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ed marsh
tccamp east
july 30, 2016
hi. i’m ed.
 20+ year technical writer
▪ currently associate @ major financial firm
 content creator
▪ contentcontent.info
▪ content...
yes. here’s why.
duh.
 you have a unique insight
 for fun and profit
 find your niche!
 my unique insight
 podcast
 content aggregation si...
feel free to jump in, ask questions, contribute.
only if you don’t want to commit career suicide.
it depends.
recruiters may not be trying
to reach just you, but your
network.
linkedin forums and pulse are
opportunities to display
expertise.
pulse
yes, twitter.
yes, but.
 news
 breaking
 industry
 coverage of conferences
 follow industry thought leaders
 they’re self-promoting
 they’r...
 become a content curator
 no-pressure way to put yourself out there.
 create value
 create lists
 fellow techcommers...
 research
 what are your customers doing/thinking?
 what are their pain points?
 what are your competitors doing?
 cr...
twitter analytics
analytics.twitter.com
so much yes.
if you’re a consultant or own a
business, then adding a page is
just another form of advertising.
(but also another place ...
engagement, engagement, engagement.
all the data.
before
after
advertising gives you an
amazingly bad targeted audience
yeah.
self-promotion. duh.
 this is your hub
 portfolio
 you own your content
 aggregate, link, and repurpose your content
 we get to know you
...
 chance to be creative!
 chance to experiment
 add value at work
 tom johnson quote
 you will learn so much about how
writing for the web works
 yoast seo plugin for wordpress will change your life.
 ana...
requires care and feeding
 updates
 maintenance
 spam comments
eppo - mark baker
your users may not start at episode 1 -
especially if promoting via social
media!
 you never know where it may take
you
 podcast?
 video?
 conference presentation?
so much fun. do not do this.
find your niche.
 quality matters!
audio production is a thing.
 audacity (cross-platform) – open-
source, free! send to guests
 microphone - $50-300+
 headphones - $10-200+
 webcam ...
you won’t believe what happens next.
medium.com
pros:
 engaged, extended audience
 you own your content
 all you have to do is write
cons:
 hard to navigate
 findabi...
surprisingly, yes.
reddit.com/r/technicalwriting
reddit.com/r/techwriting
reddit.com/r/contentstrategy
reddit.com/r/podcasting
uh oh.
it’s not easy to build a following
it takes work!
privacy?
yes, it’s an issue.
 self-promotion
▪ duh.
 your experience is unique
▪ find your niche.
▪ add value.
 you can do this!
 i like beer.
 edmarsh.com
 @edmarsh
 edmarsh.com/podcast
 contentcontent.info
 http://www.linkedin.com/in/edmarsh/
 http://www.sl...
yes, please.
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016
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NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016

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How you can use social media and podcasting to advance your career. This presentation was delivered at TCCamp 2016 at George Mason University in Fairfax Virginia on July 30, 2016. #TCCamp

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NEWEST VERSION Social media and Podcasting for tech communicators TCCamp 2016

  1. 1. ed marsh tccamp east july 30, 2016
  2. 2. hi. i’m ed.
  3. 3.  20+ year technical writer ▪ currently associate @ major financial firm  content creator ▪ contentcontent.info ▪ content content podcast – edmarsh.com/podcast  stc ny metro newsletter editor ▪ currently developing stc ny wordpress site  homebrewer ▪ mmm beer  @edmarsh ▪ #SocialMediaTCCamp
  4. 4. yes. here’s why.
  5. 5. duh.
  6. 6.  you have a unique insight  for fun and profit  find your niche!  my unique insight  podcast  content aggregation site ▪ also, because lazy.  employers noticed.
  7. 7. feel free to jump in, ask questions, contribute.
  8. 8. only if you don’t want to commit career suicide.
  9. 9. it depends.
  10. 10. recruiters may not be trying to reach just you, but your network.
  11. 11. linkedin forums and pulse are opportunities to display expertise.
  12. 12. pulse
  13. 13. yes, twitter.
  14. 14. yes, but.
  15. 15.  news  breaking  industry  coverage of conferences  follow industry thought leaders  they’re self-promoting  they’re people — most will respond to you!  follow #hashtags  #techcomm  #contentstrategy
  16. 16.  become a content curator  no-pressure way to put yourself out there.  create value  create lists  fellow techcommers  news sources  events
  17. 17.  research  what are your customers doing/thinking?  what are their pain points?  what are your competitors doing?  crowdsourcing  anyone know why x is crashing when y?  what’s best practice for x?  you can answer questions, too!
  18. 18. twitter analytics
  19. 19. analytics.twitter.com
  20. 20. so much yes.
  21. 21. if you’re a consultant or own a business, then adding a page is just another form of advertising. (but also another place to maintain)
  22. 22. engagement, engagement, engagement.
  23. 23. all the data.
  24. 24. before
  25. 25. after
  26. 26. advertising gives you an amazingly bad targeted audience
  27. 27. yeah.
  28. 28. self-promotion. duh.
  29. 29.  this is your hub  portfolio  you own your content  aggregate, link, and repurpose your content  we get to know you  why we should follow/hire you
  30. 30.  chance to be creative!  chance to experiment  add value at work  tom johnson quote
  31. 31.  you will learn so much about how writing for the web works  yoast seo plugin for wordpress will change your life.  analytics  define your niche…
  32. 32. requires care and feeding  updates  maintenance  spam comments
  33. 33. eppo - mark baker your users may not start at episode 1 - especially if promoting via social media!
  34. 34.  you never know where it may take you  podcast?  video?  conference presentation?
  35. 35. so much fun. do not do this.
  36. 36. find your niche.
  37. 37.  quality matters! audio production is a thing.
  38. 38.  audacity (cross-platform) – open- source, free! send to guests  microphone - $50-300+  headphones - $10-200+  webcam – nice to have  skype, google hangouts, etc.  quiet, dead room – use blankets?  web host – libsyn, bluehost, etc.  more reason to have your own domain!  analytics – blubrry, libsyn
  39. 39. you won’t believe what happens next.
  40. 40. medium.com
  41. 41. pros:  engaged, extended audience  you own your content  all you have to do is write cons:  hard to navigate  findability
  42. 42. surprisingly, yes.
  43. 43. reddit.com/r/technicalwriting reddit.com/r/techwriting reddit.com/r/contentstrategy reddit.com/r/podcasting
  44. 44. uh oh.
  45. 45. it’s not easy to build a following it takes work!
  46. 46. privacy? yes, it’s an issue.
  47. 47.  self-promotion ▪ duh.  your experience is unique ▪ find your niche. ▪ add value.  you can do this!  i like beer.
  48. 48.  edmarsh.com  @edmarsh  edmarsh.com/podcast  contentcontent.info  http://www.linkedin.com/in/edmarsh/  http://www.slideshare.net/theedmarsh/
  49. 49. yes, please.

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