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The document outlines strategies for analyzing market segmentation, determining total addressable market (TAM), and launching new products. It includes a company overview, product categorization, SWOT analysis, and competitive market share insights, alongside the use of demographic, psychographic, and behavioral segmentation in understanding customer persona. Additionally, it discusses methodologies for market size estimation and trends analysis to guide effective product strategies.
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Tam PowerPoint Presentation Slides
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- 2. Content Market Segmentation Buyer’s Persona •Bottom-Up Approach • Top-Down Approach Approaches to TAM Market Trends Analysis Total Addressable Market Overview Conclusion & Recommendation Competition Market Share Analysis TAM Forecasting Product / Service Categorization Steps in Determining Market Size Company Overview • New Product Launch Strategy • Company SWOT Analysis Industry Analysis 2
- 3. Agenda Analysing Strategy To analyzestrategy for launch of product in new market with new segments of customers. Penetration of New Market To penetrate new product in new market and measure its market addressability. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Write your agenda here to describe the purpose of the meeting and major points for discussion. 3
- 4. Company Overview Company’s VisionCompany’s Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention Background Capabilities Accreditation • Add details on company’s history • Previous line of services • How it all started etc. • Other key points • Key services offered/Production capacity • Milestones achieved in services offered/production • Key projects handled • List of main accreditation, if any Promoters and Shareholding • One Liner On CMD’s Background • One Liner On CEO’s Background • One Liner Of Company’s Key Shareholder; e.g. PE Investor A Brief company overview Displaying the company’s Vision, Mission ,Background, Capabilities, Accreditation, and Shareholding. 4
- 5. Product / ServiceCategorization Product/Service Category A • Air Conditioners • Fridge • LED Television Product/Service Category B • Mobile Phone • Tablets • Laptops Product/Service Category C • Website Development • App Development Product/Service Category D • Add Text Here • Add Text Here A list of Products and Services that are offered by your company are shown in this slide . You can make changes accordingly. 5
- 6. New Product LaunchStrategy Company SWOT Analysis Industry Analysis 6
- 7. New Product LaunchStrategy Market Penetration Product Development Market Development Diversification EXISTINGMARKETSNEWMARKETS NEW PRODUCTSEXISTING PRODUCTS INCREASINGRISK INCREASING RISK Ansoff Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide displays the Ansoff Matrix which you can utilize to develop strategy for the launch of a new product . 7
- 8. Company SWOT Analysis Thisslide shows the analysis of Strength, Weakness, Opportunity and Threats of the company . You can use this information to develop effective plan. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. S W TO 8
- 9. Steps in DeterminingMarket Size Sub Segmenting Defining a clear market sub- segment for efficient calculation of the Total Addressable Market. Top-Down Defining total market for the product or service, and then establishing realistic estimate for your market share. Determine where to sell the products, how many locations will stock them and how many substitutes are in the market. Bottom-Up Elaborated assessment of the market & its demographics , opportunities and psychographics are to be conducted. Assessment A detailed and thorough analysis of the completion in the market is to be conducted. Competition Steps to be followed while determining the size of the market are displayed in this slide . Highlight the key step and note down the action taken. 9
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- 11. This slide is100% editable. Adapt it to your needs and capture your audience's attention. Company Specifics and Known Market Specific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Address-Ability Bottoms-Up Approach Bottoms-Up Approach This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fundamental Understanding of the Market This slide shows the Bottom-top approach to determine the Total Addressable Market. You can edit it according to your will. 11
- 12. Top-Down Approach This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Competitiveness and Penetration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Addressability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Understanding of Macro Economy Top-Down Approach This slide shows the Top-Down approach to determine the Total Addressable Market. You can edit it according to your will. 12
- 13. Market Segmentation • Age •Gender • Nationality • Ethnicity • Occupation • Income • Family Size Demographic • Region • Country • Population • Climate Geographic • Lifestyle • Personality • Values • Interest Psychographic • Brand Loyalty • Benefits Sought • User Status • Usage Rates • Occasion • Readiness to buy Behavioral Segmentation of market based on Geographic, Demographic, Psychographic and Behavioral aspect are shown in this slide . You can make alterations accordingly. 13
- 14. Market Trends Analysis HighUsage of more advance technology for promotional activity and manufacturing process. Use of Advance Technology Increase in sales management software for better and efficient sales. Sales Software This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This Slide displays various trends that might have a positive or negative effect on the market. You can make changes accordingly. 14
- 15. Buyer’s Persona Sean Henning Hobbies& Interests: • Playing Golf • Riding horse • Trekking on small mountains • Add text Here Background: • President of marketing, founded 25 years ago • Add Text Here Demographics: • Male • Age 58 • Annual Income $ 300000 • Add Text Here Goals: • Playing Golf • Riding horse • Trekking on small mountains • Add Text Here Challenges: • Keep customers from switching to competitor's product. • Add Text Here Common Objections: • Low Quality of product Packing. • Add Text Here Biggest Fears: • Business losses after retirement • Add Text Here You can use this slide to develop a Buyers persona by taking into consideration the key point shown. 15
- 16. Competition Market ShareAnalysis 1/2 34% 19% 10% 33% 4% Apple This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide displays an overview of market share held by major players in the Industry. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LG This slide is 100% editable. Adapt it to your needs and capture your audience's attention. HTC This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Samsung This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
- 17. Competition Market ShareAnalysis 2/2 0 10 20 30 40 50 60 70 Q1 Q2 Q3 Q4 YourFigures($,%) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other Graphical representation of Market Share analysis is displayed in this slide. You can edit this Graph accordingly. 17
- 18. Total Addressable MarketOverview 1/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Served Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Market Total Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide shows the Total addressable market , Served Available market and Target Market You can Edit It according to your preference . 18
- 19. Total Addressable MarkerOverview 2/3 TAM • Add Text Here SAM • Add Text Here SOM • Add Text Here This Slide shows the Total addressable market , Served Available market and Serviceable Obtainable Market You can Edit It according to your preference This slide is 100% editable. Adapt it to your needs and capture your audience's attention.TAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SOM = 19
- 20. Total Addressable MarkerOverview 3/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.TAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SAM = This slide is 100% editable. Adapt it to your needs and capture your audience's attention.SOM = $600 BN $60 BN 800 M PEOPLE This Slide shows the Total addressable market , Served Available market Serviceable Obtainable Market Target Market You can Edit It according to your preference 20
- 21. Total Addressable MarketForecasting TAM SAM SOM 2018 3 2.5 1.8 2019 3.6 3.3 2.2 2020 5 4.5 3 2021 4 3 2 TAM SAM SOM 100000 10000 1000 100 10 1 0 (ThousandofUnits) 21 This slide shows the Comparative analysis of TAM SAM & SOM you can edit the graph yourself
- 22. Conclusion & Recommendations ConclusionsRecommendations • Add Text Here • Add Text Here • Add Text Here • Add Text Here Use this slide to conclude the meeting and display various recommendations. • Add Text Here • Add Text Here • Add Text Here • Add Text Here 22
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- 24. Vision This slide is100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 24
- 25. This slide is100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here Our Team 25
- 26. Financial This slide is100% editable. Adapt it to your needs and capture your audience's attention. 85% Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% Euro This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Pound 26
- 27. Quotes Opportunity is missedby most people because it dresses in overalls and looks like work. -Thomas Edison 27
- 28. Comparison 60% Facebook This slide is100% editable. Adapt it to your needs and capture your audience's attention. 40% Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. About Us This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audience 29
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- 31. Our Target This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Target 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 01 31
- 32. Puzzle Text Here This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 0203 04 32
- 33. Thank You Address # streetnumber, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com 33