The document provides tips for using Facebook, Twitter, Pinterest, and Instagram for business purposes. For Facebook, it recommends setting up a page rather than a personal profile, sharing fresh and engaging content regularly, and leveraging user interactions. For Twitter, it suggests including accurate profile information, engaging in conversations, and using tools to find relevant followers and monitor brand mentions. For Pinterest, the tips are to create group boards, encourage pinning, and avoid overpinning random content. For Instagram, it advises telling visual stories, featuring customers, and giving behind-the-scenes access.

1. Facebook Do’s & Don’ts
Monday, September 23, 13

2. Do... setup a Page
...and not a Profile
Monday, September 23, 13

3. Do... Set Goals
Monday, September 23, 13

4. Do... Share Fresh Content
• Write interesting content
• Share exclusives
• Create an editorial calendar
• Schedule regular updates
Monday, September 23, 13

5. Don’t... lose sight of your audience
Monday, September 23, 13

6. Do...
• Share photos. Lots!
• Encourage feedback &
interactions
• Leverage the newsfeed with
likes & comments
• Cross-promote online and
offline
Monday, September 23, 13

7. Don’t forget to monitor conversations
Do use insights to inform decisions
Monday, September 23, 13

8. Do...Adapt & Have fun!
Monday, September 23, 13

9. Twitter Do’s & Don’ts
Monday, September 23, 13

10. Do...
Include a bio. Add a
logo or photo.
use a real name or
organization name.
Monday, September 23, 13

11. Monday, September 23, 13

12. Don’t protect your updates
Do be friendly, conversational and
professional
Monday, September 23, 13

13. Do... Use tools to find users with similar interests
Monday, September 23, 13

14. Find people near you...
Monday, September 23, 13

15. •Do use Hootesuite or Tweetdeck to manage
information and schedule updates
•Do use bit.ly or other link shorteners
Twitter Tools
Monday, September 23, 13

16. Do... listen for
brand mentions
your company name
industry keywords
competitors
questions
opportunities
Monday, September 23, 13

17. •Do connect with people and engage in
conversation (don’t just broadcast!)
•Do use Twitter to direct traffic to your
website, Facebook or blog
• You don’t have to follow everyone
back, but you should respond
Do... participate and build community!
Monday, September 23, 13

18. Pinterest Do’s & Don’ts
Monday, September 23, 13

19. Do. . .
• Get social and build
relationships
•
• Get social and build
relationships.
• Create group pinboards
and crowdsource.
• Encourage pinning.
• Be clear in your board
names, descriptions and
categories.
Monday, September 23, 13

20. Don’t. . .
• Get social and build
relationships
•
• Don’t confuse your
followers by pinning
random things.
• Don’t solely pin pictures
of your products/
projects.
• Don’t overpin.
Monday, September 23, 13

21. Instagram Do’s & Don’ts
Monday, September 23, 13

22. • Tell a story with images.
• Feature and interact with
your customers.
• Use your Twitter handle as
your username.
• Give people access/behind
the scenes.
Do. . .
Monday, September 23, 13

23. • Use Instagram for
advertisements.
• Post too many times a day.
• Take posed photographs.
Don’t. . .
Monday, September 23, 13