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1. Market Potential
for Company
Your Company Name

2. Content
Competition Market
Share Analysis
Company Overview
Approaches to TAM
• Bottom-Up Approach
• Top-Down Approach
Product / Service
Categorization
Market
Segmentation
Total Addressable
Market Overview
Industry Analysis
▪ New Product Launch Strategy
▪ Company SWOT Analysis
Market Trends
Analysis
TAM Forecasting
Steps in Determining
Market Size
Buyer’s Persona
Conclusion &
Recommendation
2

3. Agenda
3
Analysing Strategy
To analyze strategy for launch of product in new
market with new segments of customers.
Penetration of New Market
To penetrate new product in new market and
measure its market addressability.
Agenda
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Agenda
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4. Company Overview
Company’s Vision Company’s Mission
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audience's attention
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audience's attention
Background Capabilities Accreditation
▪ Add details on company’s history
▪ Previous line of services
▪ How it all started etc.
▪ Other key points
▪ Key services offered/Production capacity
▪ Milestones achieved in services offered/production
▪ Key projects handled
▪ List of main accreditation, if any
Promoters and Shareholding
▪ One Liner On CMD’s Background
▪ One Liner On CEO’s Background
▪ One Liner Of Company’s Key Shareholder; e.g. PE Investor
A Brief company overview
Displaying the company’s
Vision, Mission
,Background, Capabilities,
Accreditation, and
Shareholding.
4

5. Product / Service Categorization
Product/Service
Category A
▪ Air Conditioners
▪ Fridge
▪ LED Television
Product/Service
Category B
▪ Mobile Phone
▪ Tablets
▪ Laptops
Product/Service
Category C
▪ Website
▪ Development
▪ App Development
Product/Service
Category D
▪ Add Text Here
▪ Add Text Here
A list of Products and
Services that are offered
by your company are
shown in this slide . You
can make changes
accordingly.
5

6. 6
New Product Launch Strategy
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Company SWOT Analysis
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Industry Analysis

7. New Product Launch Strategy
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capture your audience's
attention.
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capture your audience's
attention.
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attention.
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This slide displays the
Ansoff Matrix which you
can utilize to develop
strategy for the launch of a
new product .
7
Market
Penetration
Market
Development
EXISTINGMARKETSNEWMARKETS
NEW PRODUCTSEXISTING PRODUCTS
INCREASINGRISK
INCREASING RISK
Ansoff Matrix
Product
Development
Diversification

8. Company SWOT Analysis
Strengths
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Weaknesses Opportunities Threats
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This slide shows the analysis
of Strength, Weakness,
Opportunity and Threats of
the company . You can use
this information to develop
effective plan.
8

9. Steps in Determining Market Size
………………………………………
…Sub Segmenting
Defining a clear
market sub- segment
for efficient calculation
of the Total
Addressable Market.
………………………………………
…Top-Down
Defining total market for
the product or service,
and then establishing
realistic estimate for your
market share.
………………………………………
…
Bottom-Up
Determine where to
sell the products, how
many locations will
stock them and how
many substitutes are
in the market.
Assessment
Elaborated assessment
of the market & its
demographics ,
opportunities and
psychographics are
to be conducted.
Competition
A detailed and
thorough analysis of
the completion in the
market is to
be conducted. Steps to be followed while
determining the size of the
market are displayed in
this slide . Highlight the
key step and note down
the action taken.
9

10. 10
Bottoms-Up Approach
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Top-Down Approach
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Approaches to TAM

11. Bottoms-Up Approach
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needs and capture your audience's attention.
Addressability
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needs and capture your audience's attention.
Fundamental Understanding
of the Market
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Company Specifics and
Known Market Specific
Bottoms-Up Approach
This slide shows the Bottom-
top approach to determine
the Total Addressable
Market. You can edit it
according to your will.
11

12. Top-Down Approach
Top-Down Approach
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needs and capture your audience's attention.
Addressability
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needs and capture your audience's attention.
Fundamental Understanding
of the Market
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needs and capture your audience's attention.
Company Specifics and
Known Market Specific
This slide shows the Top-
Down approach to determine
the Total Addressable
Market. You can edit it
according to your will.
12

