May 2000 – January
2005 (India’s leading retail chain)
Customer Care Associate
• Leading the team to achieve its targets, maintaining discipline on the floor and
motivating them to achieve its organizational goals.
• Responsible for Floor management, Preparing Schedules and allocating the work.
• Conducting Training Sessions on Products & Services
• Doing Retail Market Survey and reports submission
• Accountable for Perpetual Inventory Control, Distribution & Logistics.
• Responsible for providing attentive Customer friendly service with a low key
sales approach.

6. • In charge of Visual Merchandising and proper placement of products.
• Looking after Inventory, Cash Management and Office Correspondence.
ACADEMIC REVIEW
• Bachelor of Commerce 1999
From University of Madras, Chennai – India.
• Master of Commerce 2003
From University of Madras, Chennai – India
• Masters Diploma in Business Administration 2003
From Symbiosis Institute of Management Studies, Pune.
• Senior grade in English Typewriting
• Diploma in Oracle and Microsoft Excel
PERSONAL DATA
• Date of Birth 30th
May 1978
• Gender Male
• Nationality Indian
(N. SYED KHALEEL AHMED)

7. • In charge of Visual Merchandising and proper placement of products.
• Looking after Inventory, Cash Management and Office Correspondence.
ACADEMIC REVIEW
• Bachelor of Commerce 1999
From University of Madras, Chennai – India.
• Master of Commerce 2003
From University of Madras, Chennai – India
• Masters Diploma in Business Administration 2003
From Symbiosis Institute of Management Studies, Pune.
• Senior grade in English Typewriting
• Diploma in Oracle and Microsoft Excel
PERSONAL DATA
• Date of Birth 30th
May 1978
• Gender Male
• Nationality Indian
(N. SYED KHALEEL AHMED)