ed marsh
tccamp east
july 30, 2016

hi. i’m ed.

 20+ year technical writer
▪ currently associate @ major financial firm
 content creator
▪ contentcontent.info
▪ content content podcast – edmarsh.com/podcast
 stc ny metro newsletter editor
▪ currently developing stc ny wordpress site
 homebrewer
▪ mmm beer
 @edmarsh
▪ #SocialMediaTCCamp

yes. here’s why.

duh.

 you have a unique insight
 for fun and profit
 find your niche!
 my unique insight
 podcast
 content aggregation site
▪ also, because lazy.
 employers noticed.

feel free to jump in, ask questions, contribute.

only if you don’t want to commit career suicide.

it depends.

recruiters may not be trying
to reach just you, but your
network.

linkedin forums and pulse are
opportunities to display
expertise.

pulse

yes, twitter.

yes, but.

 news
 breaking
 industry
 coverage of conferences
 follow industry thought leaders
 they’re self-promoting
 they’re people — most will respond to you!
 follow #hashtags
 #techcomm
 #contentstrategy

 become a content curator
 no-pressure way to put yourself out there.
 create value
 create lists
 fellow techcommers
 news sources
 events

 research
 what are your customers doing/thinking?
 what are their pain points?
 what are your competitors doing?
 crowdsourcing
 anyone know why x is crashing when y?
 what’s best practice for x?
 you can answer questions, too!

twitter analytics

analytics.twitter.com

so much yes.

if you’re a consultant or own a
business, then adding a page is
just another form of advertising.
(but also another place to maintain)

engagement, engagement, engagement.

all the data.

before

after

advertising gives you an
amazingly bad targeted audience

yeah.

self-promotion. duh.

 this is your hub
 portfolio
 you own your content
 aggregate, link, and repurpose your content
 we get to know you
 why we should follow/hire you

 chance to be creative!
 chance to experiment
 add value at work
 tom johnson quote

 you will learn so much about how
writing for the web works
 yoast seo plugin for wordpress will change your life.
 analytics
 define your niche…

requires care and feeding
 updates
 maintenance
 spam comments

eppo - mark baker
your users may not start at episode 1 -
especially if promoting via social
media!

 you never know where it may take
you
 podcast?
 video?
 conference presentation?

so much fun. do not do this.

find your niche.

 quality matters!
audio production is a thing.

 audacity (cross-platform) – open-
source, free! send to guests
 microphone - $50-300+
 headphones - $10-200+
 webcam – nice to have
 skype, google hangouts, etc.
 quiet, dead room – use blankets?
 web host – libsyn, bluehost, etc.
 more reason to have your own domain!
 analytics – blubrry, libsyn

you won’t believe what happens next.

medium.com

pros:
 engaged, extended audience
 you own your content
 all you have to do is write
cons:
 hard to navigate
 findability

surprisingly, yes.

reddit.com/r/technicalwriting
reddit.com/r/techwriting
reddit.com/r/contentstrategy
reddit.com/r/podcasting

uh oh.

it’s not easy to build a following
it takes work!

privacy?
yes, it’s an issue.

 self-promotion
▪ duh.
 your experience is unique
▪ find your niche.
▪ add value.
 you can do this!
 i like beer.

 edmarsh.com
 @edmarsh
 edmarsh.com/podcast
 contentcontent.info
 http://www.linkedin.com/in/edmarsh/
 http://www.slideshare.net/theedmarsh/

yes, please.