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1. Serviceable
Available
MARKET
Your Company Name

2. Content
2
01 Company Overview
02 Product/Service Categorization
03 Industry Analysis
04 Steps in Determining Market Size
05 Approaches to TAM
06 Market Segmentation
07 Market Trends Analysis
08 Buyer’s Persona
09
Competition Market
Share Analysis
10
Total Addressable
Market Overview
11 TAM Forecasting
12
Conclusion &
Recommendation
• New Product Launch Strategy
• Company SWOT Analysis
• Bottom-Up Approach
• Top-Down Approach

3. Agenda
Analysing Strategy
To analyze strategy for launch of
product in new market with new
segments of customers.
Penetration of New Market
To penetrate new product in new
market and measure its market
addressability.
Agenda
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Agenda
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Write your agenda
here to describe the
purpose of the
meeting and major
points for discussion.
3

4. Company Overview
Background Capabilities Accreditation
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
• Key services offered/Production capacity
• Milestones achieved in services offered/production
• Key projects handled
• List of main accreditation, if any
Promoters and Shareholding
• One Liner on CMD’s Background
• One Liner on CEO’s Background
• One Liner of Company’s Key Shareholder; e.g. PE Investor
Company’s Vision Company’s Mission
A brief company
overview displaying
the company’s vision,
mission ,background,
capabilities,
accreditation, and
shareholding.
4
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5. Product / Service Categorization
Product/Service Category A
• Air Conditioners
• Fridge
• LED Television
• Mobile Phone
• Tablets
• Laptops
Product/Service Category C
• Website Development
• App Development
• Add Text Here
• Add Text Here
Product/Service Category B
Product/Service Category D
A list of Products and
Services that are
offered by your
company are shown in
this slide . You can
make changes
accordingly.
5

6. Industry Analysis
Company
SWOT Analysis
New Product
Launch Strategy
6

7. New Product Launch Strategy
EXISTINGMARKETSNEWMARKETS
NEW PRODUCTSEXISTING PRODUCTS
INCREASINGRISK
INCREASING RISK
Ansoff Matrix
Market Penetration Product Development
Market Development Diversification
This slide displays the
Ansoff Matrix which
you can utilize to
develop strategy for the
launch of a new
product .
7

8. Company SWOT Analysis
Weaknesses
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Threats
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Strengths
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Opportunities
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needs and capture your audience's attention.
This slide shows the
analysis of Strength,
Weakness, Opportunity
and Threats of the
company . You can use
this information to
develop effective plan.
8

9. Steps in Determining Market Size
Sub Segmenting
Defining a clear market
sub- segment for efficient
calculation of the Total
Addressable Market.
Top-Down
Defining total market for
the product or service,
and then establishing
realistic estimate for your
market share.
Bottom-Up
Determine where to sell the
products, how many
locations will stock them and
how many substitutes are in
the market.
Assessment
Elaborated assessment of the
market & its demographics ,
opportunities and
psychographics are
to be conducted.
Competition
A detailed and thorough
analysis of the
completion in the market
is to be conducted.
Steps to be followed
while determining the
size of the market are
displayed in this slide .
Highlight the key step
and note down the
action taken.
9

10. Bottoms-Up
Approach
Approaches to TAM
Top-Down
Approach
10

11. Bottoms-Up Approach
Bottoms-Up Approach
Company Specifics and
Known Market Specific
Address
-Ability
Fundamental
Understanding of the Market
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This slide shows the
Bottom-top approach to
determine the Total
Addressable Market.
You can edit it
according to your will.
11

12. Top-Down Approach
Top-Down Approach
Understanding of Macro
Economy
Address
-ability
Competitiveness and
Penetration
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This slide shows the
Top-Down approach to
determine the Total
Addressable Market.
You can edit it
according to your will.
12

13. Market Segmentation
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
Segmentation of market
based on Geographic,
Demographic,
Psychographic and
Behavioral aspect are
shown in this slide . You
can make alterations
accordingly.
13
• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic

