Presenting this set of slides with name - Total Market Share Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of fourty one slides. Our tailor made Total Market Share Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Total Market Share Powerpoint Presentation Slides is braced with multiple charts and graphs overviews analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals managers individuals temporary permanent teams involved in any company organization from any field.
2. Content
2
Total Addressable
Market Overview
Company Overview
Market Trends Analysis
Steps in Determining
Market Size
Conclusion &
Recommendation
• New Product Launch Strategy
• Company SWOT Analysis
Industry Analysis
Competition Market
Share Analysis
Market Segmentation
TAM Forecasting
Product / Service
Categorization
Buyer’s Persona
• Bottom-Up Approach
• Top-Down Approach
Approaches to TAM
01
04
07
10
02
05
08
11
03
06
09
12
3. Steps in Determining
Market Size
4 Buyer’s Persona8
Conclusion &
Recommendation
12
Product / Service
Categorization
2 Market Segmentation6
Total Addressable Market
Overview
10
Market Trends Analysis7 TAM Forecasting113
Industry Analysis
• New Product Launch Strategy
• Company SWOT Analysis
Company Overview1
Competition Market
Share Analysis
95
Approaches to TAM
• Bottom-Up Approach
• Top-Down Approach
3
Content
4. Agenda
4
Analysing Strategy
To analyze strategy for launch of product in
new market with new segments of customers.
Penetration of New Market
To penetrate new product in new market
and measure its market addressability.
Agenda
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Agenda
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Write your agenda
here to describe the
purpose of the
meeting and major
points for
discussion.
5. Company Overview
Company’s Vision Company’s Mission
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your audience's attention
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your audience's attention
Background Capabilities Accreditation
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
• Key services offered/Production capacity
• Milestones achieved in services offered/production
• Key projects handled
• List of main accreditation, if any
Promoters and Shareholding
• One Liner On CMD’s Background
• One Liner On CEO’s Background
• One Liner Of Company’s Key Shareholder; e.g. PE Investor
A Brief company
overview Displaying
the company’s Vision,
Mission ,Background,
Capabilities,
Accreditation, and
Shareholding.
5
6. Product / Service
Categorization
6
• Air Conditioners
• Fridge
• LED Television
Product/Service
Category A
• Mobile Phone
• Tablets
• Laptops
Product/Service
Category B
• Website Development
• App Development
Product/Service
Category C
• Add Text Here
• Add Text Here
Product/Service
Category D
A list of Products and
Services that are
offered by your
company are shown
in this slide . You can
make changes
accordingly.
8. New Product Launch Strategy
This slide displays the
Ansoff Matrix which
you can utilize to
develop strategy for
the launch of a new
product .
8
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Market Penetration
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Market Development
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Product Development
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Diversification
Ansoff Matrix
INCREASINGRISK
NewmarketsExistingmarkets
Existing Product New Product
INCREASING RISK
9. Company SWOT Analysis
Strengths Weaknesses
OpportunitiesThreats
SWOT
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This slide shows the
analysis of Strength,
Weakness, Opportunity
and Threats of the
company . You can use
this information to
develop effective plan.
9
10. Steps in Determining Market Size
Sub Segmenting
Defining a clear
market sub- segment
for efficient calculation
of the Total
Addressable Market.
Top-Down
Defining total market
for the product or
service, and then
establishing realistic
estimate for your
market share.
Bottom-Up
Determine where
to sell the
products, how
many locations will
stock them and
how many
substitutes are in
the market.
Assessment
Elaborated
assessment of the
market & its
demographics ,
opportunities and
psychographics are
to be conducted.
Competition
A detailed and
thorough analysis
of the completion
in the market is to
be conducted.
Steps to be followed
while determining the
size of the market are
displayed in this slide .
Highlight the key step
and note down the
action taken..
10
12. Bottoms-Up Approach
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Fundamental Understanding
of the Market
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Company Specifics and
Known Market Specifics
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Addressability
Bottoms-Up Approach
Text Here
01
Text Here
02
Text Here
03
This slide shows the
Bottom-top approach
to determine the Total
Addressable Market.
