1. WWaasshhiinnggttoonn MMaakkoonnii
19 Bergenbos Estate, Oberon Avenue, Faerie Glen, 0081. Mobile: 0789744225 
Washington.makoni@gmail.com
Regional Marketing & Business Development Manager
 Regionally award-winning marcom professional with 14 years of experience leading corporate marketing, communications
and business development for multimillion-dollar companies across diverse industries.
 Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualise and
orchestrate marketing campaigns that effectively reinforce and build brand images.
 Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high
marketing campaign response rates and execute successful product launches.
Skills
 Marketing Strategies & Campaigns
 Corporate Communications
 Creative Team Leadership
 Product Positioning & Branding
 Web & Print Content Development
 Focus Group & Market Research
 Business Development
 Sales Collateral & Support
 Public & Media Relations
 Strategic Planning Facilitation
Recent Awards
Award of Excellence for Outstanding Market Research (Chingaira “Road Warrior” campaign), 2005
Gold Award for Outstanding Advertising (Chingaira “Open Road” direct mail campaign), 2008
Award of Excellence for Outstanding Business Development (Chingaira “Deal Sealing” campaign), 2010
Action Award for Outstanding Market Research and Strategic Planning (Chingaira “Enter New Markets” campaign),
2013
Professional Experience
CHINGAIRA GROUP, ZIMBABWE – Multimillion-dollar company selling scientific, research, educational, medical and mining
equipment, consumables, chemicals and reagents.
Regional Marketing & Business Development Manager, 4/2004 to Present
Manage corporate marketing, communications and business development functions, overseeing a $2.3M budget and 8-
member team. Direct brand management, PR, quantitative & qualitative market research, media relations, strategic planning,
corporate positioning, product launches, advertising, generating market deals, sales collateral and tradeshow marketing.
Selected Accomplishments:
 Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns that propelled
sales from $3.2M (2005) to a projected $9.5M by 2010 year-end.
 Drive annual strategic planning processes and provide strategic marketing and business consulting points.
 Evaluate and negotiate local country partnerships to enter partnerships eg sales agent, distributor or joint venture
agreements.
 Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with
engineering team and created campaigns generating $3.6M in annual sales.
 Support the development and execution of geographic growth plans.
 Support and provide strategic marketing guidance to Annual Operating Plan (AOP).
 Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and
adding an effective sales tool for field reps.
 Develop and go to market plans for verticals of focus eg Power, MMM collaborating close with country business leaders as
well as experts/ leaders in line of business and global teams.
 Develop go to market plans for solution offerings eg by target geographies.
 Drive continual Voice of Customer (VOC) activities to validate market understanding and anticipate customer needs for
new solutions to drive growth in target countries.

2.  Washington Makoni Cell: 078 974 4225 page 2
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 Coordinate and deliver all key market and financial analysis requirements for countries/ regions
(competition trends, technologies, economics) leading to clear insights and strategic recommendations.
 Wrote catalogues, course guides and training brochures that enhanced the sales reps’ understanding of
complex product features and helped them sell more effectively.
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet
market needs ahead of the curve.
 Support M & A process by conducting research, due diligence as required for emerging geographies.
 Provide input to reports for senior HIS & ACS leadership in order to show progress against established
targets.
 Collaborate with a variety of functional and business resources across strategic geographies and global
organisations.
 Produce media kits that demonstrate key marketing analytics and demographics for use in sales
presentations. Efforts are credited as instrumental in closing numerous high-level deals.
 Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 15% under-budget (without compromising business growth goals).
 Coordinate and deliver stakeholder business communication across sub Saharan Africa.
 Achieve sales goals including sales revenue and margin, lead, manage and develop a high performance
sales team.
 Work with Oracle’s Channel sales team to identify, recruit and engage resellers and other partners to
develop and grow a sustainable oracle systems business with our partners.
 Have a very strong background in communication capacity building and technical support at national,
regional and global levels.
 I am an accomplished advocacy and communication practitioner with over ten years of demonstrated
experience at operational and strategic level for national, regional and global campaigns and interventions.
 Can spearhead feedback and complaints mechanisms, partnerships and networking building and
participatory communication.
 Developed business plan after conducting desk top and small sample research of consumer behaviors and
attitudes. Procured raw materials and finished products. Developed product, brand and retail strategy
leading and directing product design, development, manufacturing and marketing. Briefed and managed the
completion of the new website. Planned and managed the launch of new product lines.
 Trained, developed and managed my marketing team. Appointed and managed operational management
team. Managed, communicated and rewarded performance on measured targets based on strategies,
culture, design and sales.
 Operational cost management and importing cost effectiveness. Managed material planning, procurement,
cost management, material resource planning and quality control. Created and implemented improved cost
and expense reporting methodologies to facilitate on-going cost management.
 Travelled around the continent, Europe and Asia to source cheaper manufacturers. Developed and managed
operational business model. Planned and managed the budget and overdraft.
 Strategic Networks: Developed a business and social network to contacts amongst senior leaders in public,
private and social sectors. Retail management and leadership successes. Innovated, developed and opened
two more branches in the country.
 Develops and execute a territory plan to maximize revenue. Participates in Strategic and tactical planning
for the division. Overall responsibility for the region’s sales, third party alliances and customer satisfaction.
 Develop strong strategic qualitative and quantitative marketing research/ relationships with vital partners
like PR companies, Advertising agencies, Marketing Tool Suppliers, International Brand Partners.
 Oversee the roll-out of company functions i.e annual award evenings / company updates / national
conferences.
 Ensure that all national franchise offices are aligned with the company brand requirements.

3. WWaasshhiinnggttoonn MMaakkoonnii Page 3  Phone: 078 9744225
Technology
Software: QuarkXPress, Photoshop, Image Ready, MS Project, Crystal Reports, MS Office
(Word, Access, Excel, PowerPoint)
Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe,
Search Optimisation, Web Server Administration, Content Management Systems
Education
DRURY UNIVERISTY (U.K), FACULTY OF BUSINESS MANAGEMENT
Bachelors of Business Studies, 5/2002
 Major: Marketing
 Graduated with Upper Second Class Division
UNIVERISTY OF SOUTH AFRICA (S.A), Faculty of Law
. Studying towards my Law degree (LLB)
Available Immediately  Available for Relocation