Market
Sizing
Your Company Name
Presentation Outline
2
Market Assessment
Agenda Slide
Introduction
Key Statistics
Market Survey Template
Market Survey
– Graphical Representation
Opportunity Size Triangulation -
3 way to view an opportunity
Market Analysis
Understanding the
Market Landscape
Market Opportunity Analysis
Market Sizing
Market Intelligence framework
Product Opportunity Evaluation
Ansoff’s matrix for
Market Analysis
Recommendations
Bottoms-Up Approach &
Top-Down Approach
Identify Unmet &
Undeserved needs
Market Assessment Agenda Slide
3
Market to be
Penetrated
Recommendation
Includes the concluding points from the entire deck,
thereby providing key insight in this market
• Introduction to the market
• Key statistics on market
• Market Survey Slides
Market Landscape
• Market Opportunity Analysis
• Product Opportunity
Evaluation for Startups
• Data Triangulation
Market Sizing
Introduction
4
State Some key facts here
2million
Video views in 6 months
7billion
in market volume in 2017
Introduction Point 1 Introduction Point 2 Introduction Point 3 Introduction Point 4 Introduction Point 5
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
Key Statistics
5
Cyber Attacks
Are Unnoticed
55%
Devices Are Vulnerable
To Security
70%
Users Don’t Protect
Their Devices
75%
Connected Devices Store
Personal Information
90%
Market Survey Template
6
Add your Key takeaway from this slide
• Your Text Here • Your Text Here • Your Text Here
Survey Result 1
Survey Result 2
Survey Result 3
Survey Result 4
Survey Result 5
Add Your Key Summary Here
Market Survey – Graphical Representation
7
Enter The Key Summary Here
61%
68% 71% 75%
94%
0%
20%
40%
60%
80%
100%
Share of Respondents
Survey result 1 Survey result 1
Key Takeaways
• Your Text Here • Your Text Here • Your Text Here
I place time limits
on movie viewing
I place time limits on
television viewing
I place time limits
on internet usage
I place limits on
video game playing
I pay attention to the content
of the games my children play
Highlights
Understanding the Market Landscape
8
Partners
Activities
Resources
Value
Proposition
Customer
Relationship
Channels
Customer
Segments
Costs
Revenue
Streams
Market Analysis
9
Demand
What are
customers
looking for?
Product
What do you
do best?
Competition
How are you
different?
Market Opportunity
Market Relevance
Market Fit
Opportunity Size Triangulation - 3 way to view an opportunity
10
Opportunity
Size
Top Down
Add your
market size
here
Bottom-Up
Custom or
Add your
market size
here
Resource
Constraint Sizing
Add your market
size here
Market Opportunity Analysis – Template 1
11
Can benefits convince
target markets?
Can target market be reached
with cost-effective media &
trade channels?
Possess resources to
deliver benefits?
Are benefits better
than competitors?
Is it profitable? Market Opportunity
Analysis
To evaluate opportunities
To determine attractiveness &
probability of success
Market Opportunity Analysis – Template 2
12
Identify the unmet &/ or
underserved customer need
Identify the specific customers a
company will pursue
Company
Technology
Competition
Customer
Assess advantage relatives to competition
Assess the company’s resources to deliver the offering
Assess market readiness to technology
Specify opportunity in concrete terms
Assess opportunity attractiveness
Market Sizing - Template 1
13
10
Million
532
Million
Our Market Share
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to your needs & capture your
audience's attention.
Serviceable Market
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to your needs & capture your
audience's attention.
Total Available Market
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to your needs & capture your
audience's attention.
1.3
Billion
Market Sizing - Template 2
14
Market
Opportunity
$xxM
Existing Market
Specifications Goes Here
Xx,xxx
Sample Headline
Specifications Goes Here
Xx,xxx
Sample Headline
Specifications Goes Here
Market Sizing - Template 3
15
Expected share of
Addressable market
Segment
Addressable Market
Total
Addressable Market
Potential Market
Opportunity
Market Intelligence framework
16
Market Models
Analyst Insight
Technology
Adoption
Forecast
Methodology
Customer Behaviour
& Preferences
Supply-site
Analysis
Definitions &
Taxonomy
Industry Population
Demographics
Comprehensive
Market
Intelligence
17
Product Opportunity
Evaluation
• Clearly Identifiable Customer
• Meaningful problems to solve
• Segmentable Market
• Customer Accessibility
• Customer Loyalty
Customer Product
• Tight niche focus
• No network effect
• Lean method Viable
• Team- to market fit
• Inherent Story
Finance
• Healthy Margins
• Demand Constraint
• Supply Constraint
• Sunk Costs
• Cash flow Requirements
• Secular trend Alignment
• Recent Innovation Filter
• Market Inefficiency
• Recent Competition Surge
• Signs of Commoditization
Timing Competition
• Limited Competition
• Competitor Fitness
• Your team’s Fitness
• Defensible position
• Barriers to entry
Ansoff’s Matrix for Market Analysis
18
Existing Product & Services
NewMarket
New Product & Services
ExistingMarket
Market Penetration
Penetrate existing market ,
gain market share ; sell more
to existing customer
Product Development
Sell more to current
customers & markets
Diversification
Diversify your business portfolio
( leverage core competencies)
Market Development
Enter & develop new market
Identify Unmet & Undeserved needs
19
Licensee Needs
• Brand-name content
• Modularized content
• Seamless integration
• Reliable delivery
Advertiser Needs
• Highly trafficked site
• Attractive demographics
• Broad ad placement options
• Multiple ad formats (e.g banners,
audio, video)
• Measurable results
Individual Needs
• High-quality reliable reporting
• Focused reporting with
moderate depth
• Timely market information
• Pleasing user experience
Bottoms-Up Approach & Top-Down Approach
20
Addressability
Fundamental
Understanding of
Market
Company Specifics &
Known Market
Specifics
Addressability
Competitiveness
& Penetration
Understanding
of Macro
Economy
Bottoms-Up Approach Top-Down Approach
Recommendations
21
Telecommunication Market Analysis
Your Text Here
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attention.
