15. •Do use Hootesuite or Tweetdeck to manage
information and schedule updates
•Do use bit.ly or other link shorteners
Twitter Tools
Monday, September 23, 13
16. Do... listen for
brand mentions
your company name
industry keywords
competitors
questions
opportunities
Monday, September 23, 13
17. •Do connect with people and engage in
conversation (don’t just broadcast!)
•Do use Twitter to direct traffic to your
website, Facebook or blog
• You don’t have to follow everyone
back, but you should respond
Do... participate and build community!
Monday, September 23, 13
19. Do. . .
• Get social and build
relationships
•
• Get social and build
relationships.
• Create group pinboards
and crowdsource.
• Encourage pinning.
• Be clear in your board
names, descriptions and
categories.
Monday, September 23, 13
20. Don’t. . .
• Get social and build
relationships
•
• Don’t confuse your
followers by pinning
random things.
• Don’t solely pin pictures
of your products/
projects.
• Don’t overpin.
Monday, September 23, 13
22. • Tell a story with images.
• Feature and interact with
your customers.
• Use your Twitter handle as
your username.
• Give people access/behind
the scenes.
Do. . .
Monday, September 23, 13
23. • Use Instagram for
advertisements.
• Post too many times a day.
• Take posed photographs.
Don’t. . .
Monday, September 23, 13