- Derrik Sovak has over 8 years of experience in analytical and statistical roles analyzing POS and syndicated data to measure metrics that drive performance and provide strategic recommendations. - He has a strong track record of providing analytical support and insights to business groups to help interpret results and trends and make informed decisions. - Sovak has experience managing projects and processes for multiple Fortune 500 clients within categories to analyze data and provide insights to grow market share.

1. DERRIK SOVAK
2308 WELLS WOOD CURVE
BLOOMINGTON, MN 55431
H: 952 303 4204
M: 612 385 3113
SUMMARY
 Over eight years of Analytical and Statistical experience using POS and syndicated data sources to measure
metrics that drive performance. Advanced analytical experience with sales metrics and customer insights,
making recommendations for strategic development of brands, products, categories, and markets.
 Strengths include providing analytical support for business groups interpreting results and providing insights for
trends, pricing, sales metrics, customer data, and brand/product strategy.
 Aggregate and Analyze data for past and future trends. Report findings to business teams in order to help
them make informative decisions. Created custom weekly and monthly reports as well as scorecards to
measure business growth and trends in categories and markets.
 Complete P&L ownership as well as management of sourcing, procurement, pricing, Marketing/Ad spend,
hiring/firing decisions, and conflict management.
 Able to meet goals for multiple Fortune 500 clients. Managed projects and processes for multiple clients within
categories, providing analysis and insights in order to grow the share of multiple lines within a
brand/category/market.
 Utilizes Analytical software (Nielsen, IRI, Info Retriever, EDW, GRM, Strategic Insights, Space Planning,
Apollo, Spaceman, JDA Suite) to develop insights, provide analysis, and create planograms for proposal and
finalization.
 Assisted/Led multiple campaigns/projects for Pricing, Priority Placement, Promotion/Trade Analysis, and
Brands/Products.
 Provided insights and analysis using Excel to make Big Data insights more easy-to-digest.
STRENGTHS
 Creating Brand Strategies
 Sales and Trend Analysis
 Forecasting
 Competitive Analysis
 Selling Initiatives
 Complete P&L ownership
 Syndicated/POS Data Analysis
 Pricing and Promotion
Development
 Brand Development
Presentations
 Domestic/International
Sourcing and Product
Procurement
 Big Data Aggregation
 Consumer Insights
 Company Image Marketing
 Company Positioning
 Marketing Campaigns
 Brand Management
WORK EXPERIENCE
US Water Filters December 2015-June 2016
Sr. Category Manager
Business Development / Sourcing / Buyer / Lead – Flagship Accounts
* P&L Owner
Led Business Development for Water Category for USWF Flagship eCommerce sites – discountfilterstore.com,
waterfilters.net, fridgefilters.com and eCommerce Partner Sites: Amazon.com, ebay.com, rakuten.com and
Sears.com.

2. Managed Planning, Budgeting, Procurement/Sourcing, Ad/Marketing Spend.
Managed Sourcing OEM and Private Brand products for CWD as well as lead in cross-functional leadership of new
brand or new product initiatives
Business Development across all CWD flagship sites
New Product/Brand/Private Brand development for OEM filtration, as well as Tier1, Tier1+, Replacement Brand,
and Smartfit
Lead internal demand analysis for low-selling SKUs and developed a cross-functional approach to increasing sales.
Cost-Out negotiations for products in the CWD portfolio
Global Sourcing/Procurement for Water Filtration products
Crystal Farms August 2014-November 2015
Sr. Category Manager
Business Development – National Accounts
* Presentation Development
Finalized all data and organized sales stories for presentation to Account Mangers, Business Managers and
Customers by developing actionable business insights
Worked as part of an Executive Cross-Functional team with the Simply Potatoes Brand team to launch the new
packaging and marketing campaign for Simply Potatoes Mashed and Cuts.
Prepared copy for package redesign and reformulation of Simply Mashed Potatoes
Analyzed consumer and channel data for Trade Marketing as well as providing insights on channel and consumer
facts for all Crystal Farms brands Nationally
* Presentation Delivery
Communicated business opportunities and recommend action plans to customers by working with Account
Managers, Business Manager or Lead Decision Makers, as well as primary reporting and scorecarding for internal
executive team
Assumed the Lead Role as part of the Sales Team in presenting insights and trends alongside strategies and
tactics to both internal and external business partners
Presented Consumer and Channel Data insights as part of Cross-Functional sales and marketing Strategies
Worked closely with Brand Manager and Marketing team for Simply Potatoes and Crystal Farms Cheese to
promote new and innovative Sales and Marketing Strategies for National Accounts
* Project/Customer Management and Support
Proactively developed business growth opportunities from data analysis and presented these to Account Managers
and Business Managers
Maintained project schedule by monitoring project progress, coordinating activities, and resolving problems
Managed and maintained ongoing relationships for category management activities
Developed Category Management relationships at customers that established Crystal Farms as the go-to resource
for Category Management/Marketing insights and business processes, as well as Best Practices
Served as Category and Consumer Marketing SME for Crystal Farms cross-functional team for Simply Potatoes
Brand; part of a corporate Brand Development process that developed an overall strategy for increased growth,
while seeking input from every department head in the Crystal Farms home office.
Utilized multiple consumer and channel data sources to analyze trends in both our Primary
Under the direction of the Brand Marketing Manager, conducted business analysis to determine trends,
consumption, market trends, production and inventory. Collaborated with marketing team to successfully launch re-
branded and re-formulated products while determining brand positioning and reposition and media effectiveness.

