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1. Market
Opportunity
Analysis
Your Company Name

2. Presentation Outline
Market Assessment
Agenda Slide
01
Market Opportunity
Analysis
09
Introduction
02 Market Sizing
10
Key Statistics
03
Market Intelligence
framework
11
Market Survey
Template
04
Product Opportunity
Evaluation
12
Market Survey
– Graphical Representation
05
Ansoff’s matrix for Market
Analysis
13
Understanding the Market
Landscape
06
Identify Unmet &
Undeserved needs
14
Market Analysis
07
Bottoms-Up Approach
& Top-Down Approach
15
Opportunity Size Triangulation - 3
way to view an opportunity
08 Recommendations
16
2

3. Market Assessment Agenda Slide
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Market to be
Penetrated
› Introduction to the market
› Key statistics on market
› Market Survey Slides
Market Landscape
Includes the concluding points from the
entire deck, thereby providing key
insight in this market
Recommendation
› Market Opportunity Analysis
› Product Opportunity Evaluation for Startups
› Data Triangulation
Market Sizing
3

4. Introduction
Introduction Point 1
• Your Text Here
• Your Text Here
Introduction Point 2
• Your Text Here
• Your Text Here
Introduction Point 3
• Your Text Here
• Your Text Here
Introduction Point 4
• Your Text Here
• Your Text Here
Introduction Point 5
• Your Text Here
• Your Text Here
2million
Video views in 6 months
7billion
in market volume in 2020
State Some key facts here
4

5. Key Statistics
55%
Of Cyber attacks are
Unnoticed
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audience's attention.
70%
Of devices are
vulnerable to security
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audience's attention.
75%
Users don’t protect
their devices
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audience's attention.
90%
Of Connected
Devices Store
Personal Information
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audience's attention.
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5

6. Survey Result 1
Survey Result 2
Survey Result 3
Survey Result 4
Survey Result 5
Market Survey Template
Add your key summary here
Add your Key takeaway from this slide
01 Your Text Here 02 Your Text Here 03 Your Text Here
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6

7. Market Survey – Graphical Representation
Share of Respondents Highlights
61%
68%
71%
75%
94%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Survey result 1
Survey result 2
Enter the key summary here
I place time
limits on movie
viewing
I place time limits
on television
viewing
I place time limits
on internet usage
I place limits on
video game
playing
I pay attention to
the content of the
games my
children play
Key Takeaways
• Add Text Here
• Add Text Here
• Add Text Here
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7

8. Understanding the Market Landscape
Partners
Activities
Resources
Value
Proposition
Customer
Segments
Customer
Relationship
Channels
Costs Revenue Streams
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8

9. Market Analysis
Demand
What are customers
looking for?
Market
Relevance
Market
Fit
Market
Opportunity
Competition
How are you different?
Product
What do you do best?
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9

10. Opportunity Size Triangulation - 3 way to view an
opportunity
Opportunity
Size
Top Down
Add your market size here
Resource
Constraint Sizing
Add your market size here
Bottoms-Up
Customer or
Add your market size here
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10

11. Market Opportunity Analysis – Template 1
Market Opportunity
Analysis
To evaluate opportunities
To determine attractiveness
& probability of success 2.Can target market be
reached with cost-effective
media & trade channels?
3.Possess resources
to deliver benefits?
4.Are benefits better
than competitors?
5.Is it profitable?
1.Can benefits convince
target markets?
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11

12. Market Opportunity Analysis – Template 2
Customer
Competition
Company
Technology
Identify the unmet &/ or
underserved customer need
Identify the specific customers a
company will pursue
Assess advantage relatives
to competition
Assess the company’s resources to
deliver the offering
Assess market readiness
to technology
Specify opportunity in
concrete terms
Assess opportunity
attractiveness
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12

13. Market Sizing - Template 1
Total Available Market
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Serviceable Market
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Our Market Share
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1.3
Billion
532
Million 10
Million
13

14. Market Sizing - Template 2
01
02
03
Market
Opportunity
Xx,xxx
Sample Headline
Specifications Goes Here
Xx,xxx
Sample Headline
Specifications Goes Here
$xxM
Existing Market
Specifications Goes Here
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14

15. Market Sizing - Template 3
Expected share of
Addressable market
Segment
Addressable Market
Total
Addressable Market
Potential Market
Opportunity
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15

16. Market Intelligence Framework
Bowman
Strategy
Comprehensive
Market
Intelligence
Definitions & Taxonomy
Technology Adoption
Market Models
Analyst Insight
Forecast Methodologies
Industry Population
Demographics
Supply-site Analysis
Customer Behaviour
& Preferences
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16

17. Product Opportunity Evaluation
01 02 03 04 05
› Clearly Identifiable
Customer
› Meaningful problems to
solve
› Segmentable Market
› Customer Accessibility
› Customer Loyalty
Customer Product
› Tight niche focus
› No network effect
› Lean method Viable
› Team- to market fit
› Inherent Story
Finance
› Healthy Margins
› Demand Constraint
› Supply Constraint
› Sunk Costs
› Cash flow Requirements
› Secular trend Alignment
› Recent Innovation Filter
› Market Inefficiency
› Recent Competition Surge
› Signs of Commoditization
Timing Competition
› Limited Competition
› Competitor Fitness
› Your team’s Fitness
› Defensible position
› Barriers to entry
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17

18. Ansoff’s Matrix for Market Analysis
Market Penetration
Penetrate existing markets , gain
market share ; sell more to
existing customers
Sell more to current customers
& markets
Enter & develop new markets Diversify your business portfolio
( leverage core competencies)
Product Development
Market Development Diversification
New
Markets
Existing
Markets
Existing Products & Services New Products & Services
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18

19. Identify Unmet & Undeserved Needs
01 02 03
Licensee Needs
› Brand-name content
› Modularized content
› Seamless integration
› Reliable delivery
Advertiser Needs
› Highly trafficked site
› Attractive demographics
› Broad ad placement options
› Multiple ad formats (e.g
banners, audio, video)
› Measurable results
Individual Needs
› High-quality reliable reporting
› Focused reporting with
moderate depth
› Timely market information
› Pleasing user experience
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19

20. Bottoms-Up Approach & Top-Down Approach
Addressability
Fundamental
Understanding of Market
Company Specifics &
Known Market Specifics
Bottoms-Up Approach Top-Down Approach
Addressability
Competitiveness &
Penetration
Understanding of
Macro Economy
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20

21. Recommendations
Telecommunication
Market Analysis
Text Here
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21

22. Market Opportunity Analysis Icons Slide
22

23. Additional Slides
23

24. Stacked Bar Chart
9
15
18 20 21 22
25
30
34
10
15
17
23
26
31
34
37
40
5
15
25
35
45
55
65
Profit
(Million
dollars)
Product 01
Product 02
24

25. Column Chart
0%
50%
100%
150%
200%
250%
300%
350%
400%
450%
500%
2017 2018 2019 2020
Product
01
Product
02
Product 01 Product 02
25

26. Our Mission
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audience's attention.
Vision
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audience's attention.
Mission
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Goal
26

27. Our Team
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Designation
Name Here
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audience's attention.
Designation
Name Here
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Designation
Name Here
27

28. About Us
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audience's attention.
Professional
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audience's attention.
Creative
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audience's attention.
Talented
28

29. Magnifying Glass
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30. Bulb or Idea
IDEA
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31. Post it Notes
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32. 30 60 90 Days Plan
30
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Days Plan
60
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Days Plan
90
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Days Plan
32

33. Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
33