1. CONTINUED …
SALLY TAREK SELIM
+2 01024632222/ Sally.tarekselim@gmail.com/ Greens Compound building no.102, 6
th
of October,
CAREER OBJECTIVES
Pursue a challenging and developing Marketing career, in a dynamic and competitive business environment employing
multi-tasking, leadership, planning and execution, ownership, and initiative taking competencies to grow the business
COMPETENCIES
Research, Strategic Planning, Branding, Consumer & market analysis, Copy Development, Packaging,
Direct Marketing, national & In store promotions, Budgeting.
PROFESSIONAL EXPERIENCE
ASSISTANT TRADE MARKETING MANAGER FEB 2016 TILL PRESENT
EDITA FOOD INDUSTRIES
 Coordinates & arranges Sales & Marketing communications ensuring full alignment between both
departments. Ensure Sales Managers acknowledgment of trade marketing activities that reflect the marketing
brand strategy by establishing regular Communication & discussions with sales managers to get their alignment
and support.
 Coordinates & arranges any financial requirements related to trade activities between sales & finance teams.
 Supports in developing, communicating, presenting & implementing all trade related activities’ plans from
loyalty programs, pricing, POSM & all in store activities (monthly & yearly plans) for all trade channels to meet
brands’ objectives.
 Conducts regular market visits as per each period plan to evaluate the trade activities in terms of execution,
market feedback & competitors activities.
 Regular reports & information to be sent to all the concerned parties to ensure all are aware with the market
updates.
 Collating and analysing data from system reports, research and channels’ sales in order to provide
recommendations and solutions to further enhance trade activities’ performance.
 Regular follow up & tracking reports & communication with the sales team as per each period objectives &
plans.
 Responsible on getting the feedback from sales team in case they face any issues or have any suggestions to
improve the trade performance & thus support achieving the required targets.
 Contribute in identifying the opportunities for continuous improvement of systems, processes and practices
taking into account ‘international best practice’.
MARKETING AND SALES EXECUTIVE PART TIME JULY 2012 TILL OCTOBER 2014
KIDVILLE NURSERY-PALM HILLS
 Handling corporate deals
 Kids events
 Digital marketing
 Activation

2. ASSISTANT BRAND MANAGER JULY 2011 TILL JULY 2012
UNILEVER MASHREQ- HOME & SKIN CARE
 Monitoring demand and planning for both categories.
 Update annual promotion sheet for all brands on system.
 Following up on packaging materials quantities to guarantee continuous stocks.
 Following up on the target and achievement across all the seven countries of mashreq.
BRAND ASSISTANT AL OSRA SUGAR 2008 – 2010
SAVOLA FOODS- EGYPT SUGAR DIVISION
 Planning Brand strategy to segment the fragmented sugar retail market.
 Planning, Leading and executing yearly ATL and BTL brand tactics calendars for TV, Radio, POSM, Outdoors, and
media planning.
 Managing brand research activities and generating high quality periodic brand KPIs reports for both market
and consumers, in addition to PR function.
 Handling brand and department budget and expenses assuring budgetary adherence for recommending
corrective actions accordingly.
 Effectively adding value to business profitability through NPDs and packaging innovation initiatives.
EDUCATION
Spring 2008: Bachelor degree (Excellent with second Honour) International academy for media and science,
Major: Marketing & advertising
Total GPA: 3.6
ADDITIONAL SKILLS
COMPUTER SKILLS
Proficiency in Microsoft Office Tools: MS Word,
MS Excel, MS PowerPoint.
LANGUAGE SKILLS
Fluent in Arabic and English, spoken and written
PERSONAL DATA
Date of Birth: Dec 12th
, 1987
Place of Birth: Cairo
Nationality: Egyptian
Marital Status: Married
REFERENCES FURNISHED UPON REQUEST.