ed marsh
tccamp east
july 30, 2016
hi. i’m ed.
 20+ year technical writer
▪ currently associate @ major financial firm
 content creator
▪ contentcontent.info
▪ content...
yes. here’s why.
duh.
 you have a unique insight
 for fun and profit
 find your niche!
 my unique insight
 podcast
 content aggregation si...
feel free to jump in, ask questions, contribute.
only if you don’t want to commit career suicide.
it depends.
recruiters may not be trying
to reach just you, but your
network.
linkedin forums and pulse are
opportunities to display
expertise.
pulse
yes, twitter.
yes, but.
 news
 breaking
 industry
 coverage of conferences
 follow industry thought leaders
 they’re self-promoting
 they’r...
 become a content curator
 no-pressure way to put yourself out there.
 create value
 create lists
 fellow techcommers...
 research
 what are your customers doing/thinking?
 what are their pain points?
 what are your competitors doing?
 cr...
twitter analytics
analytics.twitter.com
so much yes.
if you’re a consultant or own a
business, then adding a page is
just another form of advertising.
(but also another place ...
engagement, engagement, engagement.
all the data.
before
after
advertising gives you an
amazingly bad targeted audience
yeah.
self-promotion. duh.
 this is your hub
 portfolio
 you own your content
 aggregate, link, and repurpose your content
 we get to know you
...
 chance to be creative!
 chance to experiment
 add value at work
 tom johnson quote
 you will learn so much about how
writing for the web works
 yoast seo plugin for wordpress will change your life.
 ana...
requires care and feeding
 updates
 maintenance
 spam comments
eppo - mark baker
your users may not start at episode 1 -
especially if promoting via social
media!
 you never know where it may take
you
 podcast?
 video?
 conference presentation?
so much fun. do not do this.
find your niche.
 quality matters!
audio production is a thing.
 audacity (cross-platform) – open-
source, free! send to guests
 microphone - $50-300+
 headphones - $10-200+
 webcam ...
you won’t believe what happens next.
medium.com
pros:
 engaged, extended audience
 you own your content
 all you have to do is write
cons:
 hard to navigate
 findabi...
surprisingly, yes.
reddit.com/r/technicalwriting
reddit.com/r/techwriting
reddit.com/r/contentstrategy
reddit.com/r/podcasting
uh oh.
it’s not easy to build a following
it takes work!
privacy?
yes, it’s an issue.
 self-promotion
▪ duh.
 your experience is unique
▪ find your niche.
▪ add value.
 you can do this!
 i like beer.
 edmarsh.com
 @edmarsh
 edmarsh.com/podcast
 contentcontent.info
 http://www.linkedin.com/in/edmarsh/
 http://www.sl...
yes, please.
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
TCCamp 2016 Social media and Podcasting for tech communicators
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TCCamp 2016 Social media and Podcasting for tech communicators

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How you can use social media and podcasting to advance your career. This presentation was delivered at TCCamp 2016 at George Mason University in Fairfax Virginia on July 30, 2016. #TCCamp

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  • Show of hands, who’s using LinkedIn? Twitter? Facebook? Facebook for your business?
  • does anyone think all of this is a little silly? A lot of it is. But there is also a ton of value.
  • does anyone think all of this is a little silly? A lot of it is. But there is also a ton of value.
  • This is not really optional anymore!
  • Here’s your selling point – you have a unique insight. We’ll talk about this throughout.

    Hiring manager (not a recruiter) – reached out to me on LinkedIn and then almost immediately called my work number because he wanted to talk to me that badly. “We have in common our love of Jersey and liking to go out for beers after work”. My blog and content content showed I had passion for what I did.
  • Does anyone have any questions before we get into specifics? This is a talk about social media, please feel free to stop and ask questions throughout.
  • Look, if you choose one thing to sign up for, it’s this one.
  • Like everything, it depends!
  • Also noted in my profile that I wasn't looking, and still got spammed. One person took enough time to note that I wasn't looking, but what would interest me to look? I followed that person. But, here’s my concern
  • Like everyone else, it’s important for recruiters to continually expand their network. It’s really up to you to decide if you want to connect, and the possible repercussions.

    Questions about linkedin before we move on?
  • I’ve found forums are mixed on LI. A lot of noise, frankly. But that’s an opportunity for you to stand out.
  • Pulse is an app, a blog, a content aggregator. it seems to hold some weight, possibly because it’s prettier than the forums. And, it’s a link you can share if you’re looking for your next gig.

