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1. Market Size
Approaches
Your Company Name

2. Presentation Outline
Market Assessment Agenda Slide Market Opportunity Analysis
Introduction Market Sizing
Key Statistics Market Intelligence framework
Market Survey Template Product Opportunity Evaluation
Market Survey
– Graphical Representation
Ansoff’s matrix for Market Analysis
Understanding the Market Landscape Identify Unmet & Undeserved needs
Market Analysis
Bottoms-Up Approach & Top-Down
Approach
Opportunity Size Triangulation - 3
way to view an opportunity
Recommendations
2

3. Market Assessment Agenda Slide
Market to be
Penetrated
• Market Opportunity Analysis
• Product Opportunity Evaluation for Startups
• Data Triangulation
Market Sizing
• Introduction to the market
• Key statistics on market
• Market Survey Slides
Market Landscape
Recommendation
Includes the concluding points
from the entire deck, thereby
providing key insight in this market
3

4. Introduction
Introduction Point 5
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Introduction Point 1
• Your Text Here
• Your Text Here
Introduction Point 2
• Your Text Here
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Introduction Point 3
• Your Text Here
• Your Text Here
Introduction Point 4
• Your Text Here
• Your Text Here
2million
Video views in 6 months
7billion
in market volume in 2020
State Some key facts here
4

5. Key Statistics
55%
Of Cyber
Attacks are
Unnoticed
Of Devices are
Vulnerable to
Security70%
Users Don’t
Protect their
Devices
75%
5
Of Connected
Devices Store
Personal Information90%

6. Market Survey Template
6
• Your Text Here • Your Text Here • Your Text Here
Add your Key takeaway from this slide
Survey Result 1
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Survey Result 2
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Survey Result 3
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Survey Result 4
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Survey Result 5
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Add Your Key Summary Here

7. Market Survey – Graphical Representation
61%
68% 71%
75%
94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
I place limits on
video game playing
I pay attention to the
content of the games
my children play
I place time limits
on movie viewing
I place time limits on
television viewing
I place time limits
on internet usage
Share of Respondents
Enter The Key Summary Here
Highlights
Key Takeaways
Survey result 1 Survey result 2
• Your Text Here • Your Text Here• Your Text Here
7

8. Understanding the Market Landscape
Channels
Customer
Segments
Revenue
Streams
Partners
Costs
Activities
Resources
Value
Proposition
Customer
Relationship
8

9. Market Analysis
Competition
How are you
different?
Demand
What are customers
looking for?
Product
What do you
do best?
Market Opportunity
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Market Fit
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Market Relevance
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9

10. Opportunity Size Triangulation - 3 way to view an opportunity
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Top Down
Add your market
size here
Bottom-Up
Custom or
Add your market
size here
Opportunity
Size
Resource
Constraint Sizing
Add your market
size here
10

11. Market Opportunity Analysis – Template 1
Market Opportunity
Analysis
To evaluate opportunities
To determine attractiveness &
probability of success
Can benefits convince target markets?
Can target market be reached with cost-
effective media & trade channels?
Possess resources to deliver benefits?
Are benefits better than competitors?
Is it profitable?
11

12. Market Opportunity Analysis – Template 2
Identify the unmet
and/ or underserved
customer need
Identify the specific
customers a company
will pursue
Assess advantage
relatives to competition
Assess the company’s
resources to deliver
the offering
Assess market readiness
to technology
Specify opportunity in
concrete terms
Assess opportunity
attractiveness
Competition
Technology
Company
Customer
12

13. Market Sizing - Template 1
1.3
Billion
Total Available Market
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532
Million
Serviceable Market
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10
Million
Our Market Share
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13

14. Market Sizing - Template 2
Market
Opportunity
Xx,xxx,xx
Sample Headline
Specifications Goes Here
Xx,xxx
Sample Headline
Specifications Goes Here
$xxM
Existing Market
Specifications Goes Here
14

15. Market Sizing - Template 3
Total Addressable Market
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Potential Market Opportunity
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Segment Addressable Market
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Expected share of Addressable market
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15

16. Market Intelligence framework
Definitions & Taxonomy
Market Models
Analyst Insight
Technology Adoption
Forecast Methodology
Customer Behaviour & Preferences
Supply-site Analysis
Industry Population Demographics
Comprehensive
Market Intelligence
16

17. Product Opportunity Evaluation
Product
• Tight niche focus
• No network effect
• Lean method Viable
• Team- to market fit
• Inherent Story
Customer
• Clearly Identifiable Customer
• Meaningful problems to solve
• Segmentable Market
• Customer Accessibility
• Customer Loyalty
Timing
• Secular trend Alignment
• Recent Innovation Filter
• Market Inefficiency
• Recent Competition Surge
• Signs of Commoditization
Finance
• Healthy Margins
• Demand Constraint
• Supply Constraint
• Sunk Costs
• Cash flow Requirements
Competition
• Limited Competition
• Competitor Fitness
• Your team’s Fitness
• Defensible position
• Barriers to entry
17

18. Ansoff’s Matrix for Market Analysis
Existing Product & Services New Product & Services
Product Development
Sell more to current
customers & markets
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audience's attention.NewMarket
Market Penetration
Penetrate existing market ,
gain market share ; sell
more to existing customer
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to your needs & capture your
audience's attention.
Diversification
Diversify your business
portfolio ( leverage core
competencies)
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audience's attention.
ExistingMarket
Market Development
Enter & develop new markets
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18

19. Identify Unmet & Undeserved needs
• Brand-name content
• Modularized content
• Seamless integration
• Reliable delivery
Licensee Needs
• High-quality reliable reporting
• Focused reporting with
moderate depth
• Timely market information
• Pleasing user experience
Individual Needs
• Highly trafficked site
• Attractive demographics
• Broad ad placement options
• Multiple ad formats (e.g banners,
audio, video)
• Measurable results
Advertiser Needs
19

20. Bottoms-Up Approach & Top-Down Approach
Addressability
Company Specifics & Known Market Specifics
Fundamental
Understanding of Market
Bottoms-Up Approach
Understanding of Macro Economy
Competitiveness &
Penetration
Addressability
Top-Down Approach
20

21. Recommendations
Telecommunication
Market Analysis
Your Text Here
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22. Market Size Approaches Icons slide
22

23. Charts & Graphs
23

24. Stacked Column
30 40 60 80 100 120 140
180 200
80
110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
350
400
450
500
550
600
FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 FY 19 FY 20
Dollars(inThousands)
Product 02Product 01
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25. Clustered Bar
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
FY 2017
FY 2018
FY 2019
FY 2020
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
25

26. Additional Slides
26

27. Our Mission
Vision
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Mission
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Goal
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27

28. Our Team
Name Here
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Designation
Name Here
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Designation
Name Here
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Designation
28

29. About Us
Professional
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Creative
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Talented
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29

30. 30
Opportunity is Missed by Most
People Because it Dresses
in Overalls and Looks Like
Work.
Quotes

31. Financial
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80%
Maximum
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70%
Medium
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60%
Minimum
31

32. Post it Notes
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33. Thank You
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state
33