What is Change Play Business? What happens 8 months later?

2. A bit about us…
THE
C4CC
THINKING
Centre for
HOTEL®
Creative Collaboration
An innovative project focused on A collaborative space where people from
designing Thinking Experiences, many different backgrounds - universities,
with headquarters inside LinkedIn, large corporates, SMEs, freelancers - can
and a world wide community of work together on new things in the belief
400 members and co-creators.
that real innovation happens at the edge
and in the gaps between disciplines.
thethinkinghotel.com
creativecollaboration.org.uk/

3. An Insightful Challenge…
In 2010 we had two
unthinkable insights:
1. The world is going mad.
2. Too many business may be already
obsolete ... most jobs depend on
those companies.
THE
THINKING
HOTEL®
Join us to co-design cool thinking experiences.

4. The world is going mad…
“
…customers control the company, jobs are avenues of #
self-expression, the barriers to competition are out of control,
advertising drives customers away, stability is fantasy, imagination
beats knowledge, and empathy trounces logic…
”
The question is… whether you can change your business fast
enough to take full advantage of it.
Marty Neumeier, The Designful Company
THE
THINKING
HOTEL®
Join us to co-design cool thinking experiences.

5. Too many businesses may
be already obsolete…
Time to use our imagination and start mix
what exists in new ways.
These new ways of combining totally
disconnected ideas and assets, are often
called intersectional innovation.
PS: There is nothing wrong with start-ups, we love
them... it just feels much better to get there by using
what we already have, in new ways.
THE
THINKING
HOTEL®
Join us to co-design cool thinking experiences.

7. That’s Change Play Business™
…a new and synergistic way of working.
Designed as a game, a new process
rooted in intersectional innovation
principles, combines techniques of
structured play with strategic thinking and
radical collaboration.
The goal is to ignite and energize a
transformational journey of co-creation and
collaborative leadership.
THE
THINKING
HOTEL®
Join us to co-design cool thinking experiences.

8. Changing the rules!
❏
It´s illegal to compete - we recommend
you replace this idea with collaboration
(For help: call the Room Service!)
❏
Failure is FUNTASTIC! If we fail, we
have 2 minutes to find what we have
discovered instead of achieving what we
expected. (For help: ask other players)
❏
We never...ever...ever work against
anything or anyone. Instead we work
with others! (You will be at great risk if a
spy spots you thinking that way!)
❏
Some words are banned from our
vocabulary: but, either/or, impossible,
afraid of, bad, wrong, instead, we reward
players who use words like and, wow,
try it, why not, what if, we can.
❏
There is no End...We really believe this is
the And and hope you you will Check-
Out with Andless energy!

9. Who plays…?
Purple Players:
Inject imagination
Into process
Blue Players:
25%
Bring reality to the game
46%
Green Players:
Bring a different level
of challenge to the
game
29%
WARNING:
This game will address challenges unique to new business thinking including innovation and
exploitation of IP. It may affect the ability to question and approach your market, your management
processes and business strategies. We do not recommend this game to businesses and people that
have an allergy to change, to collaboration or to co-creation.

10. Why play?
61%
Unlock creativity and find new ways of thinking
59.3%
Find new business models and value creation for our organisation
27.1%
Find new partners and new projects for my company
18.6%
Re-assess talents, assets, competencies in my team/organisation
THE
THINKING
HOTEL®
Join us to co-design cool thinking experiences.

11. Why play?
New priorities: Are these included in your top 5 priority list?
Remove silos
Assess / Rethink business & Increase the sense of"
revenue models
fun & purpose
Revalue business with"
fresh lenses
Be creative
Shift from competitive into
collaborative culture
Promote curiosity, spontaneity &
‘cluelessness’ into our culture process &
approaches

12. CHANGE PLAY BUSINESS JOURNEY BEGINS…
FROM THE MOON AND INTO THE FUTURE…
People look at the future with different lenses:
Some think about how to use it,
Others think about how to benefit from them…
Some don’t like to think about the future at all,
And others love to anticipate it…
We take Change Players to the moon and
invite them to tell us what they imagine will happen.
Not because they already know,
but because we allow players to imagine,
And then work backwards...

13. PLEASURE!
AMBITION!
OPTIMISM!
IMAGINATION!
INFORMED VIEWS!
Insights about the future in a collective task in gathering the shared
“knowns and unknowns and knowns” about the Future!

14. On the “Moon” we heard John Boult’s vision to open our minds, and challenge
our ways of thinking about the world and the Future.

15. Day 2: Good morning dear Player!

16. Now, time to describe your business in facts, figures and key words…

17. Meet the team!

18. STEP 1: CHECK MATCH
Explore random connections, fun, trial and
idea generation…to mix the purple, green
and blue businesses from each team.
The first challenge is quantity: generate as
many ideas as possible, as crazy as possible!

