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Social Media for Police
Departments
Kelli Matthews
Digital Strategy
Turell Group
University of Oregon
Thursday, May 9, 13
Two Roles for Social Media
First: community outreach, public information,
response and relationship building.
Second: “monitoring,” crime prevention and
tracking.
Thursday, May 9, 13
Thursday, May 9, 13
Why should you care?
• your community is online.
• your community demands real-time
information.
• social media helps you provide fast,
accurate information that keeps
people safe and informed.
Thursday, May 9, 13
But these social media
sites are just a fad.
Why spend the time/
money?
Thursday, May 9, 13
Thursday, May 9, 13
Creating: blogs
Connecting: social networks
Collaborating: wikis
Reacting: forums, ratings and reviews
Organizing Content: tags
Thursday, May 9, 13
Thursday, May 9, 13
9
Technology is shifting power away
from the editors, the publishers, the
establishment, the media elite. Now,
it’s the people who are in control.
- Rupert Murdoch
Thursday, May 9, 13
Thursday, May 9, 13
Harness the
power!
Thursday, May 9, 13
Be Intentional.
• Have a plan.
• Create a policy.
• Be committed to both.
Thursday, May 9, 13
Have a Plan for Community Outreach
•What do you want to accomplish?
•Who is your audience?
•What tools can you use?
Thursday, May 9, 13
Talk: Share information,
resources, tips.
Energize: Try new things to get
people talking about public
safety.
Embrace: Look for ways to
truly get your community
engaged and involve them.
Thursday, May 9, 13
Have a plan for incident response.
Thursday, May 9, 13
@ClackCoSheriff
#ClackamasShooting
Thursday, May 9, 13
Create a policy.
Thursday, May 9, 13
External Policy: How Should People Behave?
Thursday, May 9, 13
Internal: How Officers and Staff
are Expected to Behave Online.
Thursday, May 9, 13
Highlights of NYPD Policy
"personal social media sites may be used against them to
undermine the credibility of the department, interfere with official
police business, compromise ongoing investigations and affect
their employment status."
• Discourages officers from listing that they are on the police force.
• Forbids officers from posting photos of themselves in uniform except at an
official event.
• Bars officers from using social media to contact witnesses, crime victims or
lawyers involved in pending cases, or to contact or “friend” minors who aren't
part of their families.
Thursday, May 9, 13
Commit.
Thursday, May 9, 13
Questions?
Thursday, May 9, 13

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Social Media for Police Departments

  • 1. Social Media for Police Departments Kelli Matthews Digital Strategy Turell Group University of Oregon Thursday, May 9, 13
  • 2. Two Roles for Social Media First: community outreach, public information, response and relationship building. Second: “monitoring,” crime prevention and tracking. Thursday, May 9, 13
  • 4. Why should you care? • your community is online. • your community demands real-time information. • social media helps you provide fast, accurate information that keeps people safe and informed. Thursday, May 9, 13
  • 5. But these social media sites are just a fad. Why spend the time/ money? Thursday, May 9, 13
  • 7. Creating: blogs Connecting: social networks Collaborating: wikis Reacting: forums, ratings and reviews Organizing Content: tags Thursday, May 9, 13
  • 9. 9 Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control. - Rupert Murdoch Thursday, May 9, 13
  • 12. Be Intentional. • Have a plan. • Create a policy. • Be committed to both. Thursday, May 9, 13
  • 13. Have a Plan for Community Outreach •What do you want to accomplish? •Who is your audience? •What tools can you use? Thursday, May 9, 13
  • 14. Talk: Share information, resources, tips. Energize: Try new things to get people talking about public safety. Embrace: Look for ways to truly get your community engaged and involve them. Thursday, May 9, 13
  • 15. Have a plan for incident response. Thursday, May 9, 13
  • 18. External Policy: How Should People Behave? Thursday, May 9, 13
  • 19. Internal: How Officers and Staff are Expected to Behave Online. Thursday, May 9, 13
  • 20. Highlights of NYPD Policy "personal social media sites may be used against them to undermine the credibility of the department, interfere with official police business, compromise ongoing investigations and affect their employment status." • Discourages officers from listing that they are on the police force. • Forbids officers from posting photos of themselves in uniform except at an official event. • Bars officers from using social media to contact witnesses, crime victims or lawyers involved in pending cases, or to contact or “friend” minors who aren't part of their families. Thursday, May 9, 13