The document summarizes the results of a focus group questionnaire for a film trailer. 6 respondents completed the questionnaire after viewing the trailer. The majority were male, aged 16-18. Half preferred the horror genre. Most had seen films like Psycho and Split. All said they would watch the film in cinemas. Respondents correctly understood the psychological thriller storyline about a boy tormented by bullies who is helped by an imaginary friend. Key scenes included interactions with a psychologist and dead bodies. Most felt the trailer warranted a 15 age rating. Suggested improvements included adding more suspense and layered sound effects.

1. FOCUS GROUP
QUESTIONNAIRE RESULTS
6 respondents viewed our
film trailer and then
completed a questionnaire
relating to our trailer
Deluded.

2. 1. WHAT IS YOUR GENDER?
56%
44%
Gender
Male
Female
It is evident that the majority of
respondents were male in which relates
to our target audience being mainly
male due to being able to relate to the
main character Morgan. Therefore, we
believed that a predominantly male
focus group would give us a clearer
understanding of what are target
audience thinks of the trailer.

3. 2.HOW OLD ARE YOU?
Age
16-18 19-23 24+
83% of respondents were between the ages of
16-18 in which reflects our youthful audience
ranging between 16-25 years old. In addition,
17% were between the ages of 19-23 and no
respondents were 24 or above.

4. 3.WHAT IS YOUR PREFERRED
GENRE?
0 1 2 3 4
Comedy
Action
Thriller
Horror
Psychological
Thriller
Other
Preferred Genre
Column1
From our results, it is apparent that
half of respondents stated that half
prefer the genre of horror. In addition,
no respondents stated that their
preferred genre was psychological
thrillers in which is the genre of out
film trailer, although it could be
suggested that this due to the genre
having a generally more niche
audience than the genre of horror or
action.

5. 4.HAVE YOU WATCHED ANY OF THE
FOLLOWING FILMS?
0
0.5
1
1.5
2
2.5
3
3.5
Seven Altered
Minds
Psycho Insomnia Split Donnie
Darko
Responses
Responses
It is apparent that half of
respondents have watched the
films Pyscho and Split in which
both have the same genre as our
film trailer. Additionally, the next
highest film was seven which had a
total of two respondents.
Furthermore, none of out
respondents had watched Donnie
Darko or Altered Minds.

6. 5.DO YOU OFTEN WATCH THE FILM
TRAILER BEFORE SEEING THE FILM
Yes No
83% of respondents stated that they watch a
film trailer before viewing the film and only
17% stating they did not view a trailer
beforehand. Therefore it is evident that film
trailers are often used to attract the
audience to view the film as well as give
them a clearer understanding of the
narrative than from a film poster or
magazine.

7. 6. WHAT GENRE DO YOU THINK THE
TRAILER IS AND WHY?
0
0.5
1
1.5
2
2.5
3
3.5
Responses
Responses
50% of respondents believed the trailer was a
psychological thriller in which is correct. On the
other hand 1 respondent believed it was a
thriller as well as another being unsure and the
last respondent stating it was a horror. This
could potentially be due to the imaginary friend
reflecting a scary character therefore could
represent horror. In addition, the pursuit which
leads to the murder of two characters could
suggest to the audience the film genre is a
thriller.
In addition, one respondent stated it was a
psychological thriller due to the narrative
revealing a ‘battle constantly in his head,’
therefore reflecting the mental health issues in
which the main character experiences.
Furthermore, one respondent stated it was a
thriller due to the trailer ‘playing on the mind.’
This comment could also reflect the genre of a

8. 7.WOULD YOU WATCH THIS IN A
CINEMA AND WHY?
Yes No
100% of respondents stated they would view the film
in the cinema in addition to an individual stating that
the trailer looks ‘interesting’ therefore it is evident
that our trailer informed and entertained the audience
during our feedback group.

9. 8.WHAT DO YOU THINK THE STORYLINE
REPRESENTS?
From our results, it is evident that all respondents understood the
storyline to our trailer. An individual stated, ‘a boy is tormented by
his peers who is then assisted by an entity to help take the revenge
on those that did him wrong.’ This response clearly represents the
main character of Morgan and his imaginary friend throughout the
trailer. In addition, another comment stated, ‘how a person is driven
to the extreme; to try and escape the situation through any means
possible.’ This also reflects the storyline due to Morgan killing two
characters in which have bullied him and due to the pressure from his
imaginary friend caused by his mental health issues, he feels that’s
how he can escape his imaginary friend.

10. 9.WHAT ARE THE 5 KEY IMAGES
THAT STAND OUT TO YOU WITHIN
THE TRAILER?
To reveal respondents most key scenes,
the word cloud on the left reveals that
the most significant scene is the
psychologist scene in which reveals
Morgan having therapy therefore,
explaining to the audience the
relationship between Morgan and his
imaginary friend. In addition, other key
scenes include the dead bodies as well
as the bullying scene located at the
beginning of the trailer.

11. 10. WHAT AGE RATING WOULD YOU
GIVE THIS TRAILER?
Age Rating
U PG 12A 12 15 18
83% of respondents believed the trailer was a
15 certificate in which is the correct
certificate we had chosen. One respondent
believed it was a 12A. This could be due to
the trailer not revealing any violent acts such
as not showing the murder of the two female
characters.

12. 11. WHAT IMPROVEMENTS WOULD
YOU SUGGEST?
4 out of the 6 respondents believe that there were no immediate
changes they believed could be changed. Although, one respondent
suggested that we could make a ‘dramatic movement within the
trailer, more of a jump scare.’ This could suggest the individual
believes that the trailer needs to generate more suspense to
encourage the audience to view the trailer. In addition, from our
responses an individual stated that we could ‘add more to the sound
effects- layer sounds together.’ This could improve the audiences
attention to the trailer as well as suspense and mystery.