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Who would be the audience
for our media product?
Film Certificates
Different films are allocated specific film certificates, depending on the
content that the film contains and whether it is suitable for certain age
groups or not. The British Board of Film Classification (BBFC) are the
company who award the ratings on each film, which is submitted to the
cinema
The 12A/12
The 12A rating means that
children aged 12 are allowed to
view the film when accompanied
by an adult. The content expected
to be in a 12A rated film would
be moderate violence,
swearing etc
15
The 15 rating means that the film can only
be viewed by 15 year olds and older. The
content expected in a 15 rated film would
be strong violence, strong language as
well as sexual and drug references.
18
The 18 rating means that the audience has a free choice
of entertainment. The content of this type of rated film
would include strong acts of violence, sexual, drug to the
extent it breaches the criminal law.
12/12A
The 12a rating means that children aged 12 can
view the film if accompanied by an adult. The
content expected in this type of rated film would
be moderate violence and use of language and
mild nudity.
Films with similar target
audiences
We Need To Talk About Kevin (2011) covers a
similar storyline to what we have used in our
opening sequence. This film had an age rating of
15 mainly because it contains strong violence and
language. Another film similar to our opening
sequence is, Elephant (2003) which is aimed at
the same target audience, we want to employ
16-25 year olds. The plot is about teenage school
children similar to We Need To Talk About Kevin,
therefore it coincides with our opening Sequence.
Interests of our target
audience
Big uses of social Media
Currently in some form of education ie; A-Levels,
GCSE, Degree
Engage with thriller-based films
Large interest in Music
Evaluation
This task has allowed me to identify the different ways, I
have looked at how I have attracted my audience
successfully. I have also learnt how important aiming for a
particular target audience is to your film as it can affect your
film/opening sequence entirely.

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Understanding Film Certificates and Target Audiences

  • 1. Who would be the audience for our media product?
  • 2. Film Certificates Different films are allocated specific film certificates, depending on the content that the film contains and whether it is suitable for certain age groups or not. The British Board of Film Classification (BBFC) are the company who award the ratings on each film, which is submitted to the cinema The 12A/12 The 12A rating means that children aged 12 are allowed to view the film when accompanied by an adult. The content expected to be in a 12A rated film would be moderate violence, swearing etc 15 The 15 rating means that the film can only be viewed by 15 year olds and older. The content expected in a 15 rated film would be strong violence, strong language as well as sexual and drug references. 18 The 18 rating means that the audience has a free choice of entertainment. The content of this type of rated film would include strong acts of violence, sexual, drug to the extent it breaches the criminal law. 12/12A The 12a rating means that children aged 12 can view the film if accompanied by an adult. The content expected in this type of rated film would be moderate violence and use of language and mild nudity.
  • 3. Films with similar target audiences We Need To Talk About Kevin (2011) covers a similar storyline to what we have used in our opening sequence. This film had an age rating of 15 mainly because it contains strong violence and language. Another film similar to our opening sequence is, Elephant (2003) which is aimed at the same target audience, we want to employ 16-25 year olds. The plot is about teenage school children similar to We Need To Talk About Kevin, therefore it coincides with our opening Sequence.
  • 4. Interests of our target audience Big uses of social Media Currently in some form of education ie; A-Levels, GCSE, Degree Engage with thriller-based films Large interest in Music
  • 5. Evaluation This task has allowed me to identify the different ways, I have looked at how I have attracted my audience successfully. I have also learnt how important aiming for a particular target audience is to your film as it can affect your film/opening sequence entirely.