Your Text Here
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attention.
Your Text Here
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audience's attention.
Telecommunication Market Analysis
22
Take a Break
23
Charts And Graphs
Combo Chart
24
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
GrowthRate(%)
MarketSize(RMB100
Million)
• Product 01 • Product 02 • Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Scatter line
25
5
25
15
4
35
15
20
7
50
0
10
20
30
40
50
60
0 5 10 15 20 25 30 35 40 45 50
DollarInMillions
Sales In Percentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Area Chart
26
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
• Product 01 • Product 02100%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
27
Additional Slides
28
Our Vision
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Our Mission
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&
29
RobinDoe
JasminSmith
JohnDoe
TomTorres
EditorGraphic designerManagerCEO
Meet Our Team
30
Ab ut Us
31
Our Goal
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Comparison
32
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Man 60% Women 80%
Text Here
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33
Financial
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needs and capture your audience's attention.
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$459 $559
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audience's attention.
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$759
34
You were born to WIN, but to be a winner,
you must plan to win, prepare to win, and
expect to WIN.
- Zig Ziglar
Quotes
35
Dashboard
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attention.
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0 100
20
10
30
40
80
90
70
60
50
70%
36
TimelineThis slide is 100% editable. Adapt it to your needs and capture your audience's
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2015
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2016
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2017
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37
50%
United states
35%
Brazil
25%
Russia
40%
Australia
LocationThis slide is 100% editable. Adapt it to your needs and capture your audience's
attention.
38
Puzzle
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01
02
0304
Aim
01
02
03
04
Target
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Circular
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Venn
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Mind Map
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Magnifying Glass
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01
02
03
04
05
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44
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank
You

Market Sizing PowerPoint Presentation Slides

  • 1.
  • 2.
    Presentation Outline 2 Market Assessment AgendaSlide Introduction Key Statistics Market Survey Template Market Survey – Graphical Representation Opportunity Size Triangulation - 3 way to view an opportunity Market Analysis Understanding the Market Landscape Market Opportunity Analysis Market Sizing Market Intelligence framework Product Opportunity Evaluation Ansoff’s matrix for Market Analysis Recommendations Bottoms-Up Approach & Top-Down Approach Identify Unmet & Undeserved needs
  • 3.
    Market Assessment AgendaSlide 3 Market to be Penetrated Recommendation Includes the concluding points from the entire deck, thereby providing key insight in this market • Introduction to the market • Key statistics on market • Market Survey Slides Market Landscape • Market Opportunity Analysis • Product Opportunity Evaluation for Startups • Data Triangulation Market Sizing
  • 4.
    Introduction 4 State Some keyfacts here 2million Video views in 6 months 7billion in market volume in 2017 Introduction Point 1 Introduction Point 2 Introduction Point 3 Introduction Point 4 Introduction Point 5 • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
  • 5.
    Key Statistics 5 Cyber Attacks AreUnnoticed 55% Devices Are Vulnerable To Security 70% Users Don’t Protect Their Devices 75% Connected Devices Store Personal Information 90%
  • 6.
    Market Survey Template 6 Addyour Key takeaway from this slide • Your Text Here • Your Text Here • Your Text Here Survey Result 1 Survey Result 2 Survey Result 3 Survey Result 4 Survey Result 5 Add Your Key Summary Here
  • 7.
    Market Survey –Graphical Representation 7 Enter The Key Summary Here 61% 68% 71% 75% 94% 0% 20% 40% 60% 80% 100% Share of Respondents Survey result 1 Survey result 1 Key Takeaways • Your Text Here • Your Text Here • Your Text Here I place time limits on movie viewing I place time limits on television viewing I place time limits on internet usage I place limits on video game playing I pay attention to the content of the games my children play Highlights
  • 8.
    Understanding the MarketLandscape 8 Partners Activities Resources Value Proposition Customer Relationship Channels Customer Segments Costs Revenue Streams
  • 9.
    Market Analysis 9 Demand What are customers lookingfor? Product What do you do best? Competition How are you different? Market Opportunity Market Relevance Market Fit
  • 10.
