ChangePlayBusiness-MasterClass-Designing Business Models that Rock

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Change Play Business - Master Class with Nick de Mei: Designing Business Models that Rock

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ChangePlayBusiness-MasterClass-Designing Business Models that Rock

  1. 1. TITLE TITLE TANGO WITH DESIGNINGBUSINESS MODELS DESIGNERS THAT ROCK!
  2. 2. Designing Business Models that Rock! @nickdemey
  3. 3. Free cars! How is that possible?
  4. 4. VS
  5. 5. Why.
  6. 6. Rudy, Angry Belgian
  7. 7. SteakFriet €2.5
  8. 8. It’s not about the product...
  9. 9. . 99% toolsproduct
  10. 10. . 99% toolsproduct
  11. 11. . 99% toolsServiceproduct
  12. 12. . 99% toolsBusiness Model . x25 competitive advantage Service source: IBM product
  13. 13. Looked at succesful models of other industries? 29% Yes No 71% Source: Board of Innovation, 2010
  14. 14. What?
  15. 15. Business Models
  16. 16. Business ModelsMore than money transactions
  17. 17. Business ModelsMore than money transactionsExplore alternative distribution options,pricing tactics, partners, emotions,...
  18. 18. How!
  19. 19. Visual!
  20. 20. Why work with a visual languageBird
  21. 21. Why work with a visual language Bird 10%remembers
  22. 22. Why work with a visual language Bird 10%remembers 65% remembers
  23. 23. Generate ideas!
  24. 24. Make ideas tangible?
  25. 25. Rationalize & verify?
  26. 26. Product vs Business innovationProduct innovation Business innovation 27/04/10
  27. 27. Product vs Business innovationProduct innovation Business innovation 27/04/10
  28. 28. Product vs Business innovationProduct innovation Business innovation ? 27/04/10
  29. 29. - Business Model Blocks - Consumer
  30. 30. - Business Model Blocks -
  31. 31. - Transactions -
  32. 32. Quirky.comExample case: “Quirky raised the bar for co-creationplatforms by paying out influencers. Every week 2 newproducts are being launched.”+500 people co-designed 1 new iPad stand* 27/04/10 *quirky.com/products/30-Cloak-iPad-Case
  33. 33. 27/04/10
  34. 34. The Business Model behind Quirky.com a co-creation platform + e-shop Inventors pay $99 to submit their idea to this co-creation platform. After selection a community of designers will co-design and improve this product. 5 Product idea $99 Exposure HQ Inc Product idea Quirky.com initiator Co-design product Product Designer Inc Design company 27/04/10by BoardofInnovation.com Community pitch your business model visually via this free template
  35. 35. The Business Model behind Quirky.com a co-creation platform + e-shop Suppliers will set a minimum amount on the pre-sales. If enough people buy this product, it will be go into production. 5 Product idea $99 Supplier production only starts when enough pre-sales Exposure HQ Inc Product idea Quirky.com initiator Co-design product 5 Money New product Product Designer Inc Product Buyer Design company 27/04/10by BoardofInnovation.com Community pitch your business model visually via this free template
  36. 36. The Business Model behind Quirky.com a co-creation platform + e-shop Revenues from the e-shop are shared with the community. 30% of profit goes to the initiator. 30% will be proportionally divided amongst the influencers. 5 Product idea $99 Supplier production only starts when enough pre-sales Exposure 5 HQ Inc 30% of profit Product idea Quirky.com initiator Co-design product 5 Money New product 5 Product Designer part of 30% profit based on contribution Inc Product Buyer 5 Design company part of 30% profit based on contribution 27/04/10by BoardofInnovation.com Community pitch your business model visually via this free template
  37. 37. - Sector mapping -
  38. 38. - Let’s get to work! -
  39. 39. Quest.
  40. 40. Quest: Waze
  41. 41. Perspective 1 From users perspectiveWhy would users/drivers pay?
  42. 42. Perspective 2From 3th party perspective Earn on data? Remarkable partners? Not just advertising?
  43. 43. Case.
  44. 44. Pitch
  45. 45. 3 take-aways download templates at www.boardofinnovation.com
  46. 46. 3 take-aways1. Learn from other industries! download templates at www.boardofinnovation.com
  47. 47. 3 take-aways1. Learn from other industries!2. Design your business model download templates at www.boardofinnovation.com
  48. 48. 3 take-aways1. Learn from other industries!2. Design your business model3. Explore alternative routes download templates at www.boardofinnovation.com
  49. 49. Thanks!

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