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1. New Product
Research
Your Company Name

2. www.company.com 2
Market Segmentation
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• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral

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Product Market Mapping
Need to calculate whether benefits
of an attractive market outweigh
the cost of investment to increase
competitiveness
Client is all advised to
enter this product line
Best fit product line for the
client
Less More
LessMore
MarketAttractiveness
Competitive Strength
Product Market Map
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www.company.com 3

4. The Market Research Process The New Product Development Process
Primary & Secondary Research into
Consumer views and product needs
Identifying Consumer views and product
needs
Concept, volumetric, and packaging
testing
Product concept and packaging
development
Consumer usage Research Testing the product
Pre-testing of Image and Advertising
Research
Brand Positioning and Advertising
Development
In Marketing monitoring Product Launch and post Launch
Market Research for New Product
www.company.com 4
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5. Market Research for New Product
www.company.com 5
The Market Research Process
Primary & Secondary Research into
Consumer views and product needs
Concept, volumetric, and packaging
testing
Consumer usage Research
Pre-testing of Image and Advertising
Research
In Marketing monitoring
The New Product Development Process
Identifying Consumer views and product
needs
Product concept and packaging
development
Testing the product
Brand Positioning and
Advertising Development
Product Launch and post Launch
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6. Fundamental Analysis of Market
www.company.com 6
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Competitive
OpportunityCompetitive Intelligence Strengths, Weakness & Threats
Competitor’s Market
Perception
Innovation
R & D
Competitor’s
Strategies
Financial
Review
Value
Proposition
Competitor’s
Profile
Competitor
Detection
• Customer,
Analyst,
Independent
third party
review about
the company &
products
• Social Media
Listening
• Reputation
Management
• R&D in process
• Launch of new
offering impact
• Delivery
Mechanisms
• Business &
Marketing
Model
• Marketing
• Product
• Pricing
• Growth (M&As,
Strategic
Partnerships)
• Distribution
network
• Customer
satisfaction
• Revenue
trend
• Marketing
spending
• Risk
Assessment
• What customer
need &
preferences is
the competitor
trying to meet ?
• Define
Competitor’s
Value
Proposition ?
• Company History
• Management
Profile
• Customer’s
Profile
• Company’s
Objectives
• Strategic Vision
• Who are your
competitors ?
• Are they direct or
indirect ?
• What is the
criterion for
qualifying a
company as a
competitor ?

7. Market Landscape
www.company.com 7
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The flat glass manufacturing
industries are more focused
on recycling broken waste
glass
Key Trend
The rising number of airport
construction projects are
expected to propel the global
flat glass market
Market Driver
The use of flat glass in the
interior design segment is
growing at a significant rate
globally
Market Driver
The market is projected to
reach 83,396 kilotons by
2021
Forecast
Global Flat Glass Market
for the Construction
Industry
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attention.

8. Detailed Market Analysis For New Product
www.company.com 8
Market
Analysis
Industry
Analysis
Competitor
Analysis
Lead
Generation-
Finding specific
contact information
Country Analysis
(PESTLE)
Timeline: Industry
changes through time
& Forecasting
Market
Segmentation
Targeting &
Positioning
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9. This slide is 100% editable. Adapt it to your needs and capture your audience's attentionThis slide is 100% editable. Adapt it to your needs and capture your audience's attention
Fundamental Analysis of Market
Company
Analysis
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audience's attention.
Industry
Analysis
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Future Profit
Outlook
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Economic
Conditions
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Fundamental Analysis
www.company.com 9

10. Competitive Strategies
www.company.com 10
Lower Cost Differentiation
NarrowTargetBroadTarget
Broad Differentiation Strategy
When a firm seeks to be unique in its industry
along some dimensions that are widely valued
by buyers
Focused Differentiation Strategy
When a firm seeks differentiation in its target
segment
Focused Low Cost Strategy
When a firm seeks a cost advantage in its
target segment
Overall Low-Cost Provider Strategy
When a firm sets out to become the low cost
producer in its industry
Competitive Advantage
CompetitiveEdge
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11. Market Attractiveness
www.company.com 11
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High Attractiveness
Medium Attractiveness
Low Attractiveness
LowMediumHigh
MarketAttractiveness
Business Position
Strong Medium Week

12. www.company.com 12
Coffee Time
Time :11:00 to 11:15
It’s time for a…
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13. New Product Research Icon Slide
www.company.com 13

14. www.company.com 14
Graphs and
Charts

15. Line Chart Markers
www.company.com 15
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
92%
80%
Profit(InThousands)
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• Product 01
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• Product 02

16. Clustered Column-line
www.company.com 16
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• Product 01
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• Product 02
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• Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
Profit(InThousands)

17. Stacked Area
www.company.com 17
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• Product 01
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• Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
100%

18. Volume-High-Low-Close
www.company.com 18
0
10
20
30
40
50
60
70
05-05-2018 06-05-2018 07-05-2018 08-05-2018 09-05-2018
Volume
Volume
High
Low
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• Product 01
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• Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.

19. www.company.com 19
Additional
Slides

20. Anita Parker
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Tom Torres
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Jasmin Smith
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John Smith
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audience's attention.
Our Team
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www.company.com 20
ManagerWeb Designer CEO Editor

21. www.company.com 21
About Us
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22. www.company.com 22
Our
Vision
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Our
Mission
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Our
Goal
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Our
Values
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Our Vision
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23. Our Goal
www.company.com 23
05
01
02
03
04
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24. Address:
# street number, city, state
Contact Numbers:
0123456789
www.company.com 24
Thank You
Email Address:
emailaddress123@gmail.com