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Using AnalyticsLogging InLookingAround Learningthe RopesFriday, May 3, 13
UnderstandingInterpretingAnalyzingTerminology, setting goals, the dashboardAudience, traffic, contentIntelligenceFriday, Ma...
VisitorNew VisitorsReturning VisitorDirect TrafficOrganic TrafficPaid TrafficReferring SiteTop Landing PagesFriday, May 3,...
Activity MeasuresClickPage ViewTime on SiteVisitsFriday, May 3, 13
Bounce RateTop Exit PagesFriday, May 3, 13
setting goalsFriday, May 3, 13
Friday, May 3, 13
Increase overall trafficIncrease referrals from social mediaIncrease return visitorsDecrease bounce rateIncrease time on si...
www.google.com/analyticsFriday, May 3, 13
Friday, May 3, 13
Friday, May 3, 13
AnnotationsWhat happened to create a spike or a dip in traffic?Friday, May 3, 13
Friday, May 3, 13
Friday, May 3, 13
Visits, Page Views, BouncesFriday, May 3, 13
Friday, May 3, 13
Friday, May 3, 13
Location of VisitorsFriday, May 3, 13
Diving Deeper: Audience BehaviorNew Vs. ReturningFrequency & RecencyEngagementFriday, May 3, 13
Traffic sourcesFriday, May 3, 13
organic search trafficFriday, May 3, 13
organic search trafficFriday, May 3, 13
Understanding ContentFriday, May 3, 13
Which site sections/folderdo best?Where do peoplecome in?Where do people leave from?Friday, May 3, 13
Content > In-Page AnalyticsFriday, May 3, 13
Your DashboardFriday, May 3, 13
intelligenceFriday, May 3, 13
Hypothetical...Friday, May 3, 13
Friday, May 3, 13
Facebook InsightsLikesReachTalking AboutFriday, May 3, 13
Friday, May 3, 13
Friday, May 3, 13
Friday, May 3, 13
Let’s go to the web....Friday, May 3, 13
Analytics DIY vs. Web ApplicationFriday, May 3, 13
Friday, May 3, 13
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Google Analytics 101

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Slides that Kelli presented as part of workshop for the campus communicators at University of Oregon on Google Analytics basics.

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Google Analytics 101

  1. 1. Using AnalyticsLogging InLookingAround Learningthe RopesFriday, May 3, 13
  2. 2. UnderstandingInterpretingAnalyzingTerminology, setting goals, the dashboardAudience, traffic, contentIntelligenceFriday, May 3, 13
  3. 3. VisitorNew VisitorsReturning VisitorDirect TrafficOrganic TrafficPaid TrafficReferring SiteTop Landing PagesFriday, May 3, 13
  4. 4. Activity MeasuresClickPage ViewTime on SiteVisitsFriday, May 3, 13
  5. 5. Bounce RateTop Exit PagesFriday, May 3, 13
  6. 6. setting goalsFriday, May 3, 13
  7. 7. Friday, May 3, 13
  8. 8. Increase overall trafficIncrease referrals from social mediaIncrease return visitorsDecrease bounce rateIncrease time on siteFriday, May 3, 13
  9. 9. www.google.com/analyticsFriday, May 3, 13
  10. 10. Friday, May 3, 13
  11. 11. Friday, May 3, 13
  12. 12. AnnotationsWhat happened to create a spike or a dip in traffic?Friday, May 3, 13
  13. 13. Friday, May 3, 13
  14. 14. Friday, May 3, 13
  15. 15. Visits, Page Views, BouncesFriday, May 3, 13
  16. 16. Friday, May 3, 13
  17. 17. Friday, May 3, 13
  18. 18. Location of VisitorsFriday, May 3, 13
  19. 19. Diving Deeper: Audience BehaviorNew Vs. ReturningFrequency & RecencyEngagementFriday, May 3, 13
  20. 20. Traffic sourcesFriday, May 3, 13
  21. 21. organic search trafficFriday, May 3, 13
  22. 22. organic search trafficFriday, May 3, 13
  23. 23. Understanding ContentFriday, May 3, 13
  24. 24. Which site sections/folderdo best?Where do peoplecome in?Where do people leave from?Friday, May 3, 13
  25. 25. Content > In-Page AnalyticsFriday, May 3, 13
  26. 26. Your DashboardFriday, May 3, 13
  27. 27. intelligenceFriday, May 3, 13
  28. 28. Hypothetical...Friday, May 3, 13
  29. 29. Friday, May 3, 13
  30. 30. Facebook InsightsLikesReachTalking AboutFriday, May 3, 13
  31. 31. Friday, May 3, 13
  32. 32. Friday, May 3, 13
  33. 33. Friday, May 3, 13
  34. 34. Let’s go to the web....Friday, May 3, 13
  35. 35. Analytics DIY vs. Web ApplicationFriday, May 3, 13
  36. 36. Friday, May 3, 13

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