19. Results before mid-day:
12 tables…
300 intersectional new ideas…
In less than 2 hours!

20. Time to get the ROI…Returns on Ideas!
Returns are paid in time-money to teams,
who will use it to buy tools, experts and
access master classes.

21. Team and idea assessment
Players can: abandon the team, stay and continue ideation or select on
idea and move forward

22. STEP 2: CHECK OUTSIDE
Ideas can´t flourish in isolation, they need a committed
team and the right context. Check-Outside is for
teams to find the context: mapping stakeholders, find
new trends and context, the new knowledge and
experts, meet other players who can help develop the
context for a new concept.

23. And all teams could use the Market Wall Street
to recruit talent and assets.

24. NETWORKING

25. Tango with designers, John Boult
Co-creation, Zoe Fitzgerald
Designing business models that rock!
Nick de Mey
“excellent! I learned how to connect “really useful and an excellent session! A new
business, brand, experience and service with way of using the most important resources in “great discovery about new business models
innovation.”
my organization: peopleand creativity”
with great applications in my organisation"
—Anonymous comment
—Anonymous comment
—Anonymous comment

26. Cooking ideas, CooperativaCreativa
Susana Branco and Maria A. Coutinho
“great game of creativity, really well organized. Able to
apply the tools and processes into my own business”
—Anonymous comment

27. STEP 3: CHECK UP
From ideas to business models!

28. Powerful tools, such as trends and
scenarios

29. But a lot more happened during the day…
75%
said they learned new ways of thinking, and actively shared new knowledge
relevant for their innovation and/or business challenges.
15%
said the game changed the way they think
89%
had fun
68%
said this process helped them discover new organisational models
54%
feel they achieved the goal to establish the basis for new partnerships.
Data collected through feedback forms at the end of the day.
Further research is being conducted to gather insights and measure its impact, post-event.
Figures based on 60% of the players, who gave their feedback.
Check out CPB videos to feel the energy!
http://changeplaybusiness.com/news/change-play-business-lisbon

30. 8 MONTHS
LATER…

31. What were your expectations when you decided to play/be involved?
I was just very curious and had not define expectations...
This game have not met original expectations, which were:
Change Play Business met my original expectations, which were:
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Expectations met Unmet expectations Just Curious
• Find out a different process of • To start analyzing and • This was the case
generation of ideas defining a real business • But was very enthusiastic
• Challenge my creativity plan about the idea
• Learn new Innovation approaches, • Be aproached by • Change play business is is
meet new people, have fun inovating methods an innovative process to
• To be inspired by talented people. • Find something completly achieve netowrking
(that was the case!) different in design • And i follow my intuition
• Fun, team work, creativity and thinking
results!
• See that we can work if we think out
of the box and not mimit our ideas

32. Did you feel you learned something new?
Nothing that I am aware
Something else
A way of working
A way of thinking
A way of doing
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
If yes, what?
• Different ways of thinking the product strategy and business plan
• (re)learned how to fly( think about bussines througt diferent methods)
• This was the first time I've attended an innovation workshop with different people from my
company, with different backgrounds and areas of expertise.
• A diferent way of team work
• A new way to develop an idea working wihin a group
• I enjoy the Master Classes a lot, speacially the business model construction approach brought
by Nick
• The format of the game got everybody positively involved from the first minute.
• Not limit ideas, even if they seem strange

33. Did you find a way to apply this new 'something' in your
organisation/job?
Yes
No
If yes, what?
• Developed new status meetings where the focus is on learnings, achievements and goals
• Viewing issues/questions/problems from diferente aproaches
• CPB presents a nice way of ideas generation that always can be applied to my organisation,
once we want to incubate innovative projects.
• In a process of implementing and measure impact
• We started to look at more tangible tools.
• Always try to bring new ideas/perspectives to the work group and really listen first without
exclude them

34. Time to get your critical thoughts! Now the really tricky question…please say
the truth and nothing but the truth:
14
13
12
11
10
9
8
7
No
6
Yes
5
4
3
2
1
0
Would you like to play again?
Would you recommend Change Play In your view, would your organization
Business to others?
benefit from playing a Change Play
Business?

35. A"er
CPB
–
did
you
meet
another
player/s?
if
yes,
for
what
reason:
17%
The
pleasure
of
mee3ng
for
personal/social
33%
reasons.
For
business
reasons.
YES!
We
met
to
follow
up
ideas
or
new
projects.
17%
Well…
to
network,
as
we
never
know.
It
was
to
help
me/my
project.
We
met
to
collaborate.
0%
0%
THE
33%
THINKING
HOTEL®
Join us to co-design cool thinking experiences.

36. ChangePlayBusiness.com