SlideShare a Scribd company logo
Facebook Do’s & Don’ts
Monday, September 23, 13
Do... setup a Page
...and not a Profile
Monday, September 23, 13
Do... Set Goals
Monday, September 23, 13
Do... Share Fresh Content
• Write interesting content
• Share exclusives
• Create an editorial calendar
• Schedule regular updates
Monday, September 23, 13
Don’t... lose sight of your audience
Monday, September 23, 13
Do...
• Share photos. Lots!
• Encourage feedback &
interactions
• Leverage the newsfeed with
likes & comments
• Cross-promote online and
offline
Monday, September 23, 13
Don’t forget to monitor conversations
Do use insights to inform decisions
Monday, September 23, 13
Do...Adapt & Have fun!
Monday, September 23, 13
Twitter Do’s & Don’ts
Monday, September 23, 13
Do...
Include a bio. Add a
logo or photo.
use a real name or
organization name.
Monday, September 23, 13
Monday, September 23, 13
Don’t protect your updates
Do be friendly, conversational and
professional
Monday, September 23, 13
Do... Use tools to find users with similar interests
Monday, September 23, 13
Find people near you...
Monday, September 23, 13
•Do use Hootesuite or Tweetdeck to manage
information and schedule updates
•Do use bit.ly or other link shorteners
Twitter Tools
Monday, September 23, 13
Do... listen for
brand mentions
your company name
industry keywords
competitors
questions
opportunities
Monday, September 23, 13
•Do connect with people and engage in
conversation (don’t just broadcast!)
•Do use Twitter to direct traffic to your
website, Facebook or blog
• You don’t have to follow everyone
back, but you should respond
Do... participate and build community!
Monday, September 23, 13
Pinterest Do’s & Don’ts
Monday, September 23, 13
Do. . .
• Get social and build
relationships
•
• Get social and build
relationships.
• Create group pinboards
and crowdsource.
• Encourage pinning.
• Be clear in your board
names, descriptions and
categories.
Monday, September 23, 13
Don’t. . .
• Get social and build
relationships
•
• Don’t confuse your
followers by pinning
random things.
• Don’t solely pin pictures
of your products/
projects.
• Don’t overpin.
Monday, September 23, 13
Instagram Do’s & Don’ts
Monday, September 23, 13
• Tell a story with images.
• Feature and interact with
your customers.
• Use your Twitter handle as
your username.
• Give people access/behind
the scenes.
Do. . .
Monday, September 23, 13
• Use Instagram for
advertisements.
• Post too many times a day.
• Take posed photographs.
Don’t. . .
Monday, September 23, 13

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Facebook and twitter dos and donts

  • 1. Facebook Do’s & Don’ts Monday, September 23, 13
  • 2. Do... setup a Page ...and not a Profile Monday, September 23, 13
  • 3. Do... Set Goals Monday, September 23, 13
  • 4. Do... Share Fresh Content • Write interesting content • Share exclusives • Create an editorial calendar • Schedule regular updates Monday, September 23, 13
  • 5. Don’t... lose sight of your audience Monday, September 23, 13
  • 6. Do... • Share photos. Lots! • Encourage feedback & interactions • Leverage the newsfeed with likes & comments • Cross-promote online and offline Monday, September 23, 13
  • 7. Don’t forget to monitor conversations Do use insights to inform decisions Monday, September 23, 13
  • 8. Do...Adapt & Have fun! Monday, September 23, 13
  • 9. Twitter Do’s & Don’ts Monday, September 23, 13
  • 10. Do... Include a bio. Add a logo or photo. use a real name or organization name. Monday, September 23, 13
  • 12. Don’t protect your updates Do be friendly, conversational and professional Monday, September 23, 13
  • 13. Do... Use tools to find users with similar interests Monday, September 23, 13
  • 14. Find people near you... Monday, September 23, 13
  • 15. •Do use Hootesuite or Tweetdeck to manage information and schedule updates •Do use bit.ly or other link shorteners Twitter Tools Monday, September 23, 13
  • 16. Do... listen for brand mentions your company name industry keywords competitors questions opportunities Monday, September 23, 13
  • 17. •Do connect with people and engage in conversation (don’t just broadcast!) •Do use Twitter to direct traffic to your website, Facebook or blog • You don’t have to follow everyone back, but you should respond Do... participate and build community! Monday, September 23, 13
  • 18. Pinterest Do’s & Don’ts Monday, September 23, 13
  • 19. Do. . . • Get social and build relationships • • Get social and build relationships. • Create group pinboards and crowdsource. • Encourage pinning. • Be clear in your board names, descriptions and categories. Monday, September 23, 13
  • 20. Don’t. . . • Get social and build relationships • • Don’t confuse your followers by pinning random things. • Don’t solely pin pictures of your products/ projects. • Don’t overpin. Monday, September 23, 13
  • 21. Instagram Do’s & Don’ts Monday, September 23, 13
  • 22. • Tell a story with images. • Feature and interact with your customers. • Use your Twitter handle as your username. • Give people access/behind the scenes. Do. . . Monday, September 23, 13
  • 23. • Use Instagram for advertisements. • Post too many times a day. • Take posed photographs. Don’t. . . Monday, September 23, 13