3. Assisted in Design and implementation of consumer and trade promotional campaigns as well as materials to carry
out those initiatives.
* Data Analysis/Interpretation/Application
Determined and quantified primary business opportunities and key drivers by analyzing data and providing
recommendations for business improvement/growth
Supported key business opportunities by recommending solutions based on applicable data
Defined major business opportunities by prioritizing information to support the goals of our Customers, Business
Managers and Company
* Data Collection
Provided information for Customers, Account Managers and Business Managers through the use of syndicated or
customer-specific data sources
Analyzed Sales and Consumer/Channel Trends using syndicated and non-syndicated Data sources as well as
working cross-functionally with vendors and brokers to develop insights that led to actionable outcomes
Analyzed and Interpreted data from aggregated sources to drive micro and macro initiatives for Crystal Farms’
National Accounts Team
Mars Chocolate March 2014 to August 2014
Category Development Manager
Category Management Target Team
 Developed and maintained inputs that supported the Chocolate information strategy for the Target team.
 Created and deployed Syndicated Data reporting and ad-hoc requested outputs.
 Analyzed and assimilated information tools in easy to digest formats (e.g. Scorecards) that uncovered and
drove actionable insights.
 Provided customer support in the areas of Everyday and Seasonal business analysis, and conducted ad-hoc
analysis with assimilated information from multiple sources, utilizing specific tools, including Info Retriever,
GRM, Nielsen, and SOLYS.
 Utilized Primary and Secondary Data to analyze trends and to highlight important information while interfacing
between internal and external database vendors, including SOLYS, Vision Chain, etc. to resolve technical
issues.
 Provided database solutions and on-going maintenance for the team to assist them in Data Mining techniques
with syndicated and / or POS data.
 Developed and maintained Shopper and Ad Trackers, as well as Traffic Trackers.
 Was also responsible for Ad Planning and reviews.
 Analyzed Consumer and Channel Trends for Seasonal and non-Seasonal Confections for Target.
Proctor & Gamble / Target September 2013 – February 2014
SNI Contractor
Category Management / Space Management
 Developed Merchandising strategies for Covergirl at Target with an emphasized focus on Category
Management and Planogram development.
 Worked with Target-based analytics alongside syndicated data sources to provide best in class planograms
and assortments for Target nationwide.
 Was also responsible for handling ad-hoc requests for the P&G Category Management Team on behalf of
Target, and developed Database Management tables and results-based Reporting templates to deliver results
to Target.

4. Acosta Sales and Marketing July 2008 to April 2013
Space Technologist / Marketing Analyst
SUPERVALU Team, Eden Prairie Office
 Utilized Enterprise Data Warehouse (EDW) Data through several SUPERVALU Business Support Managers
and Directors to create proper category assortments for several brands and categories.
 Worked directly with multiple Fortune 500 clients as a partner for shelving objectives making recommendations
for changes in space allocation by utilizing and understanding IRI and AC Nielsen syndicated financial data.
 Imported data into planograms and made reports (performance, space to sales, etc.) to aid in Category
Management decisions
 Met with customers and clients on a regular basis to make category presentations and / or proposals regarding
assortment and shelf placement.
TECHNICALSKILLS
Software, Tools, and Applications: Nielsen Nitro, Nielsen AOD, IRI, Target – Partners Online, Tableau,
Space Planning, Enterprise Data Warehouse, Apollo, Spaceman, JDA Intactix Suite, Datamanager, Citrix,
Digi Design Pro Tools Suite, Microsoft Office Suite (Word, Excel, PowerPoint, Visio), Quark, InDesign,
Photoshop, Adobe Suite, Strategic Insights, Facebook, LinkedIn, Amazon, and Google Analytics / AdWords
EDUCATION
University of North Dakota Grand Forks, ND
Bachelor of Arts – School of Mass Communications, Emphasis in Public Relations and Marketing