Having social media live on the internet is not enough to get your message out there.  Chris is going to walk you through ways to optimize your social media so that you are primed for viewing from your customer/followers.  This session is intended for those that already have a social media presence.

1. IS
YOUR
SOCIAL
MEDIA
OPTIMIZED?
CHRIS
LAY

2. COVER
YOUR
BASICS
• Cover
Photos
–
right
size
and
branded
• Website
links
–
both
ways
• About
us
updated
with
website
and
keywords
• Vanity
URL

4. FACEBOOK
OPTIMIZATIONS
• Schedule
posts
in
advance
• Photos,
links,
quotes/text
–
Variety
is
key
• Respond
to
posts;
remove
spam
• Sign/Personalize
comments.
(Esp.
with
mulWple
admins)
TRAINER
TIDBITS
PICTURES
AND
LINKS
GET
A
LOWER
REACH
THAN
ALL-­‐TEXT
POSTS
ON
FB.

5. FACEBOOK
FREQUENCY
• FREQUENCY
MINIMUM:
ONCE
DAILY
• IDEAL
FREQUENCY:
2-­‐4
POSTS
DAILY
• KEEP
POSTS
SEPARATED
BY
2
HOURS
OR
MORE
Photo
from
Bufferapp.com

6. TWITTER
OPTIMIZATIONS
• Quote
tweet,
retweet,
reply
• Tweet
short;
allow
for
retweets
• Use
Hashtags….in
moderaWon
• MenWon
others
• Shorten
URLs
TRAINER
TIDBITS
GOOGLE
URLS
WILL
GIVE
YOU
CAMPAIGN
TRACKING
CAPABILITIES
AS
WELL.

7. TWITTER
FREQUENCY
• MINIMUM:
ONCE
DAILY
• IDEAL
FREQUENCY:
4-­‐5
DAILY
• KEEP
TWEETS
SEPARATED
BY
30
MINUTES
OR
MORE
Photo
from
Bufferapp.com

8. BEST
PRACTICES
• Schedule
when
your
audience
is
listening
• Be
scheduled…and
be
spontaneous.
• Pay
afenWon
to
what
works:
rinse
and
repeat
• Try
different
things
–
fail
forward

9. MORE
BEST
PRACTICES
• Share
what
the
experts
are
saying.
Be
a
source
for
good
informaWon.
(Models/CompeWWon)
• Don’t
blind
share
–
add
your
personal
touch
or
summary
• 80/20
Principle:
Selling
vs.
Giving

10. WORDS
OF
CAUTION
• Be
agile
–
but
do
your
research
• Don’t
stretch
a
joke
too
far
• If
it’s
broke
–
fix
it.
Don’t
keep
driving
on
a
flat.

11. IS
YOUR
SOCIAL
MEDIA
OPTIMIZED?
CHRIS
LAY