The value of Design Driven Innovation

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http://www.31v.nl/2010/08/the-value-of-design-driven-innovation/

Published in: Business

The value of Design Driven Innovation

  1. 1. Design Driven Innovation Turning a coffeebrewer into a coffee experience
  2. 2. Let’s use the old trusted coffeebrewer as our starting point...
  3. 3. Now let’s look at the inflection point* and the role of design driven innovation * http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/
  4. 4. Once you get the hang of it, it’s easy to use the framework on more challenging scenarios like...
  5. 5. Radical Change Electric cars as transportation technology mobility? Incremental Change Gasoline powered cars as transportation Incremental Change Radical Change meaning
  6. 6. Radical Change google health technology nutrition? Incremental Change docters Incremental Change Radical Change meaning
  7. 7. We need human centered design to make everyday “things” more useful, pleasurable and valuable.
  8. 8. We need design driven innovation to discover and fulfill our unmet needs and desires.
  9. 9. The beautiful coffee samples in these slides were kindly provided by: http://www.flickr.com/photos/vegard/4731223378/ http://www.flickr.com/photos/teigan/219718003/ http://www.flickr.com/photos/pierofix/3094329703/

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