Presenting this set of slides with name - TAM Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty three slides. Our tailor made TAM Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on TAM Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.

1. TAM
Your Company Name

2. Content
Market Segmentation
Buyer’s Persona
• Bottom-Up Approach
• Top-Down Approach
Approaches to TAM
Market Trends Analysis
Total Addressable
Market Overview
Conclusion &
Recommendation
Competition Market
Share Analysis
TAM Forecasting
Product / Service
Categorization
Steps in Determining
Market Size
Company Overview
• New Product Launch Strategy
• Company SWOT Analysis
Industry Analysis
2

3. Agenda
Analysing Strategy
To analyze strategy for launch of product in new
market with new segments of customers.
Penetration of New Market
To penetrate new product in new market and measure
its market addressability.
Agenda
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Agenda
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Write your agenda
here to describe the
purpose of the
meeting and major
points for discussion.
3

4. Company Overview
Company’s Vision Company’s Mission
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your audience's attention
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your audience's attention
Background Capabilities Accreditation
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
• Key services offered/Production capacity
• Milestones achieved in services offered/production
• Key projects handled
• List of main accreditation, if any
Promoters and Shareholding
• One Liner On CMD’s Background
• One Liner On CEO’s Background
• One Liner Of Company’s Key Shareholder; e.g. PE Investor
A Brief company overview
Displaying the company’s
Vision, Mission ,Background,
Capabilities, Accreditation,
and Shareholding.
4

5. Product / Service Categorization
Product/Service
Category A
• Air Conditioners
• Fridge
• LED Television
Product/Service
Category B
• Mobile Phone
• Tablets
• Laptops
Product/Service
Category C
• Website
Development
• App Development
Product/Service
Category D
• Add Text Here
• Add Text Here
A list of Products and
Services that are
offered by your
company are shown
in this slide . You can
make changes
accordingly.
5

6. New Product Launch Strategy
Company SWOT Analysis
Industry
Analysis
6

7. New Product Launch Strategy
Market Penetration Product Development
Market Development Diversification
EXISTINGMARKETSNEWMARKETS
NEW PRODUCTSEXISTING PRODUCTS
INCREASINGRISK
INCREASING RISK
Ansoff Matrix
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audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
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to your needs and capture your
audience's attention.
This slide displays the Ansoff
Matrix which you can utilize
to develop strategy for the
launch of a new product .
7

8. Company SWOT Analysis
This slide shows the analysis
of Strength, Weakness,
Opportunity and Threats of the
company . You can use this
information to develop
effective plan.
Strengths
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audience's attention.
Threats
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it to your needs and capture your
audience's attention.
Weaknesses
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it to your needs and capture your
audience's attention.
Opportunities
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it to your needs and capture your
audience's attention.
S W
TO
8

9. Steps in Determining Market Size
Sub Segmenting
Defining a clear market
sub- segment for efficient
calculation of the Total
Addressable Market.
Top-Down
Defining total market for the
product or service, and then
establishing realistic estimate
for your market share.
Determine where to sell
the products, how many
locations will stock them
and how many substitutes
are in the market.
Bottom-Up
Elaborated assessment
of the market & its
demographics ,
opportunities and
psychographics are
to be conducted.
Assessment
A detailed and thorough
analysis of the
completion in the market
is to be conducted.
Competition
Steps to be followed while
determining the size of the
market are displayed in
this slide . Highlight the
key step and note down
the action taken.
9

10. Approaches
to TAM
Bottoms-Up Approach
Top-Down Approach
10

11. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Company Specifics and
Known Market Specific
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needs and capture your audience's attention.
Address-Ability
Bottoms-Up Approach
Bottoms-Up Approach
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needs and capture your audience's attention.
Fundamental Understanding
of the Market
This slide shows the
Bottom-top approach to
determine the Total
Addressable Market.
You can edit it
according to your will.
11

12. Top-Down Approach
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needs and capture your audience's attention.
Competitiveness and Penetration
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needs and capture your audience's attention.
Addressability
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needs and capture your audience's attention.
Understanding of
Macro Economy
Top-Down Approach
This slide shows the
Top-Down approach to
determine the Total
Addressable Market.
You can edit it
according to your will.
12