13. Market Segmentation
▪ Region
▪ Country
▪ Population
▪ Climate
Geographic
▪ Age
▪ Gender
▪ Nationality
▪ Ethnicity
▪ Occupation
▪ Income
▪ Family Size
Demographic
▪ Lifestyle
▪ Personality
▪ Values
▪ Interest
Psychographic
▪ Brand Loyalty
▪ Benefits Sought
▪ User Status
▪ Usage Rates
▪ Occasion
▪ Readiness to buy
Behavioral
Segmentation of market
based on Geographic,
Demographic, Psychographic
and Behavioral aspect are
shown in this slide . You can
make alterations accordingly.
13

14. Market Trends Analysis
Use of Advance
Technology
High Usage of more
advance technology for
promotional activity and
manufacturing process.
Sales
Software
Increase in sales
management
software for better
and efficient sales.
Trend
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Trend
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Trend
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This Slide displays various
trends that might have a
positive or negative effect on
the market. You can make
changes accordingly.
14

15. Buyer’s Persona
15
Hobbies & Interests:
▪ Playing Golf
▪ Riding horse
▪ Trekking on small mountains
▪ Add text here
Challenges:
▪ Keep customers from switching to
competitor's product.
▪ Add text here
Common Objections:
▪ Low Quality of product Packing.
▪ Add text here
Biggest Fears:
▪ Business losses after retirement
▪ Add text here
Background:
▪ President of marketing, founded 25
years ago
▪ Add text here
Demographics:
▪ Male
▪ Age 58
▪ Annual Income$ 300000
▪ Add text here
Goals:
▪ Have Less employee turnover
▪ Have a retirement Plan
▪ Add text here
Sean Henning

16. Competition Market Share Analysis 1/2
Apple
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Others
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audience's attention.
LG
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audience's attention.
HTC
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audience's attention.
Samsung
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audience's attention.
34%
19%
10%
33%
4%
This Slide displays an
overview of market share
held by major players in the
Industry.
16

17. Competition Market Share Analysis 2/2
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Graphical representation of
Market Share analysis is
displayed in this slide. You
can edit this Graph
accordingly.
17

18. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Total Addressable Market
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capture your audience's attention.
Served Available Market
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Target Market
Total Addressable Market Overview 1/3
This Slide shows the Total
addressable market , Served
Available market and Target
Market You can Edit It
according to your preference .
18

19. Total Addressable Marker Overview 2/3
TAM
• Add Text Here
SAM
• Add Text Here
SOM
• Add Text Here
This Slide shows the Total
addressable market , Served
Available market and
Serviceable Obtainable
Market
You can Edit It according to
your preference
19
=
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.TAM
=
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needs and capture your audience's attention.SAM
=
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.SOM

20. Total Addressable Marker Overview 3/3
$600 BN $60 BN
800 M
PEOPLE
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TAM
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SAM
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to your needs and capture your
audience's attention.
SOM
This Slide shows the Total
addressable market , Served
Available market Serviceable
Obtainable Market
Target Market You can Edit It
according to your preference
20

21. Total Addressable Market Forecasting
TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
This slide shows the
Comparative analysis of TAM
SAM & SOM you can edit the
graph yourself
21
Market Position

22. Conclusion & Recommendations
▪ Add Text Here
▪ Add Text Here
▪ Add Text Here
▪ Add Text Here
Conclusions
▪ Add Text Here
▪ Add Text Here
▪ Add Text Here
▪ Add Text Here
Recommendations
Use this slide to conclude
the meeting and display
various recommendations.
22

23. Market Potential for Company Icons Slide
23

24. 24
Additional Slides

25. 25
Our Vision
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Our Mission
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audience's attention.
Our Goal
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audience's attention.
Our Mission

26. Our Awesome Team
26
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Name Here
Designation
Name Here
Designation
Name Here
Designation

27. Financial
27
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10%
Minimum
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audience's attention.
60%
Maximum

28. Comparison
50% 75% 95%
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audience's attention.
Twitter
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Google Plus
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Facebook
28

29. Post It
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30. Puzzle
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Text Here
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Text Here
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31. Our Goal
31
Goal 01 Goal 02 Goal 03
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32. Timeline
2015
2016
2017
2018
2019
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Start End
32

33. Quotes
33
…Robert Kiyosaki
Financial Freedom
is a Mental Emotional
And Educational
Process.

34. Our Target
34
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35. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
Emailaddress123@gmail.com
35