Samantha Dias is a global business leader at 3M responsible for their Scotchgard and Thinsulate brands in the apparel industry. She has over 15 years of experience in marketing, business development, and sales roles at 3M in Brazil and the US. Her experience includes developing marketing plans, managing product launches, and leading cross-functional teams. She holds a Bachelor's degree in Business and a Master's degree in Marketing.

1. SAMANTHA DIAS
linkedin/in/samdias-0610016dias_samantha@hotmail.comm +1 651 334 2690
EDUCATION
Bachelor in Business
UNIVERSIDADE PAULISTA
2000
2004
Master in Marketing
FGV- Fundacao Getulio Vargas
2010
2013
P R O F I L E
Passionate and meticulous sales and marketing professional
who undertakes complex assignments, meets tight deadlines
and delivers superior performance. Vast experience creating
and executing marketing plans and leading the international
team in the execution. Strong operational and logistics
background. Ability to understand changing market dynamics
and trends and adjust plans and strategies to ensure consistent
organic volume growth to deliver or exceed the plan. Operates
with strong sense of urgency and thrives in a fast-paced
setting.
• 2010 Pathfinder awarded for 2155T electrical rubber tape
for laminated market
• 2010 Merchant awarded for 77 Electrical PVC tape
• 2010 Merchant awarded for Personal´s care Laminated
tapes 2014 3P Awarded for OH&ESD Corrugated Shipper
Review
1. #117171 - PA and OTIF improvement
2. #145942 - SKU Management (finished goods) at
intercompany.
3. #226515 -NWI 2011 - NWI Reduction Intercompany
Business, whose objective is to reach 2% by
December 2011
• Lean Six Sigma Certified 1M
• 2017: ISPO Textrend awards for new DWR PFC-Free
• 2018: ISPO Top 10 Textrend award for Thinsulate™
Recycle
S K I L L S
H T T P S : / / E
L E M E N T S .
E N V A T O . C
O M / T H E -
R E S U M E -
C 7 D Z 8 G
A W A R D S S K I L L S
ENDORSEMENTS
Cross-Functional Team Leadership
Product development
Business planning
Business development
Business strategy
Marketing management

2. “Smart, curious, open to other ideas and different cultures,
team builder, Samantha likes to know more and more
about the people involved with these products, in order to
raise the bars regarding marketing, distribution, channels,
customer experience. And always with engagement and a
large mile on her face:”
Edson Jose Ferreira
Chemical Engineer- Packaging project engineer
“Samantha is one of the most dynamic professionals I have ever
worked with. Focused, result oriented and with a high skill to develop
strong and credible relationships are the base for Samantha to show
her leadership and deliver extremely high qualified results. During my
experience as export manager I counted with Samantha in the team
as a marketer and she actually lead the activity interacting with all
marketers in the company and was recognized by them as a great
professional. I used to be not surprised with the:” above expected
results that Samantha used to provide, since this is her normal way of
working.”
Joao Torres de Rezende
Business development manager
“I had 2 opportunities to work with Samantha, in both I
could experience the excellent energy she applies to what
she was doing. In addition to that she stablishes very good
relationship not only internally but also with customers.
She is creative and a hard worker with high focus on
results.”
Monica Barros
LATAM Business Development Manager at 3M
“I have known Samantha for 4 years and have had the opportunity to
work directly with her tenure at 3M Brazil do Brasil. Samantha is one of
the most competent marketing manager I have had the pleasure to
work with. She is undaunted in the face of obstacles, always sees the
big picture and still, manages to keep track of the details required in
complex business to business sales.”
Cristiano O. Silva
Business development manager at 3M
“Samantha Dias is one of the best professional I know she
a fast learning person, she also can communicate very well
in the 3 languages she has domain on.
She has great commercial skills for marketing and business
development, and usually the customers love working with
her because she knows how to add and sell value to the
products that meet her customer needs.
Samantha for sure is a person I recommend for any role.”
Juliana Moreira
Sourcing at 3M
How is working with Samantha?
“Strong ethics, approachable, compliance mindset, goal oriented, acts
fairly, drives action to completion, responsive to peer needs, caring,
well thought. am works really well with external customers and is very
convincing in her rapport with them. She's always very professional in
her behavior in meetings, in her e-mails and during conference calls.
Sam is willing to listen when there's dissent within the team she
participates. She also makes use of her technical colleagues within the
laboratory”
.
Mike Hayes
Apparel Technical Service at 3M
“Exceptional job working as a leader and mentor. Keen
ability to balance leadership attributes, execution tactics,
connectivity throughout her team and organization.”
James Mcguire
Direct Report at 3M
“Working with Sam has been a great experience; her positive thoughts
and energy contributes to a good workplace environment. She's open to
listen and consider other ideas as thought points to increase the
business, Also she pushes forward the team to reach the main “
Bob Chen
Business development manager at 3M

