1. Amy Friedland Fisher
12 Arthur Court
Closter, New Jersey 07624
Cell 917-957-7820 E-Mail amyfish5@gmail.com
EXPERIENCE
Ralph Lauren New York, NY December 2013 - Present
Vice President Global Marketing Lauren Brands June 2015 - Present
• Develop and execute Omni channel global marketing strategies for the Lauren Brands Group (Lauren and
Chaps) that drive sales and enhance the brands’ position in the marketplace across all points of distribution
and regions.
• Partner with PR Team to plan and implement communications strategies to drive awareness, influencer
relationships, press materials and outreach, and increase overall relevance of the brands.
• Work with licensors (watches, jewelry, outerwear, men’s suiting and swimwear) on all activities surrounding
their products including brand strategy, product approvals, promotions, asset needs, and advertising.
• Create strategic 360 marketing campaigns for the brand across channel including large-scale marketing
initiatives, social media, brand partnerships, and events based on regional input, market analysis, consumer
insights and alignment with brand vision.
• Partner with creative teams on the creation of marketing materials to ensure they align with brand voice and
provide a consistent view of the brand including all photo shoots, video content, in-store imagery,
ecommerce, PR materials, digital campaigns, social media content, and advertising.
• Drive the digital customer experience in terms of creating editorial content, CRM activities, customer
acquisition/retention strategies and consumer engagement.
Vice President Women’s Wholesale Marketing – North America December 2013 - June 2015
• Lead the strategy and execution of all wholesale marketing activities across the portfolio of women’s brands,
including The Luxury Collection, Women’s POLO and the Lauren brand across all categories including
apparel, footwear, and accessories (both internal and licensed) in the US, Canada and Mexico.
• Developed strategic marketing plans and unique omni channel programs to drive revenue, elevate the brand
image, are ROI positive, and maintain the brands’ different marketplace positions.
• Managed the marketing, co-op and media budgets for all the women’s brands.
• Partnered with the Ralph Lauren Advertising and Creative teams to ensure that all assets and the brand
presentation are aligned with the goals and defined objectives.
• Partnered with Sales, Retail Development, Wholesale Online, Public Relations and Social media to ensure that
a singular vision of the brand is represented at all consumer touch points.
• Worked closely with the Consumer Insights and CRM teams at the accounts to gain valuable information
about the customer, determine KPI’s to evaluate the efficacy of marketing programs, and optimize marketing
strategies.
• Established strong relationships with all wholesale partners. Developed and mentored a team of marketing
professionals.
Elizabeth Arden New York, NY April 2012 – December 2013
• Vice President North America Regional Marketing
• Accountable for the overall performance of the Elizabeth Arden brand and the execution of global marketing
plans in the region (US, Canada and Puerto Rico).
• Lead the Brand Repositioning for Elizabeth Arden in North America.

2. • Partnered with sales to analyze the retail performance of marketing initiatives, pricing, competitive activity
and trends to identify opportunities, merchandising concepts, and to determine marketing support.
• Created innovative 360 marketing programs leveraging point of sale, public relations, social media,
traditional media, and ecommerce that drove engagement, brand consideration, and sales.
• Managed the media budget and evaluated media placement/effectiveness for the brand in North America.
• Explored new retail opportunities for the brand to expand distribution. Managed the licensing partnerships.
Estee Lauder Companies New York, NY July 2011 – April 2012
Executive Director Global Consumer Insights Specialty Brands and ADF
• Lead the Global Consumer Insights function for Specialty Brands (Bobbi Brown, Jo Malone and La Mer) and
ADF (Aramis, Lab Series, Designer Fragrances and Beauty Bank) by determining strategic marketing needs
based on the global priorities. Support the brands by providing recommendations to the various brand teams
(marketing, sales, creative and public relations) and Group Presidents to help guide their business
objectives.
• Utilized the various sources of information available (syndicated data, market level data, consumer research,
retailer customer data, and trends) to influence new products development, optimal product assortments,
communication platforms, retailer specific programs, promotional items, sales strategies, merchandising
concepts, and pricing.
• Partnered with the global marketing teams in the development and execution of strategic plans in terms of
identifying growth opportunities, new customer targets, creation of brand platforms, filling product need
gaps, retail expansion, and the translation of global strategies to regional execution.
