Creating Relevant Innovation within Changing Expectations

946 views

Published on

Published in: Design, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
946
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Creating Relevant Innovation within Changing Expectations

  1. 1. Creating Relevant Innovation within Changing Expectations!!Eleanor Davies I Director, User Insights & Experience 2012-05-09
  2. 2. Creating Relevant Innovation within Changing ExpectationsOur studios… Aarhus Oslo Gothenburg Copenhagen London Shanghai Munich Madrid Barcelona
  3. 3. Creating Relevant Innovation within Changing ExpectationsOur clients…
  4. 4. Creating Relevant Innovation within Changing ExpectationsOur services… Product Design Interaction Design Brand and Communication Instructional Design Service Design Design Research
  5. 5. Creating Relevant Innovation within Changing ExpectationsOur method…
  6. 6. Creating Relevant Innovation within Changing ExpectationsInsight: Changing Markets
  7. 7. Creating Relevant Innovation within Changing ExpectationsChanging Markets Changing: Demographics. Regions. Economies. Technology.
  8. 8. Creating Relevant Innovation within Changing ExpectationsChanging Demographics “85% of all brand purchases are made by women” She-conomy (US) 2009
  9. 9. Creating Relevant Innovation within Changing ExpectationsChanging Regions “Sweden considers teaching Chinese in all schools” AFP, 2011
  10. 10. Creating Relevant Innovation within Changing ExpectationsChanging Economies “Brazilian economy overtakes UK’s, says CEBR” BBC, 2011
  11. 11. Creating Relevant Innovation within Changing ExpectationsChanging Technology “If your kids are awake, they’re probably online” NY Times, 2010
  12. 12. Creating Relevant Innovation within Changing ExpectationsChanging Markets (Demographics + Regions + Economies + Technology)
  13. 13. Creating Relevant Innovation within Changing ExpectationsChanging Markets
  14. 14. Creating Relevant Innovation within Changing ExpectationsChanging Expectations Education Religion Experience Attitudes Equality Safety Regulation Political Privacy
  15. 15. Creating Relevant Innovation within Changing ExpectationsShifts: In a changing landscape
  16. 16. Creating Relevant Innovation within Changing ExpectationsShifts: Consumer Electronics > Public Realm
  17. 17. Creating Relevant Innovation within Changing ExpectationsShifts: Consumer Electronics > Public Realm Personal Device / Public Domain Infrastructure – train station “German railways offer evening classes to help elderly travellers buy tickets at newly installed touch-screen machines” Süddeutschezeitung, 2011
  18. 18. Creating Relevant Innovation within Changing ExpectationsShifts: Personal Devices > Professional Space
  19. 19. Creating Relevant Innovation within Changing ExpectationsShifts: Personal Devices > Professional Space
  20. 20. Creating Relevant Innovation within Changing ExpectationsShifts: Emerging Technology > Emerging Markets
  21. 21. Creating Relevant Innovation within Changing ExpectationsShifts: Emerging Technology > Emerging Markets “Nollywood overtakes Hollywood to become 2nd largest film industry…low-cost handy-cams, DVD and streaming in Africa” The Guardian, 2011
  22. 22. Creating Relevant Innovation within Changing ExpectationsInnovation: Fails
  23. 23. Creating Relevant Innovation within Changing ExpectationsInnovation: Fails “Asia is a market we have never really cracked. They don’t think they smell!” (Unilever) (Source = HFI)
  24. 24. Creating Relevant Innovation within Changing ExpectationsInnovation: Fails “Illiteracy, power outages & water quality lead to failure of the dialisis machine in Columbia” (Source = HFI)
  25. 25. Creating Relevant Innovation within Changing ExpectationsInnovation: Fails “In Chinese culture, cold beverages are believed to be harmful to digestion…” (Source = HFI)
  26. 26. Creating Relevant Innovation within Changing ExpectationsOur Approach: Relevant Innovation Balancing… User considerations Business Technology considerations considerations
  27. 27. Creating Relevant Innovation within Changing ExpectationsOur Approach: Making Innovation Relevant Inform & inspire designs: Understand fundamental needs, motivations & behavior that exist in real ‘use-case’ context
  28. 28. Creating Relevant Innovation within Changing ExpectationsExample: Coffee machines for self-serve environments
  29. 29. Creating Relevant Innovation within Changing ExpectationsExample: Digital interfaces for fabrication control
  30. 30. Creating Relevant Innovation within Changing ExpectationsExample: Applications for smart-home systems
  31. 31. Creating Relevant Innovation within Changing ExpectationsOur Approach: Making Innovation Relevant User insights Opportunity areasBusiness Technology insights insights
  32. 32. Thank you!eleanor.davies@designit.comDirector, User Insights & UX

×