Why yesterday’s approach toinnovation won’t help us in the           future?          John Boult
Simple… Context, Competition  and Competencies have all    dramatically changed          John Boult
Has the world  changed? Puh-leeze
Has the world2005: American entrepreneur Greg  Olsen,                                     changed?aged 60, goes into space...
People embrace the new, ignore convention,are obsessed by time and the irrationality ofcelebrity, are concerned about ever...
Context has changed...Ambiguous & Difficult consumersTraditional Values (paradigms) movedEverything, including the unexpec...
The nature of competition has changed.Did the beautiful Livraria Lello bookshopin Porto expect to compete withAmazon and n...
Is your Taxi company preparingto adapt to change?
“   Did Sony and Nokia expect to    compete with a little known    Canadian ‘data network’    company?              ”
“Did Philips and Samsungsee device competitionbeing driven by serviceinnovation?            ”
Competition has changed...Unexpected challengers, new brands, newmodels, new platforms, global, small and evenopen source ...
Where once we spoke of Product Innovation… the         map today is much broaderPRODUCT   |   SERVICE   |   BRAND   |   PR...
… and innovation (as research shows) has become                               Holistic• Innovation is as much about cultur...
Just as the Competencies needed tocompete have changed so have theambitions and knowledge of employees.Moving from passive...
The consequence is that innovation is no longer the           realm of the lonely genius!
innovation         R&D now is just one part of the innovation equation ….                                        R&D   R&D...
Co-Creation; Crowd Sourcing; Out-                    Sourcing with Supply Chain &                    Other Non-Customer St...
Comparing Yesterday’sinnovation with the Future:         Process       Environment           Tools
1st Generation – Linear –Technology Push MarketingPull2nd Generation Integrated –Cross Discipline - Localised3rd Generatio...
The Need to Do something‘Big Organisations are built forefficiency not for innovation……….Innovation is the opposite of eff...
Innovation as a Culture...A behaviour not a department!
Comparing Yesterday’sinnovation with the Future:          Tools
Three areas of innovationapproaches/tools of current interestwithin the Innovation Agenda•    Co-Creation and Open-source•...
Sleepingwith the EnemyThe Challenge of Co-Creation
Crowdsourcing is the act of outsourcing tasks, traditionallyperformed by an employee or contractor, to an undefined,large ...
Comparing Yesterday’sinnovation with the Future:           Tools          Design
“When people talk about innovation in thisdecade, they really mean design—Bruce Nussbaum, 2005 Editor Business Week Online
Design hastransformed fromdelivering theartefact todelivering theprocess
Comparing Yesterday’sinnovation with the Future:           Tools   Sources of Creativity
Future Visioning / Forecasting                                         ?                  The future unknown is the sum   ...
Future Visioning“Everything is becoming science fiction. From themargins of an almost invisible literature has sprung thei...
Bio-Mimicrywww.biomimicryinstitute.org    “Is there something in nature that travels quickly and smoothly                b...
The Games People Play … Harnessingcreativity and engagement internally andexternally through accessible and engaging‘games’.
Jean-Claude Biver, 2011, Hublot...‘innovation is a matter of survival, but what worked yesterday won’t work tomorrow...’
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Thought-provocative and inspiring presentation by John Boult, at "the Moon" the evening before Change Play Business started. Great examples of what is changing, was unthinkable for established businesses, and caused deep shifts in our world...
Thank you John Boult for such inspiration, and thank you viewer for exploring ideas with us!

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Why yesterdays approach to innovation wont help us in the future slide share