L’Oreal U.S.A., New York, NY September 2000 – July 2011
Vice President Consumer Insights and Strategic Planning Luxury Products Division December 2005 – July 2011
• Supported the brands of the Luxury Products Division (such as Lancome, Ralph Lauren, Giorgio Armani, Yves
Saint Laurent, and Kiehl’s) by leading the Consumer Insights function in terms of budget management,
creating methodologies/designing research, establishing standards and best practices, and providing action
oriented analysis to aid in business intelligence. Key strategic advisor to the President of Luxury Products
and the various brand presidents by providing support to help address their key business challenges.
• Leveraged syndicated (NPD, IRI, etc) and CRM data to identify key customer insights, market trends, and
business opportunities.
• Partnered with marketing and retailers to understand consumer behavior, consumer segmentation, and
evaluate store assortments to more effectively drive traffic and create innovative customer marketing
initiatives.
• Worked with the US and International teams on strategic brand initiatives such as brand planning, market
analysis, unmet consumer needs, developing communication platforms, advertising and promotion
effectiveness, retail opportunities, merchandising, and evaluating new products’ potential.
Assistant Vice President of Consumer Insights for Luxury Products Division June 2003 – December 2005
• Responsible for the Consumer Insights Group for the Luxury Products Division of L’Oreal U.S.A. which
provides the Marketing, E-Commerce, Sales, and Product Development teams as well as the R&D teams with
Consumer Research/Insights.
• Managed the execution and analysis of various research methodologies; data analysis; and presentation of
research findings and trends to Senior Management.
• Responsible for the management and analysis of Syndicated Department Store Sales data (NPD) in terms of
monthly reporting, analysis and market trends.
Director of Consumer Research for Lancôme September 2000 – June 2003
• Responsible for the Consumer Research Department for Lancôme including complete budget management
and allocation; supporting/interfacing with U.S. Marketing Teams, the International Development Teams,
and the laboratories to identify/provide market research data; manage outside suppliers in the execution
and analysis of various research methodologies; and presentation of research findings to Senior
Management.

3. • Developed strategic consumer research studies to identify emerging trends and key market opportunities.
• Provided Lancôme Marketing Management with consumer insight support to develop new product launch
strategies, overall brand strategy and programs, competitive analysis, advertising and promotional activities.
Freelance Market Researcher July 1998 – September 2000
• Provided market research support such as data analysis, report writing, tabulation specs, qualitative
research, and project management (Qualitative and Quantitative) for clients such as MRI, Guideline Research,
Revlon (working on the Ultima and Flex brands), and Maybelline (working on Garnier and Cosmetics).
• Worked both on a project-by-project basis and as a member of the market research department to service the
marketing departments’ research needs.
L’Oreal U.S.A, New York, NY October 1996 - July 1998
Senior Manager for L’Oreal Paris
• Provided consumer insights and meaningful recommendations for the marketing and product development
groups for both existing and new product initiatives for hair color, hair care, kid’s hair care, and cosmetics.
• Implemented studies to provide consumer information on packaging design, in-store merchandizing
concepts, and point of sales materials.
Philip Morris USA, New York, NY August 1994 - October 1996
Research Analyst
• Supervised outside suppliers in the execution and analysis of tracking studies, ad/pack, strategic
segmentation, name tests, price sensitivity analysis, and copy tests as well as various qualitative research
projects to provide direction for the marketing department.
• Worked closely with the marketing department in the development of advertising, promotional events, point
of sales materials, direct mail programs, and packaging for new and existing products.
Guideline Research, New York, NY June 1990 - August 1994
Project Director
• Responsible for the design, questionnaire development, data analysis, written and oral presentation of
action-oriented results and recommendations for clients such as Unilever, Avon, Mastercard, Actmedia,
Kellogg’s, General Electric, and various advertising agencies.
• Extensive interaction with clients to fully serve and understand their research needs as well as assisting in
the solution of various marketing problems.
EDUCATION
Pace University, New York, NY
Masters of Business Administration in Marketing, August 1994
Lafayette College, Easton, Pa.
Bachelor of Arts in Political Science and Spanish, June 1990