Conduct a thorough market research for new product using New Market Penetration Analysis PowerPoint Presentation Slides. Identify and evaluate the market need, market size, competition, and more with the help of content-ready new market penetration PowerPoint presentation slideshow. This ready-made PowerPoint complete deck comprises of templates like market segmentation, product market mapping, market research for new product, competitive opportunity, market landscape, market attractiveness, and more. Use new market penetration analysis PPT slides to create a plan to introduce your product in the market. These new market penetration analysis PowerPoint slides will help you assess the competitive market and product mapping for a product to be entered in a market successfully. These templates are completely customizable. You can edit the template as per your convenience. Edit the color, text, icon, and font size as per your need. Grab this new market penetration analysis PowerPoint templates to develop and introduce your new product in the market without any hassles. Introduce changes that assure improvement with our New Market Penetration Analysis Powerpoint Presentation Slides. Gain from being able to introspect.

1. New Market
Penetration
Analysis Your Company Name

2. Market Segmentation
• Region
• Country
• Population
• Climate
Geographic
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• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
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• Lifestyle
• Personality
• Values
• Interest
Psychographic
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• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
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3. Product Market Mapping
3
Need to calculate whether
benefits of an attractive market
outweigh the cost of investment to
increase competitiveness
Client is all advised to
enter this product line
Best fit product line for the
client
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Marketattractiveness
Competitive Strength
Product Market Map
Less More
LessMore
Move the circles and the
text boxes as per your
company’s competitive
strength & market
attractiveness
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4. In Marketing monitoring Product Launch and post Launch
Pre-testing of Image and Advertising Research Brand Positioning and Advertising Development
Concept, volumetric, and packaging testing Product concept and packaging development
Primary & Secondary Research into Consumer
views and product needs
Identifying Consumer views and product needs
Consumer usage Research Testing the product
The Market Research Process The New Product Development Process
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Market Research for New Product(Option 1 of 2)
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5. Market Research for New Product
5
Primary & Secondary Research into Consumer
views and product needs
Concept, volumetric, and packaging
testing
Consumer usage Research
Pre-testing of Image and Advertising
Research
In Marketing monitoring
Identifying Consumer views and product
needs
Product Launch and post
Launch
Brand Positioning and Advertising
Development
Product concept and packaging
development
Testing the product
The Market Research Process The New Product Development Process
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6. Competitive
Opportunity
Competitive
Intelligence Strengths,
Weakness & Threats
Competitor’s Market
Perception
• Customer, Analyst,
Independent third
party review about
the company &
products
• Social Media
Listening
• Reputation
Management
Innovation
R & D
• R&D in process
• Launch of new
offering impact
• Delivery
Mechanisms
• Business &
Marketing
Model
Competitor’s
Strategies
• Marketing
• Product
• Pricing
• Growth (M&As,
Strategic
Partnerships)
• Distribution network
• Customer
satisfaction
Financial
Review
• Revenue
trend
• Marketing
spending
• Risk
Assessment
Value
Proposition
• What customer need
& preferences is the
competitor trying to
meet ?
• Define Competitor’s
Value Proposition ?
Competitor’s
Profile
• Company History
• Management
Profile
• Customer’s Profile
• Company’s
Objectives
• Strategic Vision
Competitor
Detection
• Who are your
competitors ?
• Are they direct or
indirect ?
• What is the
criterion for
qualifying a
company as a
competitor ?
Competitive Opportunity
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7. Market Landscape
7
The flat glass manufacturing
industries are more focused
on recycling broken waste
glass
The rising number of airport
construction projects are
expected to propel the global
flat glass market
The use of flat glass in the
interior design segment is
growing at a significant rate
globally
The market is projected to
reach 83,396 kilotons by
2021
Key Trend Market Driver Market Driver Forecast
Global Flat Glass Market
for the Construction
Industry
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8. Detailed Market Analysis For New Product
Market
Analysis
Country Analysis
(PESTLE)
Industry
Analysis
Competitor
Analysis
Market Segmentation
Targeting & Positioning
Lead Generation-
Finding specific contact
information Timeline: Industry changes
through time & Forecasting
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9. 9
Fundamental
Analysis
Industry Analysis
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Company Analysis
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Economic Conditions
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Future Profit Outlook
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Fundamental Analysis of Market
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10. Competitive Strategies
Competitive Advantage
CompetitiveEdge
Lower Cost Differentiation
NarrowTargetBroadTarget
Broad Differentiation Strategy
When a firm seeks to be unique in its industry
along some dimensions that are widely valued
by buyers
Focused Differentiation Strategy
When a firm seeks differentiation in its target
segment
Focused Low Cost Strategy
When a firm seeks a cost advantage in its
target segment
Overall Low-Cost Provider Strategy
When a firm sets out to become the low cost
producer in its industry
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11. Market Attractiveness
11
Business Position
Strong Medium Week
LowMediumHigh
MarketAttractiveness
High Attractiveness
Medium Attractiveness
Low Attractiveness
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Move the circles and the
text boxes as per your
company’s competitive
strength & market
attractiveness
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12. Market Research Survey Icon Slide
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13. 13
Coffee
Time
(10:00-10:15AM)
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14. 14
Charts &
Graphs
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15. Stacked Chart
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
(ExpenditureIn($Billions)
Years
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• Product 02
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• Product 01
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16. Line with Markers
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Profit(InThousands)
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• Product 02
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• Product 01
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17. Clustered Column
40
30
25
45
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)
15
32
48
40
0
10
20
30
40
50
Jan Feb Mar Apr
Profit(Inpercentage)This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
• Product 02
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• Product 01
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18. Stacked Area
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage%
Financial Year 2016
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• Product 02
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• Product 01
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19. 19
Additional
Slides
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20. Anita Parker
Web Designer
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attention.
Tom Torres
CEO
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attention.
Jasmin Smith
Designer
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John Smith
Editor
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Our Team
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21. About Us
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22. Our Mission
Our Vision
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Our Mission
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Our Goal
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23. 05
01
02
03
04
Our Target
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24. Thank You
Address:
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
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