3. E X P E R I E N C E
MAY/2017- PRESENT
3M USA
Global business leader
Globally responsible for Scotchgard™ and 3M™ Thinsulate ™ in the apparel market industry.
• Manage a $76M global P&L, including financial analysis, day-to-day problem solving, portfolio
simplification/optimization, positioning, pricing and promotions.
• Consistent double-digit growth for Thinsulate and Scotchgard plataforms.
• Develop and drive the marketing plans Global subsidiaries keeping alignment with division strategic plans while
meeting regional needs, including marketing strategies, product positioning and pricing corridors.
• Manage direct reports for Thinsulate™ and Scotchgard ™ that are responsible to collect market data and trends.
• Lead cross-functional teams, providing critical market input that impacts the delivery of products to
customers/markets.
• Lead the execution of new product commercialization in the regions coordinating the implementation of launch
packages with the global teams.
• Actively manage and adjust promotional plans based on competitive surveillance within their product/regional
responsibilities.
• Drives global growth of the Scotchgard™ Apparel and textiles business through increased awareness and
training of key products and applications with the top subsidiaries
• Proactive collaboration with US and International subsidiaries’ business and sales organizations
• Manage and leverage market and competitive intelligence to develop growth plans.
• Lead global NPI of major new products for the broader Scotchgard™ and Thinsulate ™ platforms
• Gather global VOC/Insights to guide product development, cost targets and value proposition relative to
competition.
• Assess market opportunities by region / country and develop the business model and business plan, develop
assumptions for financial model including unit volume, pricing, unit costs, spend, etc.
• Support marketing resources in the subsidiary and monitor the effectiveness and success of key programs.
• New Products Introductions with average GM of 57% and OI contribution of 30% and sales target of $25M in
additional revenue
• Responsible for the P&L management and OP plans targets.
MAY/2016- APRIL/2017
3M USA
Global marketing supervisor for Scotchgard™ in the apparel market industry
• Manage a $30M global P&L, including financial analysis, day-to-day problem solving, portfolio simplification/optimization,
positioning, pricing and promotions.
• Develop and drive the marketing plans Global subsidiaries keeping alignment with division strategic plans while meeting
regional needs, including marketing strategies, product positioning and pricing corridors.
• Lead cross-functional teams, providing critical market input that impacts the delivery of products to customers/markets.
• Lead the execution of new product commercialization in the regions coordinating the implementation of launch packages
with the global teams.
• Actively manage and adjust promotional plans based on competitive surveillance within their product/regional
responsibilities.
• Drives global growth of the Scotchgard™ Apparel and textiles business through increased awareness and training of key
products and applications with the top subsidiaries
• Proactive collaboration with US and International subsidiaries’ business and sales organizations
• Acquire and leverage market and competitive intelligence to develop growth plans.
• Lead global NPI of major new products for the broader Scotchgard™ platform
• Gather global VOC/Insights to guide product development, cost targets and value proposition relative to competition.
• Assess market opportunities by region / country and develop the business model and business plan, develop
assumptions for financial model including unit volume, pricing, unit costs, spend, etc.