  1. 1. Why yesterday’s approach toinnovation won’t help us in the future? John Boult
  2. 2. Simple… Context, Competition and Competencies have all dramatically changed John Boult
  3. 3. Has the world changed? Puh-leeze
  4. 4. Has the world2005: American entrepreneur Greg Olsen, changed?aged 60, goes into space on a Russian rocket Puh-leezelaunched from Kazakhstan, a former memberof the Soviet Republic. He was commissionedby Japanese Noodle company Nissin to createfirst space advert. Beamed down to mobilephones (probably Finnish) … so here you haveseismic lifestyle; demographic; political;technological; commercial and global changessummed up: ‘one small pot noodle for ……’
  5. 5. People embrace the new, ignore convention,are obsessed by time and the irrationality ofcelebrity, are concerned about everything andyet inactive in equal measures ....and more!
  6. 6. Context has changed...Ambiguous & Difficult consumersTraditional Values (paradigms) movedEverything, including the unexpected acceptedand everything…. Faster ... Faster .... FasterAnd so has Competition
  7. 7. The nature of competition has changed.Did the beautiful Livraria Lello bookshopin Porto expect to compete withAmazon and now eBay??
  8. 8. Is your Taxi company preparingto adapt to change?
  9. 9. “ Did Sony and Nokia expect to compete with a little known Canadian ‘data network’ company? ”
  10. 10. “Did Philips and Samsungsee device competitionbeing driven by serviceinnovation? ”
  11. 11. Competition has changed...Unexpected challengers, new brands, newmodels, new platforms, global, small and evenopen source ideas create disruptive andparadigm ignoring alternatives.And so have Competencies
  12. 12. Where once we spoke of Product Innovation… the map today is much broaderPRODUCT | SERVICE | BRAND | PROCESS | BUSINESS MODEL
  13. 13. … and innovation (as research shows) has become Holistic• Innovation is as much about culture (and other soft issues) as it is technology. • EIMS Survey 1996• Organisations are complex social systems that provide templates for playing out many distinctive roles to innovation • Van de Venn et al: Innovation Journey 1999• The lesson which emerges is clear, innovation is more than technology alone. • OECD commissioned Report (A Big Report) The Innovative Company Arthur D Little 2001• Cultural issues dominate success factors • Cheskin & Fitch 2003
  14. 14. Just as the Competencies needed tocompete have changed so have theambitions and knowledge of employees.Moving from passive to active…..manual to knowledge worker.
  15. 15. The consequence is that innovation is no longer the realm of the lonely genius!
  16. 16. innovation R&D now is just one part of the innovation equation …. R&D R&DInnovation has moved from being the responsibility of the giftedfew to the activity of many, within and beyond the boundaries of the organisation
  17. 17. Co-Creation; Crowd Sourcing; Out- Sourcing with Supply Chain & Other Non-Customer Stakeholders Organisational Boundaries Co-Creation; Crowd Sourcing; Mass Customisation with Customers Employee Engagement – R&D Cultural Change R&D Service, Process; Brand; Business Model & Other Innovation CentresInnovation beyond organisational boundaries
  18. 18. Comparing Yesterday’sinnovation with the Future: Process Environment Tools
  19. 19. 1st Generation – Linear –Technology Push MarketingPull2nd Generation Integrated –Cross Discipline - Localised3rd Generation - SystemsApproach – Cross Discipline –Intra & Extra Organisational
  20. 20. The Need to Do something‘Big Organisations are built forefficiency not for innovation……….Innovation is the opposite of efficiency.. …. Non-routine, unpredictable ratherthan repeatable and predictable ….But innovation is highly desirable..’ Vijay Govindarajan, 2010 Vijay Govindarajan, Chris Trimble The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review)
  21. 21. Innovation as a Culture...A behaviour not a department!
  22. 22. Comparing Yesterday’sinnovation with the Future: Tools
  23. 23. Three areas of innovationapproaches/tools of current interestwithin the Innovation Agenda• Co-Creation and Open-source• Design• Finding Creativity Stimulus in different placesA positive innovation culture would haveadopted or by trialling such ideas.
  24. 24. Sleepingwith the EnemyThe Challenge of Co-Creation
  25. 25. Crowdsourcing is the act of outsourcing tasks, traditionallyperformed by an employee or contractor, to an undefined,large group of people or community (a "crowd"), through anopen call. IBM collected over 37,000 ideas for potential areas for innovation from brainstorming sessions with its customers, employees and their family members in 2006.
  26. 26. Comparing Yesterday’sinnovation with the Future: Tools Design
  27. 27. “When people talk about innovation in thisdecade, they really mean design—Bruce Nussbaum, 2005 Editor Business Week Online
  28. 28. Design hastransformed fromdelivering theartefact todelivering theprocess
  29. 29. Comparing Yesterday’sinnovation with the Future: Tools Sources of Creativity
  30. 30. Future Visioning / Forecasting ? The future unknown is the sum of some knowns, plus the guessed vision, plus the desire to want to get there.
  31. 31. Future Visioning“Everything is becoming science fiction. From themargins of an almost invisible literature has sprung theintact reality of the 20th century.” – J G Ballard
  32. 32. Bio-Mimicrywww.biomimicryinstitute.org “Is there something in nature that travels quickly and smoothly between two very different mediums?” Eiji Nakatsu, chief engineer at West Japan Railway Company Resulted in a quieter train, 15% less electricity used, and 10% increase in speed Biomimicry Institute 2011
  33. 33. The Games People Play … Harnessingcreativity and engagement internally andexternally through accessible and engaging‘games’.
  34. 34. Jean-Claude Biver, 2011, Hublot...‘innovation is a matter of survival, but what worked yesterday won’t work tomorrow...’

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