    Opportunity Size Triangulation- 3 way to view an opportunity 10 Opportunity Size Top Down Add your market size here Bottom-Up Custom or Add your market size here Resource Constraint Sizing Add your market size here
  • 11.
    Market Opportunity Analysis– Template 1 11 Can benefits convince target markets? Can target market be reached with cost-effective media & trade channels? Possess resources to deliver benefits? Are benefits better than competitors? Is it profitable? Market Opportunity Analysis To evaluate opportunities To determine attractiveness & probability of success
  • 12.
    Market Opportunity Analysis– Template 2 12 Identify the unmet &/ or underserved customer need Identify the specific customers a company will pursue Company Technology Competition Customer Assess advantage relatives to competition Assess the company’s resources to deliver the offering Assess market readiness to technology Specify opportunity in concrete terms Assess opportunity attractiveness
  • 13.
    Market Sizing -Template 1 13 10 Million 532 Million Our Market Share This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Serviceable Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Total Available Market This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 1.3 Billion
  • 14.
    Market Sizing -Template 2 14 Market Opportunity $xxM Existing Market Specifications Goes Here Xx,xxx Sample Headline Specifications Goes Here Xx,xxx Sample Headline Specifications Goes Here
  • 15.
    Market Sizing -Template 3 15 Expected share of Addressable market Segment Addressable Market Total Addressable Market Potential Market Opportunity
  • 16.
    Market Intelligence framework 16 MarketModels Analyst Insight Technology Adoption Forecast Methodology Customer Behaviour & Preferences Supply-site Analysis Definitions & Taxonomy Industry Population Demographics Comprehensive Market Intelligence
  • 17.
    17 Product Opportunity Evaluation • ClearlyIdentifiable Customer • Meaningful problems to solve • Segmentable Market • Customer Accessibility • Customer Loyalty Customer Product • Tight niche focus • No network effect • Lean method Viable • Team- to market fit • Inherent Story Finance • Healthy Margins • Demand Constraint • Supply Constraint • Sunk Costs • Cash flow Requirements • Secular trend Alignment • Recent Innovation Filter • Market Inefficiency • Recent Competition Surge • Signs of Commoditization Timing Competition • Limited Competition • Competitor Fitness • Your team’s Fitness • Defensible position • Barriers to entry
  • 18.
    Ansoff’s Matrix forMarket Analysis 18 Existing Product & Services NewMarket New Product & Services ExistingMarket Market Penetration Penetrate existing market , gain market share ; sell more to existing customer Product Development Sell more to current customers & markets Diversification Diversify your business portfolio ( leverage core competencies) Market Development Enter & develop new market
  • 19.
    Identify Unmet &Undeserved needs 19 Licensee Needs • Brand-name content • Modularized content • Seamless integration • Reliable delivery Advertiser Needs • Highly trafficked site • Attractive demographics • Broad ad placement options • Multiple ad formats (e.g banners, audio, video) • Measurable results Individual Needs • High-quality reliable reporting • Focused reporting with moderate depth • Timely market information • Pleasing user experience
  • 20.
    Bottoms-Up Approach &Top-Down Approach 20 Addressability Fundamental Understanding of Market Company Specifics & Known Market Specifics Addressability Competitiveness & Penetration Understanding of Macro Economy Bottoms-Up Approach Top-Down Approach
  • 21.
    Recommendations 21 Telecommunication Market Analysis YourText Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs & capture your audience's attention. Telecommunication Market Analysis
  • 22.
  • 23.
  • 24.
    Combo Chart 24 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY' 11FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 GrowthRate(%) MarketSize(RMB100 Million) • Product 01 • Product 02 • Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 25.
    Scatter line 25 5 25 15 4 35 15 20 7 50 0 10 20 30 40 50 60 0 510 15 20 25 30 35 40 45 50 DollarInMillions Sales In Percentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 26.
    Area Chart 26 0 10 20 30 40 50 60 70 80 90 100 FY '12FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) • Product 01 • Product 02100% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 27.
  • 28.
    28 Our Vision This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. &
  • 29.
  • 30.
  • 31.
    31 Our Goal This slideis 100% editable. Adapt it to your needs and capture your audience's attention.
  • 32.
    Comparison 32 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Man 60% Women 80% Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
  • 33.
    33 Financial This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $459 $559 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $759
  • 34.
    34 You were bornto WIN, but to be a winner, you must plan to win, prepare to win, and expect to WIN. - Zig Ziglar Quotes
  • 35.
    35 Dashboard • This slideis 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 100 20 10 30 40 80 90 70 60 50 70%
  • 36.
    36 TimelineThis slide is100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 37.
    37 50% United states 35% Brazil 25% Russia 40% Australia LocationThis slideis 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38.
    38 Puzzle • This slideis 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39.
    39 01 02 0304 Aim 01 02 03 04 Target • This slideis 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Circular 40 Text Here This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Venn 41 This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    42 Mind Map • Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    Magnifying Glass 43 01 02 03 04 05 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44.
    44 Address: # street number,city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com Thank You