You can edit it
according to your will.
12
13. Top-Down Approach
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needs and capture your audience's attention.
Addressability
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Competitiveness and Penetration
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Understanding of Macro Economy
Top-Down Approach
Text Here
01
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02
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03
This slide shows the
Top-Down approach
to determine the Total
Addressable Market.
You can edit it
according to your will.
13
14. Market
Segmentation
• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
Segmentation of market
based on Geographic,
Demographic,
Psychographic and
Behavioral aspect are
shown in this slide . You
can make alterations
accordingly.
14
15. Market Segmentation
Segmentation of market
based on Geographic,
Demographic,
Psychographic and
Behavioral aspect are
shown in this slide . You
can make alterations
accordingly.
15
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
16. Market Trends Analysis
High Usage of more
advance technology for
promotional activity and
manufacturing process.
Use of Advance
Technology
Increase in sales
management
software for better
and efficient sales.
Sales
Software
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Trend
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Trend
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Trend
This Slide displays
various trends that might
have a positive or
negative effect on the
market. You can make
changes accordingly.
16
17. Buyer’s Persona
17
Sean Henning
Hobbies & Interests:
• Playing Golf
• Riding horse
• Trekking on small
mountains
• Add text here
Background:
• President of marketing,
founded 25 years ago
• Add text here
Challenges:
• Keep customers from switching
to competitor's product.
• Add text here
Demographics:
• Male
• Age 58
• Annual Income
$ 300000
• Add text here
Common Objections:
• Low Quality of
product Packing.
• Add text here
Goals:
• Have less employee
turnover
• Have a retirement plan
• Add text here
Biggest Fears:
• Business losses
after retirement
• Add text here
You can use this
slide to develop a
Buyers persona by
taking into
consideration the
key point shown.
18. Competition Market Share Analysis 1/2
Apple
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Others
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LG
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HTC
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Samsung
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This Slide displays
an overview of
market share held
by major players in
the Industry.
33%
34%
4%
19%
10%
18
19. Competition Market Share Analysis 2/2
19
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Graphical
representation of
Market Share analysis
is displayed in this
slide. You can edit
this Graph
accordingly.
20. Total Addressable Market Overview 1/3
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Target Market
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Served Available MarketTotal Addressable Market
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This Slide shows the
Total addressable
market , Served
Available market and
Target Market You
can Edit It according
to your preference .
20
21. Total Addressable Marker Overview 2/3
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needs and capture your audience's attention.TAM =
TAM
Add Text Here
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needs and capture your audience's attention.SAM =
SAM
Add Text Here
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needs and capture your audience's attention.SOM =
SOM
Add Text Here
This Slide shows the
Total addressable
market , Served
Available market and
Serviceable Obtainable
Market
You can Edit It
according to your
preference
21
22. Total Addressable Marker Overview 3/3
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.SAM
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needs and capture your audience's attention.SOM
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.TAM$600 BN
$60 BN
800 M
PEOPLE
This Slide shows the
Total addressable
market , Served
Available market
Serviceable Obtainable
Market
Target Market You can
Edit It according to your
preference
22
23. TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
Total Addressable Market Forecasting
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
This slide shows the
Comparative analysis of
TAM SAM & SOM you
can edit the graph
yourself
23
Market Position
24. Use this slide to
conclude the
meeting and display
various
recommendations.
Conclusions Recommendations
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Conclusion &
Recommendations
24
27. Our
Mission
27
Vision
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Goal
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Mission
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28. About Us
28
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Value Client
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Target Audience
29. Our Team
29
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Designation
Name Here
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Designation
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Designation
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30. Post it
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01
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03
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02
30
31. Timeline
201620152014START
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32. 32
END
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20182017 2019
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33. Financial
Pound
30%
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Dollar
85%
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Euro
45%
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34. 34
Euro 45%
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Dollar 85%
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Pound 30%
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Financial
36. Our Goal
36
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Goal 01
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Goal 02
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Goal 03
37. Mind Map
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38. Bulb or Idea
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39. Our Target
39
Target 1
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Target 2
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Target 3
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Target 4
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