    8 likes. Notice there’s only one comment, because getting them is hard! That’s where your unique voice helps.

    The last time I gave this talk in March, they’ve changed the layout and metrics. Back then it also showed this post had 249 views, which is 249 more views than publishing nothing. Marc is now a go-to person.
  • I went to a conference where I was literally the only person tweeting. Ok, it was this conference last year. Some of that had to do with the wifi. Regardless, I had someone come up to me and ask why I liked twitter, and that prompted this talk.

    I’ve made some great friends first through Twitter. It was great when I get to meet people like Sharon Burton, Marcia Riefer Johnston, Rahel Bailie, , Alan Houser, and Bill Swallow at conferences. It feels like long-time relationships. And you also get to know people outside their job – Bill and I, and others are home brewers.

    And those connections led me to the podcast.
  • Here’s where the real value of Twitter lies.

    Conference coverage when you’re there or can’t make it – if you follow Danielle Villegas (techcommgeekmom) she documents every session she attends in real time. It’s why we call her fire fingers.

    Again, it’s a great place for promotion.
  • At information development world, I created a list of all the people that were tweeting – one-stop shopping for me (Because I’m lazy), and added value/credibility.

    Create value - Answer questions – unique perspective!

    I have a list of Ed Marshes! Believe it or not, there are several of us out there. sometimes other folks get us mixed up, so I refer where possible.

    At least six people are finding value from a simple food truck list I created. And I know what’s good to eat every day of the week.
  • I think this is a really great example of the power of social media. I was having a bad day, getting a lot of pushback. Needed some advice.

    I asked a question, targeted my audience, added a bit of personality/humor.

    I want to point out the graph icon, because we’ll talk about that later.
  • My query generated a *conversation*. Note that not just my tweet was favorited and re-tweeted, but others in the conversation
  • Thread generated at least 22 unique tweets, plus retweets and likes.
  • At the end, I gave credit and summarized.
  • You can now get a ton of information on what works and what doesn’t, through Twitter analytics. Spoiler: the genius posts you think will get 100 retweets won’t, and the stupid ones will. Which is why it’s important to put a bit of personality in all of your tweets.

  • Questions?

    [next: Facebook]
  • My opinion of facebook has completely changed since the last time I gave this talk in March. Here’s why
  • Anyone here ever actually click a facebook ad? The only person I’ve ever heard of that clicked a Facebook ad was Danielle Villegas (TechCommGeekMom), who saw an ad for NJIT and was looking for a grad school to attend at the time

    [next: blog]
  • Anyone here ever actually click a facebook ad? The only person I’ve ever heard of that clicked a Facebook ad was Danielle Villegas (TechCommGeekMom), who saw an ad for NJIT and was looking for a grad school to attend at the time

    [next: blog]
  • My opinion of facebook has completely changed since the last time I gave this talk in March. Here’s why

  • You can use Facebook Connect to automatically post to Facebook when you post to twitter.
  • *Purely* in the interest of research, and after a few beers, I decided to spend five bucks and see what Facebook ads would do.

    Five days, $1.00 a day. Gave me twice the engagement, no real actionable results, but a ton of data. This is where FB is getting it right.
  • The people that liked the post after the ad was posted were not at all who I expected. None of them were content people. Not a one.
  • *Purely* in the interest of research, and after a few beers, I decided to spend five bucks and see what Facebook ads would do.

    Five days, $1.00 a day. Gave me twice the engagement, no real actionable results, but a ton of data. This is where FB is getting it right.

  • You can use Facebook Connect to automatically post to Facebook when you post to twitter.
  • The people that liked the post after the ad was posted were not at all who I expected. None of them were content people. Not a one.
  • This goes back to what I was saying in the beginning.
  • Everyone knows it’s very difficult to get data out of your company now. eLearning samples? Forget it.

    With your own site, in a very public way, you can point to it and say, *this* is what I can do for you.

    PROVING VALUE.
  • This is a chance for you to stretch your legs. Tom Johnson told me during our podcast that a good blog is not like technical writing, it’s exploring. you’re asking a question and trying to find an answer through the writing process.

    Data-driven content. Isn’t this what we’re all looking for now?
  • This is a chance for you to stretch your legs. Tom Johnson told me during our podcast that a good blog is not like technical writing, it’s exploring. you’re asking a question and trying to find an answer through the writing process.

    Data-driven content. Isn’t this what we’re all looking for now?
  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.

  • This is a chance for you to stretch your legs. Tom Johnson told me during our podcast that a good blog is not like technical writing, it’s exploring. you’re asking a question and trying to find an answer through the writing process.

