Rich Segall's Resume

1. RICH SEGALL
847.404.9817 | richsegall3@gmail.com | www.linkedin.com/in/richsegall | Vernon Hills, IL
growth
Sales Executive with consumer and durable goods sales leadership experience in developing strategic and
profitable revenue generating partnerships with national and independent retailers, MRO & industrial supply
distributors, and hardware wholesalers. Strong people manager with ability to cast and drive a vision and
empower the team. Proven track record in sales strategy development and execution. Possess best practice
competencies in:
Building High Performing Teams New Business Development Customer Penetration
Strategic Account Planning Manufacture Rep Agency Leadership Channel Marketing
Solution Selling CRM Implementation (Salesforce) Global Account Management
Category Management Category Line Reviews Contract Negotiations
Sales Budget Optimization Talent Development Sales Process Implementation
ROBERT BOSCH TOOL CORP. 2015 - 2018
$1B global manufacturer of power tools and power tool accessories serving retail and industrial markets.
Director, Sales – National Accounts
Directed a team of 11 National & Regional Key Account Managers with $90M in total revenue responsibility. Provided
leadership and direction across various sales channels including MRO Distribution, Hardware Wholesale, Construction
Supply, Equipment Rental, and Farm/Ag Retail.
 Directed and coached sales growth strategies in support of a national account portfolio that included Grainger,
Fastenal, MSC, HD Supply, Ace Hardware, True Value, Do It Best, Orgill, United Rental, Sunbelt Rental, Tractor Supply.
 Achieved annual sales plan in 2016 @ 6% growth, and in 2017 @ 11% growth.
 Led strategy development and execution of numerous product line reviews with major customers that delivered an
incremental $5M in sales from 2017 to 2018.
 Managed a $4M operations budget to support team and trade expenses.
 Led a CEO sponsored cross-functional agile team challenged with bench-marking and driving improvement with the
division’s value proposition as it related to Sales Operations, Logistics, Customer Programs, and Training.
RUST-OLEUM 2013 - 2015
$1.3B leading manufacturer of paints & specialty coatings serving consumer and industrial markets.
National Account Manager
Led company’s partnership, market penetration initiatives, field support, and new product introductions with Industrial
division’s single largest customer (Grainger); $22M revenue responsibility across 6 product management relationships.
 Delivered 9% growth in 2014; over-achieved sales plan 2013 and 2014.
 Led company’s success with customer’s Global Product Line Review resulting in a strengthened strategic position with
an overall more profitable assortment; displaced one competitor resulting in $1.2M in additional sales.
 Developed internal new product introduction process for customer that resulted in $750K in new product revenue first
year of implementation.
IDEAPAINT 2009 - 2012
Venture capital funded start-up manufacturer of commercial grade, high performance dry-erase coatings.
Vice President, Sales
Led all business development and channel specific sales initiatives with national distributors; managed two regional sales
directors and national network of independent manufacturer representatives; reported to the CEO.
 Developed all go to market and channel marketing strategies to launch business from ground up with national retailers
and distributors (Staples, Office Depot, Lowes, School Specialty, MDC Wallcoverings).
 Directly managed company’s largest customer representing 30% of company’s annual revenue.
 Delivered triple digit revenue growth for four consecutive years that took business from $500K to $10M.
 Developed and implemented a national installation service model with key distribution partners that increased project
close rate by over 50% and drove an additional $500K in sales.
CONSUMER PRODUCTS SALES LEADER
PROFESSIONAL EXPERIENCE

2. RICH SEGALL Page 2
ACCO BRANDS 2007 - 2008
$1.9B leading manufacturer of office products.
Director, Channel Marketing – Swingline Business Unit
Provided leadership to team of 5 with $155M revenue responsibility and P&L accountability. Directed all category
management and channel marketing initiatives to national retail and commercial customer portfolio inclusive of Staples,
Office Depot, OfficeMax, Wal-Mart, Target, Sam’s Club, and Costco.
 Drove all category management initiatives on behalf of customer base including retail planogram and catalog reviews,
customer specific promotional activity, off-shelf merchandising, and category analysis and reporting.
 Delivered an 18% annual revenue increase with Staples by developing and executing fully integrated new product
launch programs inclusive of end cap placement, direct mail, and national public relations campaign.
CRAYOLA®, LLC 1998 - 2006
Leading manufacturer of children’s art products.
Director, National Field Sales (2004 – 2006)
Provided leadership to team of 15 with $146M revenue plan and P&L responsibility. Directed sales strategies in support of
national customer portfolio including Kmart, Meijer, Shopko, Staples, Office Depot, OfficeMax, Kohls, Walgreens, CVS, Rite-
Aid, Kroger, Albertsons, Safeway, HEB, Family Dollar, Dollar General, and School Specialty.
 Awarded “Category Captain” for Children’s Art & Stationery category at Kmart, Walgreens, Rite-Aid, Meijer, Kroger, and
OfficeMax by delivering category/consumer plans and analytical insights.
 Developed and executed destination merchandising strategy across key retail customers.
 Managed and effectively allocated a $9.5MM trade budget that delivered a 12% POS increase year end 2005.
 Overachieved annual revenue objective in 2005 and 2006 (+8%); recognized with “Team Excellence” award in 2005.
Director, Sales - Central Region (2000 – 2004)
Provided leadership to team of 10 with $120M revenue plan and P&L responsibility. Directed selling activities in support of
key customer portfolio within Midwest states that included Target, Kmart, Meijer, Walgreens, Kroger, OfficeMax, Kohls, and
School Specialty.
 Awarded “Category Captain” at Target by delivering category/consumer plans and dedicated resource; produced a 75%
revenue increase over 4 year period ($32M/year to $56M/year).
 Participated in cross-functional teams in the development of sales force organization, selling stories, program &
product development, sales policies, custom merchandising, trade show strategy, and broker/rep commissions.
 Overachieved annual revenue plan in 2003 & 2004; recognized with “Team Excellence” award both years.
National Sales Manager (1998 – 2000)
Directed team of 3 national account managers with a $40M revenue plan within the Office Products channel. Responsible
for direct sales to Staples, OfficeMax, Office Depot, CompUSA, and key commercial distribution customers including United
Stationers, SP Richards, and Corporate Express. Directly managed 9 manufacturer representative agencies nationwide.
BIC USA 1993 - 1998
Leading global manufacturer of writing instruments, lighters, & disposable razors.
International Key Account Manager (1997 - 1998)
Coordinated all USA based global accounts sales activities with the company’s international subsidiaries and agents.
National Account Manager (1995 – 1997)
Led all direct selling activities into Office Depot, Staples, Boise Cascade, Corporate Express, and United Stationers.
Regional Sales Manager (1993 – 1995)
Managed a $7M Midwest region encompassing two manufacturer rep agencies. Recognized with “Manager of the Year”
award in 1995.
UNIVERSITY OF ILLINOIS
BA Degree in Speech Communications; Business Administration Minor
Other Education & Professional Development: Northwestern University Kellogg School of Management – Leading High
Impact Teams; Eagles Flight – Leadership Development; Miller-Heiman – Strategic Selling; Miller-Heiman – Large Account
Management; Understanding Interpersonal Behavior Styles (DISC); Integrity Selling
EDUCATION & PROFESSIONAL DEVELOPMENT