Kirsten Jassies over de opmars van visuele content met veel voorbeelden en suggesties voor merken en bedrijven om dit toe te passen.

2. The internet doesn’t make us more creative, but it
does enable what we create to be seen, heard, and
used. It enables every creator to find a public and
that takes creation out of the proprietary hands of
the supposed creative class. - jeff jarvis 2008 -

3. Instagram 150 million accounts

4. tumblr. 300 million accounts

5. Pinterest 70 million accounts

6. why now?
the rise of visual content

7. from formal websites with a lot of text ...

8. to inspiring websites with a lot of images and graphics

9. from resumes with lots and lots of text ...

10. to visual resumes and portfolio’s on Behance

11. from research results in excel and diagrams ...

12. to infographics

13. from listening to music in itunes

14. to listening & watching music in shuffler.fm on the iPad

15. your twitterstream on your mobile ...

16. or your twitterstream through Flipboard on your iPad

17. your LinkedIn connections in a list ...

18. or your connections in LinkedInMaps

19. tekst
from functional shopping ...

20. to what we now call‘visual commerce’

21. follow sites with a RSS reader

22. or follow sites through social on Flipboard and create your own mag (video)

23. visual content
examples
Infographic – Cine(ma)gram - Time lapse -
Tagcloud - Video - Prezi - Slideshow -
Animated gif - Caroussel - Stop motion –
Stereographic – many more?

24. videos

25. TIME LAPSE videos

26. Stereographics

27.  To subscribe a bio or a picture: use details, a scenery instead of global
details
 Be concrete
 Use the 5 sencences, the weigth of the camera, the scent, the one you
who you are with
 Practice your photography skills with the so called #selfies
 Give specifics
 Be auhtentic so open up. Otherwise you will never stand out and be unique
 I will go to your blog for your personality. Don't blend in
Tips from pro’s
(picked up at Blogher conf)
1October 2013 Creating visual content by Kirsten Jassies27

28. CINE(MA)GRAMS

29. Interview with dynamic content

30. visual diaries on NSMBL.nl

31. visual (live) reporting

32. Project Snowfall van de NY Times (video)

33. Project Firestorm from The Guardian (video)

34.  Every post you place needs visual support
 Select images that serve the purpose of your post, for example explanation, news or
inspiration
 Which image will be liked and shared by your audience?
 Select appealing and unique images with emotion
 Place images as big as possible
 No designer? Create your own landingspage, resume or infographic with
unbounce.com, vizualize.me or piktochart.com
 No photographer? Search usergenerated images on Instgram or Pinterest (ask permission)
 DIY: go and learn how to make and edit photos with pixlr.com/editor or with an apps on your
smartphone
Tips for using visual content

35. Journey: Life of Pi movie (video)

36. Usergenerated visual reporting

37. iPhoneography (smartphone photography)

38. Find this presentation on Slideshare:
http://www.slideshare.net/justkirsten/how-to-create-the-best-visual-content
Kirsten Jassies
Productmanager bloggers & social Blogtoday.nl
Mail kirsten.jassies@sanoma.com
Twitter @kirst_enj
Creating visual content
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