    Data-driven content. Isn’t this what we’re all looking for now?
  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.


  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.


  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.

  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.

  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.

  • One of the reasons I’m here is because I want more people to listen to my podcast! I’m having fun. One of my podcast guests offline told me that social media is “feeding the beast”. And it’s never-ending.

    I used to believe in “living in public”. Then it got tiring and I got stressed.

  • i’m here on my own dime today, all proceeds are going back to the organization.
  • TCCamp 2016 Social media and Podcasting for tech communicators

    1. 1. ed marsh tccamp east july 30, 2016
    2. 2. hi. i’m ed.
    3. 3.  20+ year technical writer ▪ currently associate @ major financial firm  content creator ▪ contentcontent.info ▪ content content podcast – edmarsh.com/podcast  stc ny metro newsletter editor ▪ currently developing stc ny wordpress site  homebrewer ▪ mmm beer  @edmarsh ▪ #SocialMediaTCCamp
    4. 4. yes. here’s why.
    5. 5. duh.
    6. 6.  you have a unique insight  for fun and profit  find your niche!  my unique insight  podcast  content aggregation site ▪ also, because lazy.  employers noticed.
    7. 7. feel free to jump in, ask questions, contribute.
    8. 8. only if you don’t want to commit career suicide.
    9. 9. it depends.
    10. 10. recruiters may not be trying to reach just you, but your network.
    11. 11. linkedin forums and pulse are opportunities to display expertise.
    12. 12. pulse
    13. 13. yes, twitter.
    14. 14. yes, but.
    15. 15.  news  breaking  industry  coverage of conferences  follow industry thought leaders  they’re self-promoting  they’re people — most will respond to you!  follow #hashtags  #techcomm  #contentstrategy
    16. 16.  become a content curator  no-pressure way to put yourself out there.  create value  create lists  fellow techcommers  news sources  events
    17. 17.  research  what are your customers doing/thinking?  what are their pain points?  what are your competitors doing?  crowdsourcing  anyone know why x is crashing when y?  what’s best practice for x?  you can answer questions, too!
    18. 18. twitter analytics
    19. 19. analytics.twitter.com
    20. 20. so much yes.
    21. 21. if you’re a consultant or own a business, then adding a page is just another form of advertising. (but also another place to maintain)
    22. 22. engagement, engagement, engagement.
    23. 23. all the data.
    24. 24. before
    25. 25. after
    26. 26. advertising gives you an amazingly bad targeted audience
    27. 27. yeah.
    28. 28. self-promotion. duh.
    29. 29.  this is your hub  portfolio  you own your content  aggregate, link, and repurpose your content  we get to know you  why we should follow/hire you
    30. 30.  chance to be creative!  chance to experiment  add value at work  tom johnson quote
    31. 31.  you will learn so much about how writing for the web works  yoast seo plugin for wordpress will change your life.  analytics  define your niche…
    32. 32. requires care and feeding  updates  maintenance  spam comments
    33. 33. eppo - mark baker your users may not start at episode 1 - especially if promoting via social media!
    34. 34.  you never know where it may take you  podcast?  video?  conference presentation?
    35. 35. so much fun. do not do this.
    36. 36. find your niche.
    37. 37.  quality matters! audio production is a thing.
    38. 38.  audacity (cross-platform) – open- source, free! send to guests  microphone - $50-300+  headphones - $10-200+  webcam – nice to have  skype, google hangouts, etc.  quiet, dead room – use blankets?  web host – libsyn, bluehost, etc.  more reason to have your own domain!  analytics – blubrry, libsyn
    39. 39. you won’t believe what happens next.
    40. 40. medium.com
    41. 41. pros:  engaged, extended audience  you own your content  all you have to do is write cons:  hard to navigate  findability
    42. 42. surprisingly, yes.
    43. 43. reddit.com/r/technicalwriting reddit.com/r/techwriting reddit.com/r/contentstrategy reddit.com/r/podcasting
    44. 44. uh oh.
    45. 45. it’s not easy to build a following it takes work!
    46. 46. privacy? yes, it’s an issue.
    47. 47.  self-promotion ▪ duh.  your experience is unique ▪ find your niche. ▪ add value.  you can do this!  i like beer.
    48. 48.  edmarsh.com  @edmarsh  edmarsh.com/podcast  contentcontent.info  http://www.linkedin.com/in/edmarsh/  http://www.slideshare.net/theedmarsh/
    49. 49. yes, please.

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