Presentation with highlighted changes

2. Purpose
 Entertain and intrigue the consumers
 To be based around north London, as
well as engaging in the vibrant music
scene.
 The purpose is developing local
artists and letting people know about
it,
 This magazine will be of the genre of
pop
 Genre of pop is at its peak

3. Form
 monthly magazine.
 An A4 sized magazine.
 Between 70-100 pages.
 The paper used will be recycling paper.

4. Genre
 The genre will be pop music.
 It is a very well known and influential style of music.
 Aimed at a large market audience.

5. Content
 The USP, will include articles which will be: interviews
and Q/As with upcoming artists, interactive mechanics,
facts and others.
 It will let the consumer interact with upcoming artists as
well as the magazine.

6. Resources
 Camera- to take photographs of the artists
 Photoshop- to crop and make the photographs better
 computer or laptop- this is for the Photoshop
 printer- to print out the pages for the magazine
 tripod- to help the camera stay stable when taking
photographs

7. Personnel
 Photographer- to take photos of the artists and other images
we need
 photo editor- to edit the photos using Photoshop
 proofreaders- to make sure that the articles written are
grammatically correct
 marketer- research the market, including essentials about
competitors and our possible consumers
 journalist- to write down and create the articles or stories for
the magazine

8. Distribution methods
 Primary method of distributing the magazines will be
paperback. it will be sold in shops around North
London
 Pricing will be £3.99.
 Secondary method will be online subscriptions, £3.99
however for £4.99, they can get more only online.

9. Marketing method
 Publicity.
 Advertisements.
 Promotions.

10. Sample materials
The title of the magazine will be called Pop-
ular music,
 Font Styles:
 the masthead will use the font of Kelvinized
 The font used for the headlines is going to
be ChunkFive Ex
 The font that is going to be used for both
body-copies and coverlines are going to be
Fragment Core.

11. Article ideas
 Interviews
 Q/As
 Interactive Mechanics

12. Primary target audience
Primary target audience will be of young
female teenagers aged 12-17 of any race
or ethnicity, coming from a low-medium
income.

13. Secondary target audience
Secondary target audience will be of young
female adults from the ages of 18-27 form
any ethnicity or race

14. Tertiary target audience
Tertiary target audience will be of young
male adults aged between 15-23 with any
form of race or ethnicity, from a low-
medium income

15. Designs for front cover and
double page

16. Mood board

17. Competitors
 ‘We love pop', the front cover it shows
that it is kept the same as the different
front covers of the issues are similar in
the way it is presented.
 The body-copies and coverless, are
also similar, which is good for the
competitors as they keep it simple.
 'top of the pops’ - The color scheme also
gives it a USP.
 'pop weekly' the magazine looks quite
bland.