Looking at ways of determining our target audience for our film as well as summarising the BBFC and our film rating based on its guidelines.

1. Who would be your audience
for your media product?
By Taran Saini & Taha Khan

2. Our media product
For our media product, we decided to make a
film which followed codes and conventions of
the thriller genre. Within the thriller genre we
decided to follow the themes of a crime thriller
because most of the textual analyses we did for
research were on crime thrillers, so by making a
crime thriller we could used similar techniques
from the films we textually analysed.

3. Who our target audience should be
Our film shared similar traits to the films we had
textually analysed, we decided to do so research
into those films to see what type of people like
them and we found that crime thrillers are most
commonly popular with males then females and
we found that it is also popular with people
between the ages of 15-22. From our research
we decided that this should be our target
audience however we wanted more information
through research about whether or not we
should go with this audience type.

4. BBFC
The BBFC is the rating system applied to all films.
• U - ‘Universal’ films can be viewed by all
audiences.
• PG - ‘Parental Guidance’ means films that are
suitable for general viewing but some scenes
might upset younger viewers.
• 12A/12 - Anyone 12 or over can view the film.
12A means younger viewers under 12 may watch
the film if they are accompanied by an adult.

5. BBFC (continued)
• 15 - Films for people aged 15 and over. They frequently
contain strong violence, strong language, portrayals of sexual
activity, verbal references to sex, sexual nudity, brief scenes
of sexual violence or verbal references to sexual violence,
discriminatory language and behaviour or drug taking.
• 18 - Films for 18 and over, usually containing very strong
violence, frequent strong language and/or very strong
language, strong portrayals of sexual activity or sexual
violence, strong horror, strong blood and gore. real sex (in
some circumstances) or discriminatory language and
behaviour.
05/07/13

6. Audience research
• We decided to do more research within our school
so we produced a questionnaire and got 100
participants, from our year (16-18 yr olds), from
years below (11-15 yr olds) and the teaching staff
(21-50 yr olds) to complete our survey.
• Our results showed us that the male population
would prefer to see our film more than the female
population and the age range in terms of the
people who wanted to see our media product was
12-21 years old.

7. Conclusion
• After reading about the BBFC and their rating system,
we decided that our film follows themes of a 12 rated
film so this goes against our view that the film should
be a 15-18 rated film, but our film doesn’t meet the
requirements of a 15 certificate film so we had to
change our audience age ranged to 12-22 years old.
• After completing our research we decided that our
audience would be between the ages of 12-22 and
would most commonly be male rather then female.