13. Market Segmentation
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
• Region
• Country
• Population
• Climate
Geographic
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
Segmentation of market
based on Geographic,
Demographic,
Psychographic and
Behavioral aspect are
shown in this slide .
You can make
alterations accordingly.
13

14. Market Trends Analysis
High Usage of more
advance technology for
promotional activity and
manufacturing process.
Use of Advance
Technology
Increase in sales
management
software for better
and efficient sales.
Sales
Software
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audience's attention.
Trend
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audience's attention.
Trend
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Trend
This Slide displays
various trends that
might have a positive or
negative effect on the
market. You can make
changes accordingly.
14

15. Buyer’s Persona
Sean Henning
Hobbies & Interests:
• Playing Golf
• Riding horse
• Trekking on small
mountains
• Add text Here
Background:
• President of marketing, founded
25 years ago
• Add Text Here
Demographics:
• Male
• Age 58
• Annual Income $
300000
• Add Text Here
Goals:
• Playing Golf
• Riding horse
• Trekking on small
mountains
• Add Text Here
Challenges:
• Keep customers from switching
to competitor's product.
• Add Text Here
Common Objections:
• Low Quality of product
Packing.
• Add Text Here
Biggest Fears:
• Business losses after
retirement
• Add Text Here
You can use this slide to
develop a Buyers
persona by taking into
consideration the key
point shown.
15

16. Competition Market Share Analysis 1/2
34%
19%
10%
33%
4%
Apple
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it to your needs and capture your
audience's attention.
This Slide displays
an overview of
market share held
by major players in
the Industry.
Others
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it to your needs and capture your
audience's attention.
LG
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it to your needs and capture your
audience's attention.
HTC
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it to your needs and capture your
audience's attention.
Samsung
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it to your needs and capture your
audience's attention.
16

17. Competition Market Share Analysis 2/2
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Graphical
representation of
Market Share analysis
is displayed in this
slide. You can edit this
Graph accordingly.
17

18. Total Addressable Market Overview 1/3
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capture your audience's attention.
Served Available Market
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Target Market
Total Addressable Market
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capture your audience's attention.
This Slide shows the Total
addressable market , Served
Available market and Target
Market You can Edit It
according to your preference
.
18

19. Total Addressable Marker Overview 2/3
TAM
• Add Text Here
SAM
• Add Text Here
SOM
• Add Text Here
This Slide shows the Total
addressable market , Served
Available market and
Serviceable Obtainable Market
You can Edit It according to
your preference
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.TAM =
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.SAM =
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.SOM =
19

20. Total Addressable Marker Overview 3/3
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.TAM =
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.SAM =
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.SOM =
$600 BN
$60 BN
800 M
PEOPLE
This Slide shows the Total
addressable market , Served
Available market Serviceable
Obtainable Market
Target Market You can Edit It
according to your preference
20

21. Total Addressable Market Forecasting
TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
21
This slide shows the
Comparative analysis of
TAM SAM & SOM you can
edit the graph yourself

22. Conclusion & Recommendations
Conclusions Recommendations
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
Use this slide to conclude
the meeting and display
various recommendations.
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
22

23. 23
Additional Slides

24. Vision
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audience's attention.
Mission
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audience's attention.
Our Mission
24

25. This slide is 100%
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audience's attention.
Designation
Name Here
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audience's attention.
Designation
Name Here
Our Team
25

26. Financial
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audience's attention.
85%
Dollar
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to your needs and capture your
audience's attention.
45%
Euro
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audience's attention.
30%
Pound
26

27. Quotes
Opportunity is missed by most
people because it dresses in overalls
and looks like work. -Thomas Edison
27

28. Comparison
60%
Facebook
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audience's attention.
40%
Twitter
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to your needs and capture your
audience's attention.
28

29. About Us
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audience's attention.
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Value Client
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Target Audience
29

30. Post it
30

31. Our Target
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Target 02
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Target 01
31

32. Puzzle
Text Here
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audience's attention.
Text Here
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Text Here
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Text Here
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01
0203
04
32

33. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
33