2. Who are your target Audience?
• In our pitch we decided that our target audience for this
film would be 18-25 year olds. This is because they have
the most disposable income (as they are students) and
typically watch zombie films. The protagonists are of a
similar age, so it will be easier for the audience to relate to
the film. Due to the fact our audience are students, they
will most likely view the film as it will be released during
April Holidays/ Easter Holidays.
• We also looked at the age rating for zombie films such as
Zombieland and 28 Days Later. The age certificate for
Zombieland is 15 and 28 Days is 18. This seems to follow for
other zombie films so we decided to stay within this age
bracket.

3. • We conducted a questionnaire and asked
what age the protagonist should be.
• These are the answers we received. As a
group we decided that the target audience
should be able to relate to the protagonists. A
similar film in terms of being a zombie film
and a parody; Zombieland had a target
audience of 15+. We found that people of 15-
25 were more intune with the zombie culture
of today.

4. • We asked our peers that are a part of zombie culture and watch
zombie films and found out their likes. We used this information to
create our title sequence and included some of this imagery; for
example...