This document provides etiquette and best practices for using various social media platforms including Facebook, Twitter, Pinterest, and LinkedIn. It outlines dos and don'ts such as listening to followers, avoiding self-promotion, and respecting others' privacy. General tips are given such as maintaining a professional tone, engaging with followers, varying content, and using social media to build relationships. Guidelines for competitions and legal terms are also covered.

3. Carla Ferreira
Community Manager. GivenGain Foundation.

4. Social Media Etiquette

5. Facebook Etiquette

6. Facebook Etiquette
• Listen!
• Don’t Like your own post.
• Don’t ignore legitimate questions and comments.
• Don’t post or tag photos of fans, customers, or employees
without permission.
• Don’t ask for Likes for no reason.

7. Twitter Etiquette

8. Twitter Etiquette
• Listen!
• Don’t automatically direct message people that follow
you.
• Don’t over-hashtag your tweet.
• Don’t hijack another organisation's hashtag.
• Don’t use tricks or bots to get more followers.
• Beware of excessive self-promotion.
• Don’t use too many keywords.
• Act like a human, not a robot.

9. Pinterest Etiquette

10. Pinterest Etiquette
• Don’t be boring.
• Don’t pin content with broken or incorrect links.
• Don’t spam your followers with too many pins at once.
• Don’t pin just your own material.
• Provide good descriptions for your pins.
• Give credit where credit is due.

11. LinkedIn Etiquette

12. LinkedIn Etiquette
• Take note of the more professional tone of the network.
• Don’t join a group and immediately start self-promoting.
• Don’t pester for recommendations.
• Endorse others but be authentic.

13. Guidelines and Tips

14. Personal vs. Professional
• Posting as the organisation or myself?
• Do not share your own personal content from the
organisation’s social media accounts.
• Be careful especially when using Tweetdeck
• When posting as the organisation, do not write in the first
person.
• E.g. “I’ve just uploaded a video on YouTube”
• Be careful of automated sharing from YouTube and
other social media platforms.

15. Basics: Grammar and Punctuation
• Do not use too many abbreviations
• Will people understand what I’m saying?
• As far as possible do not use SMS language
• E.g. “Hi all u fans! Hope ur having a good day!”
• Be careful with spacing
• E.g. “We’ve just launched a new programme ! ”
• E.g. “Read this interesting article on global
warminghttp://www.nrdc.org/globalwarming/”

16. • Privacy of beneficiaries when posting photos
• Especially when children are involved
• Privacy of staff members involved with campaigns
 E.g. photos taken at fundraising event and posted
on Facebook
Respecting privacy

17.  Do unto others…say ‘please’ and ‘thank you’
 Engage!
 Do not just broadcast
 Respond to questions, posts made by others on Facebook.
 Respond to tweets, thank people for retweets and favorite tweets.
 Use Hootsuite/Tweetdeck to monitor activity.
Social Media is a two-way street

18.  Is it okay to share the same message on multiple platforms?
 Yes and No
 Checklist:
 How do I communicate differently on these platforms?
 Are the audiences different? To what extent?
 Frequency that people visit the platform per day
 E.g. Twitter
To duplicate or not to duplicate

19.  What tone am I using on social media?
 Don’t make Facebook your own personal pulpit
 Is it in line with our organisation’s brand?
 Different tones for different types of content
 Celebrating success
 Thanking donors/supporters /volunteers
 Asking for donations
Tone of communication

20. Asking for donations:
• Fundraisers are not beggars
• People want to feel like they are part of something
bigger than themselves
• Focus on the impact when people do respond positively
to calls for donations.
• Testimonials/Feedback from donors/volunteers/Activists
Tone of communication

21. • Social media is about relationships.
• Your fans or followers could be your next donors
or Activists (peer-to-peer fundraisers)
• Create an environment where your supporters can network
with each other.
Building relationships

22. Running a Facebook competition?
• Rules have changed!
• Businesses and organisations can now:
• Collect entries by having users post on the page
or comment/like a page post
• Collect entries by having users message the page
• Utilize likes as a voting mechanism
• http://www.facebook.com/page_guidelines.php
Terms and Conditions

23. 1. If you use Facebook to communicate or administer a
promotion (ex: a contest or sweepstakes), you are responsible
for the lawful operation of that promotion, including:
• The official rules
• Offer terms and eligibility requirements
• Compliance with applicable rules and regulations
governing the promotion and all prizes offered
Terms and Conditions (continued)

24. 2. Promotions on Facebook must include the following:
• A complete release of Facebook by each entrant or participant.
• Acknowledgement that the promotion is in no way sponsored,
endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps
• Personal Timelines must not be used to administer promotions
• e.g. “share on your Timeline to enter” or
“share on your friend’s Timeline to get additional entries”
Terms and Conditions (continued)

25. • Be professional but have fun!
• Work as a team
• When in doubt, Google it!
• Vary content and themes
• Ask your audiences’ opinion
• Don’t be scared to explore social media
• You cannot break it!
Tips

26. • Resources
• www.mashable.com
• www.socialmediaexaminer.com
• www.nonprofitmarketingblog.com
Resources

29. Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com