Intro to Crowdstorming at NYU Stern School

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  • Add colaboratorie to logo – priority 2
  • + the examples that showed how we might reorganize
  • + we don’t really think about skype anymore+
  • + how profound is the impact?+ newspaper impact…craigslist set things in motion by removing classifieds revenues for many newspapers+
  • 50% of innovation now comes from outside P&GAvailable in English, Chinese, Spanish, Japanese and Portugeuse
  • 50% of innovation now comes from outside P&GAvailable in English, Chinese, Spanish, Japanese and Portugeuse
  • + what exactly are we talking about?+ most organizations depend on some combination of these resources+ the most interesting thing is that e are changing how we get access to these resource+ lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access
  • now we have an explosion of buzzwords and this is how I think they fit together
  • + first contest – nobody made it+ second – most finished + winner is the basis for…
  • Add colaboratorie to logo – priority 2
  • Add colaboratorie to logo – priority 2
  • Intro to Crowdstorming at NYU Stern School

    1. 1. Innovation from very large scale idea search and evaluation Shaun Abrahamson @shaunabe
    2. 2. contextcrowdstorming cases
    3. 3. “Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB ~ 50% of this disruptions is from crowds
    4. 4. 2001 2003 2005 2000 19951991 2000 2004 19962001 1999
    5. 5. Simultaneous Skype Users [a way of looking at the capacity of the network] 35,000,000 30,000,000 Number of Users 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 Date Source: Skype Journal.Less than a decade to transform the economics
    6. 6. Source: Mary Meeker presentation at All things D. Peer production FTW
    7. 7. “Not invented here” to“Proudly found elsewhere”
    8. 8. 1999 2012And it is not just “technology”.
    9. 9. Influence Capital Assets Labor DataThe crowd as the gateway to critical resources
    10. 10. Open Innovation, Co-Creation, Peer Production Sharing, Commenting, Reviewing Big Data, Collective Intelligence Influence Capital Assets Labor* Data* often focused on innovation
    11. 11. 1895 ChicagoTimes-HeraldContest
    12. 12. The winning entry –the Duryeaautomobile
    13. 13. 2005. Same ideawith DOD + robots
    14. 14. Driven by LocalMotors
    15. 15. Driven by LM Client -DARPA
    16. 16. Driven by LMCommunity
    17. 17. What is driving this change?
    18. 18. Ronald Coase, Nobel Economist “Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?” About 75 years ago“Transaction Cost”Reduction
    19. 19. Alex F. Osborn (the O in BBDO, inventor of brainstorming) “when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years agoOrders of magnitudeprocess scale changes
    20. 20. Brand + IP + Confidentiality
    21. 21. Brand + IP + Confidentiality
    22. 22. The RightQuestion
    23. 23. + working with + can we build on + can we asklocal governments + can we find the success of + can we make it customers to helpon recycling additional partners programs like My easier to reuse us to encourage by looking to our Starbuck Idea? cups and reduce behavior changes? customers?+ working with cup the need for (designers,manufacturers on recycling? + can we reward engineers,recycling cup “good” behavior? marketers, artists,materials + can we make it analysts, etc) easier to recycle?+ working withleading academicinstitutions to findnew solutions + can we efficiently generate awareness and ultimately participation? The Right Question
    24. 24. The Right The RightQuestion Question
    25. 25. The RightIncentives
    26. 26. The RightIncentives
    27. 27. The Coalition
    28. 28. The Coalition
    29. 29. RecruitingParticipants
    30. 30. 1st 2nd 3rd 5thBalloons Found 10 9 8 8MEGASMoney x x xGood x x xMeaning x x x xEcosystemTeam size 5 8 1 10Network size 5,000 1,000 50,000* 80,000**Existing network? no no yes yes
    31. 31. EncourageResults
    32. 32. The other network thatFrom Paul Baran, " On Distributed Communications:MEMORANDUM: RM-3420-PR," AUGUST 1964, the evolved thisRand Corporation way
    33. 33. MonitoringParticipation
    34. 34. Retention after 1 year (%)MonitoringParticipation Active Editors
    35. 35. MonitoringParticipation
    36. 36. MonitoringParticipation
    37. 37. Picking The Best
    38. 38. Picking The Best
    39. 39. Picking TheBest
    40. 40. META
    41. 41. Recognize him? What about the device?
    42. 42. In the fictional Star Trek universe, a tricorder is amultifunction hand-held device used for sensorscanning, data analysis, and recording data.The medical tricorder is used by doctors to help diagnosediseases and collect bodily information about a patient.The word "tricorder" is "tri-" and "recorder", referring to thedevices three scanning functions: GEO (geological), MET(meteorological), and BIO (biological).Source - Wikipedia
    43. 43. A challenge to turn science fiction into reality
    44. 44. Long timeline to enable development of real prototypes
    45. 45. Large % from submitting ideas that are voted on by community + Quirky
    46. 46. Partners ensure distribution which provides more incentives to
    47. 47. Crowdstorming Shaun Abrahamson November 13, 2012 @shaunabe

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