14. Market Trends Analysis
Use of Advance
Technology
High Usage of more
advance technology for
promotional activity and
manufacturing process.
Sales
Software
Increase in sales
management Software for
better and efficient sales.
Trend
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Trend
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Trend
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This Slide displays
various trends that might
have a positive or
negative effect on the
market. You can make
changes accordingly.
14

15. Buyer’s Persona
Background:
• President of marketing, founded 25
years ago
• Add Text Here
Demographics:
• Male
• Age 58
• Annual Income $ 300000
• Add Text Here
Goals:
• Have less employee turnover
• Have a retirement plan
• Add text here
Challenges:
• Keep customers from switching to
competitor's product.
• Add Text Here
Common Objections:
• Low Quality of product Packing.
• Add Text Here
Biggest Fears:
• Business losses after retirement
• Add Text Here
Hobbies & Interests:
• Playing Golf
• Riding horse
• Trekking on small mountains
• Add text Here
Sean Henning
15
You can use this slide to
develop a Buyers
persona by taking into
consideration the key
point shown.

16. Competition Market Share Analysis 1/2
34%
19%
10%
33%
4%
Apple
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Others
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LG
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HTC
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Samsung
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This Slide displays an
overview of market
share held by major
players in the Industry.
16

17. CompetitionMarket
ShareAnalysis2/2
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Graphical
representation of
Market Share analysis
is displayed in this
slide. You can edit this
Graph accordingly.
17

18. Total Addressable Market Overview 1/3
Total Addressable Market
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Served Available Market
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Target Market
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This Slide shows the
Total addressable
market , Served
Available market and
Target Market You can
Edit It according to your
preference .
18

19. Total Addressable Market Overview 1/3
Total Addressable Market
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Served Available Market
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Target Market
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This Slide shows the
Total addressable
market , Served
Available market and
Target Market You can
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preference .
19

20. Total Addressable Marker Overview 2/3
SOM=
SAM=
TAM=
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Total Addressable Market
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Serviceable Obtainable Market
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Served Available Market
This Slide shows the
Total addressable market
, Served Available market
and Serviceable
Obtainable Market
You can Edit It according
to your preference
20

21. Total Addressable Marker Overview 3/3
$600 BN
$60 BN
800 M
PEOPLE
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Total Addressable Market
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Served Available Market
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needs and capture your audience's attention.
Serviceable Obtainable Market
This Slide shows the
Total addressable market
, Served Available market
Serviceable Obtainable
Market
Target Market You can
Edit It according to your
preference
21

22. TotalAddressable
MarketForecasting
TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
This slide shows the
Comparative analysis
of TAM SAM & SOM
you can edit the graph
yourself
22
Market Position

23. Conclusion & Recommendations
Conclusions Recommendations
• Add Text Here
• Add Text Here
• Add Text Here
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• Add Text Here
• Add Text Here
Use this slide to
conclude the
meeting and display
various
recommendations.
23

24. Serviceable Available Market Icon Slide
24

25. Additional Slides
25

26. Our Mission
Vision
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Mission
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26

27. About Us
Value Client
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Target Audience
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Designation
Name Here
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Designation
Name Here
Our
Team
28

29. Financial
10% 30%
Minimum
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Medium
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Maximum
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50%
29

30. Our Goal
Text Here
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31. Puzzle
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01 0302 04
31

32. Post It
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Text Here
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Text Here
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33. Quotes
Great things are not done by
one person. They’re done by a
team of people.
-Steve Jobs
33

34. Timeline
Text Here 2016
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Text Here 2017
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Text Here 2018
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Text Here 2019
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35. Comparison
Maximum
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80%
50%
Medium
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50%
35

36. Our Target
$
01
02
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37. Thank You
emailaddress123@gmail.com
Email Address
0123456789
Contact Number
# street number, city, state
Address
37