The document is a presentation about marketing and PR for startups. It discusses avoiding "gurus" who cannot be trusted and focuses on using public relations within a local community, social media to build a brand, and traditional media. The presentation provides tips on how to spot unreliable business advisors and emphasizes gaining experience with PR strategies for startups.

1. Marketing and PR
for Your Startup
Or How I Learned to Despise Guru’s
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2. Presented by: James Powell, IMBS
james@jpowellpr.com
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3. Agenda
• Introduction
• Guru’s- Why I don’t trust them
• Public Relations in Your Community
• Social Media and Your Brand
• Traditional Media
• Q&A
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4. Guru’s-Why I Don’t Trust
Them
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5. Who is a Guru?
Seth Godin
http://www.sethgodin.com/sg/
David Meerman Scott
http:/
/www.davidmeermanscott.com/about-david/
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6. Spotting a Fake Guru
• Check their LinkedIn.
• Check their website.
• Who are their clients?
• Experience Matters
For a great read check out Digital Tonto’s article
6 ways to Spot False Guru’s
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7. Public Relations in
Your Community
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8. Photo’s by James Powell ©2013 J.Powell, LLC
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9. Social Media and
Your Brand
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16. Traditional Media
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18. Questions?
For additional information go to www.jpowellpr.com
or contact me on Twitter @jpowellpr
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19. Thank You!
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20. Additional Resources
Adobe Studies http:/
/www.adobe.com/aboutadobe/pressroom/pressreleases/
201210/102412AdobeAdvertisingResearch.html
Digital Tonto http:/
/www.digitaltonto.com/2010/6-ways-to-spot-false-gurus/
David Meerman Scott http:/
/www.davidmeermanscott.com/about-david/
Seth Godin http:/
/www.sethgodin.com/sg/
Marketing Charts http:/
/www.marketingcharts.com/wp/television/data-diveus-tv-ad-spend-and-influence-22524/attachment/pwc-us-ad-media-marketsizes-2012-v-2017-jul2013/
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