p5

1. Proposal
1
Working Title:
What is it called? WeeklyWalk
Product’s Purpose:
It’s for news about what’s happening with things including fashion and what the people involved
are doing. Also it has events and well as items are shown from brands and people. It will have
information about people in music and hip hop but not about the music but about the links they
have with clothing and fashion.
Genre:
It will be a fashion based but will have parts from music and hip hop.
Content
The magazine will show the newest collections as well as news about what the designers and
performers are doing. It will be mainly picture based for the content but will have small amounts of
text around it explaining the image and what it means as well as what is going on. It will be a brief
description on it as the text doesn’t take anything from the image. The text will be a short
paragraph about the person(s) in it and explaining why it was done.
Audience:
It will be aimed at people who wear and have an interest in higher end exclusive fashion. Most of
the people that that fits is a younger person male and female. Due to it being higher end the
person will most likely have money to spend on it or could have a career in it.
Legal & Ethical Considerations:
The magazine would not have any type of offensive content such as images that some ethnic or
religious groups. Any type of age group will be able to access the content as there will be nothing
that would be considered R rated.
It will not be liable to any copyright infringement as all images will be my own or will be royalty free.
Also, the design and layout will be fully original so that will not be a problem.