1. STACIE L. YOUNG
11611 GLEN ARBOR TERRACE
Kansas City, Missouri 64114
816-274-5348 (w) Syoung2@hallmark.com
816-679-5368 (c)
A goal oriented employee of Hallmark Cards, Inc who has over 18 years of experience in Sales, Buying, Catalog Development, Training,
and Sample Management.
AREAS OF EXPERTISE
 Sales
 SuccessfulProject Management
 Detail Oriented
 Analytical Thinker
 Organized
 Trainer
 Decision Maker
 Problem Solver
 Strategic Thinker
 Flexible
 Strong Communication
Skills
 Team Leadership
 Inventory Management
 Retail Experience
PROFESSIONAL EXPERIENCE
Hallmark Cards, Inc. June 1995 – Present
Sr. Marcom Coordinator July 1, 2014-Present
 Coordinate all facets of the catalog development process in order to create effective selling tools for U.S. and
Canada.
 Responsible for developing the integration of Canada into the catalog process.
 Create the supporting product selling profiles and order pages.
 Manage the Platform Order Pages for the Mass Channel.
 Create and communicate the Sample Plan to appropriate business partners.
Retail Sample Administrator January 2004 – Present
 Responsible for managing 3D samples, including Keepsakes for both Gold Crown and Mass Channels.
 Establish and utilize sample management tools to track,archive, label, and distribute samples to catalog,
merchandising, and internal business partners.
 Manage and Coordinate requests for samples from all areas of the company.
 Plan sample status update meetings with business partners.
 Tracking of all samples.
 Acquire and manage on-call resources for gift show preparation.
 Manage Archive Sample Library.
Marcom Trainer August 2002 – January 2004
 Held initial and on-going training of Marcom Coordinators and Sample Administrator.
 Led Coordinators and assigned projects to develop/update new processes to improve selling tools in appropriate
formats.
 Developed team communications that aided the coordinators in time management.
 Coached and counseled sample coordinators as needed.
 Reviewed, updated, and maintained Marcom Training Binder.

2. Stacie L. Young 816-274-5348 (w)
Marcom Coordinator September 2000 – July 2002
 Developed Communications Strategy for assigned SBU Programs.
 Coordinated and Developed all elements needed to deliver communication tools to support the Sales Force (all
channels) and retailers.
 Maintained communications linkages with all business partners to include but not limited to Channel Marketing,
OME, CSC, Merchandising, Logistics, SUB and Catalog Design.
 Maintained channel Knowledge for all channels of distribution
Assistant Buyer / Sales Coordinator – Specialty Retail Group April 1998 – September 2000
 Responsible for Implementing and executing all Hallmark Business (70% of total store) for Corporate owned stores
(250+), working directly with the senior buyers.
 Managed and implemented all product tests in corporate owned stores,working with market planner on performance
monitoring and future recommendations.
 Developed floor plans for everyday and seasonal assortments to maximize each business and produce the best
adjacencies for new stores, remodels and acquisitions.
 Communicated Drive Period manual execution guidelines and information to implement Hallmark programs.
Ambassador Team Representative June 1995 – March 1998
 Strategically maximized retail sales in a $6 million retail sales objective compromised of East Coast Independent
Retailers.
 Effectively Communicated and executed Drive Period Marketing programs to retailers.
 Developed business plans for retailers by recognizing and communicating market development plans to include store
remodels, revisions, and expansions.
 Worked with OMS to determine the needs for market development opportunities.
 Exceed 1995 and 1997 sales objectives