Presenting this set of slides with name - Tam Sam Som Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty four slides. Our tailor made Tam Sam Som Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Tam Sam Som Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
2. 07 Market Trends Analysis
08 Buyer’s Persona
09 Competition Market
Share Analysis
10 Total Addressable
Market Overview
11 TAM Forecasting
12 Conclusion & Recommendation
01 Company Overview
06 Market Segmentation
03 Industry Analysis
• New Product Launch Strategy
• Company SWOT Analysis
05 Approaches to TAM
• Bottom-Up Approach
• Top-Down Approach
02 Product / Service Categorization
04 Steps in Determining Market Size
Content
2
3. Analysing Strategy
To analyze strategy for launch of product in new market with new segments
of customers.
Penetration of New Market
To penetrate new product in new market and measure its
market addressability.
Agenda
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Agenda
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audience's attention.
Write your agenda
here to describe the
purpose of the
meeting and major
points for discussion.
Agenda
3
4. Company Overview
Background Capabilities Accreditation
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
• Key services offered/Production capacity
• Milestones achieved in services offered/production
• Key projects handled
• List of main accreditation, if any
Promoters and Shareholding
• One Liner On CMD’s Background
• One Liner On CEO’s Background
• One Liner Of Company’s Key Shareholder; e.g. PE Investor
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A Brief company overview
Displaying the company’s
Vision, Mission ,Background,
Capabilities, Accreditation,
and Shareholding.
Company’s MissionCompany’s Vision
4
5. Product / Service Categorization
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A list of Products and
Services that are
offered by your
company are shown
in this slide . You can
make changes
accordingly.
Product/Service
Category A
• Air Conditioners
• Fridge
• LED Television
Product/Service
Category B
• Mobile Phone
• Tablets
• Laptops
Product/Service
Category C
• Website
Development
• App Development
Product/Service
Category D
• Add Text Here
• Add Text Here
5
6. Industry
Analysis
New Product
Launch Strategy
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audience's attention.
Company
SWOT Analysis
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capture your
audience's attention.
6
7. New Product Launch Strategy
EXISTINGMARKETSNEWMARKETS NEW PRODUCTSEXISTING PRODUCTS
INCREASINGRISK
INCREASING RISK
Ansoff Matrix
Market Penetration Product Development
Market Development Diversification
This slide dis
Matrix which
to develop s
launch of a
7
8. Company SWOT Analysis
Strengths
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Weaknesses
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Opportunities
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Threats
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This slide shows the analysis
of Strength, Weakness,
Opportunity and Threats of the
company . You can use this
information to develop
effective plan.
8
9. Steps in Determining Market Size
Defining a clear market
sub- segment for efficient
calculation of the Total
Addressable Market.
Sub Segmenting
Defining total market for
the product or service,
and then establishing
realistic estimate for your
market share.
Top-Down
Determine where to sell the
products, how many
locations will stock them
and how many substitutes
are in the market.
Bottom-Up
Elaborated assessment of the
market & its demographics ,
opportunities and
psychographics are
to be conducted.
Assessment
A detailed and thorough
analysis of the
completion in the market
is to be conducted.
Competition
Steps to be followed while
determining the size of the
market are displayed in
this slide . Highlight the
key step and note down
the action taken.
9
10. Approaches
to TAM
Bottoms-Up
Approach
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Top-Down
Approach
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10
11. Bottoms-Up Approach
This slide shows the
Bottom-top approach to
determine the Total
Addressable Market.
You can edit it
according to your will.
Address-
Ability
Fundamental
Understanding
of the Market
Company Specifics and Known
Market Specific
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Bottoms-Up Approach
11
12. Top-Down Approach
Address-
Ability
Fundamental
Understanding
of the Market
Company Specifics and Known
Market Specific
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Top-Down Approach
This slide shows the
Top-Down approach to
determine the Total
Addressable Market.
You can edit it
according to your will.
12
13. Market Segmentation
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
Segmentation of market
based on Geographic,
Demographic,
Psychographic and
Behavioral aspect are
shown in this slide .
You can make
alterations accordingly.
• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
13
14. Market Trends Analysis
Use of Advance
Technology
High Usage of more
advance technology for
promotional activity and
manufacturing process.
Sales Software
Increase in sales
management software for
better and efficient sales.
Trend
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Trend
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Trend
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This Slide displays
various trends that
might have a positive or
negative effecton the
market. You can make
changes accordingly.
14
15. Buyer’s Persona
Sean Henning
Hobbies & Interests:
• Playing Golf
• Riding horse
• Trekking on small mountains
• Add text Here
Background:
• President of marketing, founded 25
years ago
• Add Text Here
Demographics:
• Male
• Age 58
• Annual Income $ 300000
• Add Text Here
Goals:
• Have Less Employee Turnover
• Have a Retirement Plan
• Add Text Here
Challenges:
• Keep customers from switching to
competitor's product.
• Add Text Here
Common Objections:
• Low Quality of product Packing.
• Add Text Here
Biggest Fears:
• Business losses after
retirement
• Add Text Here
15
You can use this slide to
develop a Buyers
persona by taking into
considerationthe key
point shown.
16. Competition Market Share Analysis 1/2
34%
19%
10%
33%
4%
Apple
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Others
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LG
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HTC
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Samsung
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This Slide displays
an overview of
market share held
by major players in
the Industry.
16
17. Competition Market Share Analysis 2/2
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Graphical
representation of
Market Share analysis
is displayed in this
slide. You can edit this
Graph accordingly.
17
18. Total Addressable Market Overview 1/3
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Total
Addressable Market
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Target Market
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Served
Available Market
This Slide shows the Total
addressable market , Served
Available market and Target
Market You can Edit It
according to your preference
.
18
19. Total Addressable Marker Overview 2/3
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TAM
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SAM SOM
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This Slide shows the Total
addressable market , Served
Available market and
Serviceable Obtainable Market
You can Edit It according to
your preference
19
20. Total Addressable Marker Overview 3/3
$600 BN
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TAM
$60 BN
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audience's attention.
SAM
800 M
POPLE
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SOM
This Slide shows the Total
addressable market , Served
Available market Serviceable
Obtainable Market
Target Market You can Edit It
according to your preference
20
21. Total Addressable Market Forecasting
Graphical
representation of
Market Share analysis
is displayed in this
slide. You can edit this
Graph accordingly.
TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
21
22. Conclusion & Recommendations
Conclusions
• Add Text Here
• Add Text Here
• Add Text Here
• Add Text Here
Recommendations
• Add Text Here
• Add Text Here
• Add Text Here
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Use this slide to conclude
the meeting and display
various recommendations.
22
25. Our Vision
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Our Mission
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Our Focus
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Our Mission
25
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Creative
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Target Audience
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Values Client
About Us
26
27. Financial
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Minimum
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Medium Maximum
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40$ 60$ 80$
27
28. Our Team
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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28
29. Timeline
Start
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2016
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2018
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2017
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2019
End
29
30. Our Target
Target 01
Target 02
Target 03
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30
31. 30%
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70%
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vs
Comparison
31
32. Mind Map
Add Text Here
Add Text Here
Add Text Here
Add Text Here
Add Text Here
Add Text Here
Add Text Here
Add Text Here
Add Text HereAdd Text Here
Add Text Here
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32
33. Opportunity is missed by most people
because it dresses in overalls and looks
like work.
-Thomas Edison
Quotes
33