4. • Support marketing resources in the subsidiary and monitor the effectiveness and success of key programs.
• Responsible for the P&L management.
JULY/2014 – MAY/2016
3M USA
Business development supervisor for Latin America
Responsible for development and execution of the global marketing plan and strategies for Thinsulate™ in occupational segment
and Scotchgard™ for apparel markets. Manages the P&L and the pricing for the channels.
Analyses and redirect the distribution model, to achieve better competitiveness and set a regional distribution program to Latin
America to increase market penetration.
Provides target strategies and direct the development of sales tools to support business development activities and leads a cross
functional team to deliver the operational planning (Sales & OI), including the 3M subsidiaries.
Manages the analysis and interpretation of market dynamics and determine the effect on product lines and make
recommendations for future plans.
Leads NPI and launchings for 3M™ Thinsulate ™ in apparel, running the market and competitive analysis, channel and price
management and key account’s program.
Key achievements:
• Four new product introductions in Latin America
• Double digit sales growth in Dollars in 2015.
• Regional distribution model implemented
• Developed and launched a key account program
JANUARY/2013 - JULY/2014
3M BRAZIL
Trade marketing manager
• As a national trade marketing manager, I´m responsible for all the customers, from distributors to the wholesalers and
end users. It´s under my responsibility to set and manage the action plan for our customers
• Implemented the customer segmentation throughout the national territory and guided focused sales team in distribution
and wholesalers to achieve the growth goal set on the segmentation plan and business plan per channel..
• Redesigned the market strategies per channel and also the allocation of merchandising resources to customer and
market campaigns, which has resulted an increase of over 50% in customers participating on our sell out campaigns
from 2013 to 2014.
• Trained internal staff as long as field training in products, application, market, product positioning, sales and launch
programs
• Managed P&L,pricing, investments and ROI of the field disposition actions of all programs designed to increase presence
and brand awareness, strengthening our position at the electrical market.
FEBRUARY/2006 - DECEMBER/2012
3M BRAZIL
Export Marketing Specialist
Responsible for new business development, new products´ introduction and launching, portfolio management, validation of new
products, packaging development and communication to 3M's subsidiaries for all 6 Big B’s and divisions.
Other responsibilities include:
• Constant search of best practices, improvements and new tools that could be replicated to the export group and extended
to our clients. I want to contribute to the growth of the subsidiaries as well as increase 3M's worldwide brand recognition.
I’m part of a cross-functional team and interact daily with internal clients and suppliers alike, such as manufacturing,
technical service, R&D, business and packaging.

5. • Disposition of non-working inventory, development of action plans, intranet web site support and maintenance, S&OP
meetings, and support to Customer Services Representatives.
• New products development to 3M subs around the world which resulted over USD 15MM in intercompany sales.
• Business action plan with the Latin America subsidiaries to identify new opportunities
• Packaging development to attend the needs of 3M Subsidiaries
• Responsible for new plants integration which part of the volume will be exported.
• In charge of new plant´s integration and the products to export
JANUARY/2005 – JANUARY/2006
3M BRAZIL
CSR-Customer Service Representative
I´ve provided logistics support to our subsidiaries and was responsible for Africa, Canada, USA, APAC, Paraguay, Peru, Ecuador
and Bolivia. Activities included:
• Negotiation and management of purchase orders;
• Shipment optimization (e.g., negotiating lower freight costs and reduced transit time); and
Business development for the countries I was responsible for, increasing their product portfolio, gathering competitive
intelligence and identifying new market opportunities.
• Green Belt leader on Six Sigma project 104370- Sales increase for the Andean Countries, which resulted in USD 46,966
sales increase
JANUARY/2003 - DECEMBER/2004
3M BRAZIL
Export trainee – CSR Assistant
• Provided logistics support to the CSR representatives and their respective clients, especially in USA, Canada, Peru,
Ecuador, Chile, and South Africa.