Making Creativity Happen

1,038 views

Published on

CARLO VUIJLSTEKE – EICI WORKSHOP – NOVEMBER 18, 2011, GENK

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,038
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making Creativity Happen

  1. 1. Making Creativity Happen Flanders District of Creativity CARLO VUIJLSTEKE – EICI WORKSHOP – NOVEMBER 18, 2011, GENK
  2. 2. Challenges ahead…
  3. 3. Wanted: a new economic model Finland?Prosperity per capita Flanders Innovation driven economy China & India Productivity driven economy Factor driven Strength= Strength= Strength= economy Low cost Efficiency Creativity
  4. 4. A Market Space
  5. 5. Too many choices…
  6. 6. 3 Crucial questions•  “Can a computer do it faster?”•  “Can someone overseas do it cheaper?”•  “Is what I’m offering in demand in an age of abundance?” - Daniel Pink, A Whole New Mind
  7. 7. “Human creativity is the ultimate economic resource” - Richard Florida, Rise of the Creative Class
  8. 8. One way of innovation…Science/Technology New product
  9. 9. More ways of innovation… Science Technology •  New product •  New service •  New processCreativity •  New business model Creative Society •  New answersIndustries Market •  …
  10. 10. Our mission Make Make creative entrepreneurial Flanders more Flanders more entrepreneurial creative
  11. 11. Target groups CREATIVE REGION Policy Set the framework Organisation Allow & support creativity Individual Think creative
  12. 12. Activities Research Inspire Activate
  13. 13. Build knowledge Scientific research on entrepreneurial creativity
  14. 14. Inspire Inspiring Events & Talks
  15. 15. Activate Generate creative ideas Create awareness
  16. 16. Activate Coworking space Coworking network
  17. 17. Activate Creative Tools
  18. 18. INTERNATIONAL PROJECTS
  19. 19. Districts of Creativity Network
  20. 20. Reverse mission
  21. 21. CREATIVE TOOLSLast November the Creative Tools projectwas launched by Flanders DC togetherwith CIDA, Chamber of Commerce ofTerrassa and Creative Tampere.This Leonardo da Vinci transfer ofinnovation project wants to address twosubjects: How can you make theentrepreneurial class more creative? Howcan you make the creative class moreentrepreneurial?
  22. 22. EXPERIENCE BASEDthe toolboxGoodies forBUSINESS DEVELOPMENTProvide local and regional public sectorbusiness consultants with knowledge ofand insight into creative businessapproaches and the dynamics ofexperience-based business developmentEnable business consultants to supportand inspire local companies to bringingcreative approaches into the company,its marketing and product developmentprocesses.
  23. 23. Creative Industries?
  24. 24. Creative Minds
  25. 25. Definition?
  26. 26. Music Visual Arts Fashion Architec- Design ture CreativePrintedMedia Industries Audiovisual Arts in Flanders Communi- Performing cation & Arts Advertising Gaming New Media Cultural Heritage
  27. 27. 25 organisations12 creative sectors
  28. 28. Impact?
  29. 29. >120.000 € 7 billionPeople work in the Added value of thecreative industries Creative IndustriesEconomic Impact
  30. 30. A Common Strategy
  31. 31. Position Paper 6 priority themes More than 50 policy and sector recommendations
  32. 32. Improveentrepreneurial skills
  33. 33. Enhance Crossovers
  34. 34. Thank you! Carlo Vuijlsteke Project Manager – Creative Industries Carlo.vuijlsteke@flandersdc.be Twitter: @cvuijlst

×