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1. Tools To Analyze Market &
Discover Strategic Opportunities
For Growth
Your Company Name

2. Questions to Consider Before
Formulating Strategy
01 Step 1 - Define Your
Market
06
Market Opportunity Analysis
- Ansoff Matrix
02
Step 2 - Understand the Market
Adoption Curve
• Example - Smartphone adoption curve
• Market Strategies at Each Stage of the Adoption Curve
07
Market
Opportunity Assessment
03 Step 3 - PESTLE Analysis to
Understand the Market
08
Start with Market Research05 Step 5 - Create a
Competitive Advantage
10
Strategic Options04 Step 4 - Porter’s Five
Forces Analysis
09
Table of
Contents
2

3. Questions to Consider Before Formulating Strategy
What are your
Functional Processes?
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What is your Go-To-Market
Strategy?
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What Product/ Service
you Offer?
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Who is your
Target Customer?
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What is your
Business Mission?
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Successful businesses are clear about their business model and ensure their market strategy is aligned to each aspect of their business model.
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4. Market Opportunity Analysis - Ansoff Matrix
Market Penetration
Penetrates existing markets, gain
market share; sell more to existing
customer
Product Development
Sell more to current
customers & markets
Market Development
Enter & develop
new markets
Diversification
Diversify your business portfolio
(leverage core competencies)
Ansoff Matrix
NewMarketsExistingMarkets
Existing Products
& Services
New Products
& Services
The Ansoff Matrix is one of the most popular strategic models for market growth. The model provides 4 possible business growth strategies - Market Penetration, Market Development, Product
Development, and Diversification.
4

5. Market Opportunity Assessment
Do you have the capabilities to take advantage of market opportunities?
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Segment 5
Low Priority
Medium Priority
High Priority
Segment 1
Segment 9
Segment 2
Segment 12
Segment 13
Segment 8
Segment 6
Segment 7
Segment 11
Segment 4
Segment 10
Segment 3
SegmentattractivenessHigh
Low
CapabilitiesLow High
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6. Target Your
Market Better
• More product/ service
offerings
• Improved Marketing
Pitch
• Competitive War for
Leadership
Drop Unprofitable
Markets, Focus on Niche
• Too many markets
and poor market
position
• Declining profits and
market share
Diversify into New
Markets
• Leadership in Current
Market
• Resources and
capability to expand
• Demand in new
markets
Strategic Options
Every company needs to review its market strategy. Do you have an opportunity to expand into new markets? Or should you be targeting some markets better or exiting a few?
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7. Start with Market Research
7
Your Text
Here
Identify the trends
This will help you position your product and lead the
competitive race.
Identify customer needs
This will help you create a better product value and
expand your existing market.
Identify better, faster solutions
This can help you create a new market that did not
exist before.
Identify new use cases
This can help you expand your current market and tap
into new markets also.
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Once you are clear about your business model and have identified market segments, do a thorough market research
about their needs and how your products meet their expectations.

8. Step 1 - Define Your Market
• Protection of data
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• Blocking objectionable content
Product A
Product B
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FOR BUSINESSES FOR FAMILIES/ INDIVIDUALS
Identify the different use case scenarios of your product so that you can map your market and target it accordingly.
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9. Step 2 - Understand the Market Adoption Curve
CumulativeAdoption
Time
Innovators Early Adopters Early Majority Later Majority Laggards
Saturation
Take Off
S – curve model of diffusion process
(adopted from Rogers 1962).
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10. Example - Smartphone adoption curve
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Source- Research by analyst Horace Dediu at Asymco
Since the launch of iphone in 2007, the adoption of smartphones
has skyrocketed. According to analyst horace dediu at asymco, the
US market has passed the early adopters stage, the early majority
and is now entering the late majority stage. The late majority has
now adopted smartphones for practical purposes after they
became widely adopted by early majority
Insights
Here is an example of market adoption curve for the Smartphones industry. Similarly, map
out the adoption rate of your product in your industry.
10

11. Market Strategies at Each Stage of the Adoption Curve
Depending where your product is on the adoption curve, you can use the following strategies for maximum benefit.
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Strategies for the
• Claim Early Mover Advantage
• Focus on your Value Proposition
• Make it difficult for competitors to enter the market
• Leverage the market forces of supply and demand to
establish the lead
Takeoff
Stage
• Innovate to beat the competition in a mature market
• Use your killer value proposition to create new markets
and new customer segments
• Make it difficult for competitors to copy your idea
Saturation
Stage
• Beat the competition by superior value proposition
• Create a formidable cost strategy to get the price advantage
• Stay in tune with customer demands and needs to retain customer
loyalty
• Leverage strong partnerships to consolidate market share
• Introduce new products or services or enter new markets to keep the
profits coming
Middle
Stage
11

12. Step 3 - PESTLE Analysis to understand the Market
Perform PESTLE Analysis to determine how favorable is the political, economic and legal environment of the new market.
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• Stability of government
• Potential changes to
legislation
• Global influences
• Economic growth
• Employment rates
• Inflation rates
• Monetary policy
• Consumer confidence
• Income distribution
• Demographic influences
• Lifestyle factors
• Tax policies
• Employment laws
• Industry regulations
• Health & safety regulations
• Regulations &
restrictions
• Customer attitudes
Political Economic Sociological Technological Legal Environmental
• International influences
• Changes in information
technology
• Take- up rates
P E S T L E
12

13. Step 4 - Porter’s Five Forces Analysis
Threat of new entrants
• Barriers to entry
• Economies of scale
• Brand loyalty
• Capital requirements
• Cumulative experience
• Government policies
• Access to distribution
channels
• Switching costs
Bargaining power of suppliers
• Number of suppliers
• Size of suppliers
• Uniqueness of each
supplier’s product or
service
• Focal company’s ability
• to substitute
• Switching costs
Bargaining power of buyers
• Number of customers
• Size of each customer
order
• Differences between
competitors
• Price sensitivity
• Buyer’s ability to
substitute
• Buyer’s information
availability
• Switching costs
Threat of substitute products or services
• Number of substitute
• products available
• Buyer propensity to substitute
• Relative price performance
• of substitute
• Perceived level of
• product differentiation
• Switching costs
Rivalry among existing competitors
• Number of
competitors
• Diversity of
competitors
• Industry
concentration
• Industry
growth
• Quality
differences
• Brand loyalty
• Barriers to
exit
• Switching
costs
Use Porter’s Five Forces Analysis to analyze if the product/service can survive in the business environment.
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14. Step 5 - Create a Competitive Advantage
Finally, choose the factors that will give
you an edge over other competitors in
the market and capitalize on those.
02
03
04
05
06
07
08
01
Access to
Intellectual properties
Low cost production
Know-how
Exclusive strategic
partnerships
First mover advantage
Strategic
location
Strong R&D
Brand popularity &
Recognition
Strategic Assets
Reputation
Access to working capital
Speed
Flexibility of production
process
Exclusive resale &
distribution rights
Barriers to entry & exit
Best product or customer service
09
10
11
12
13
14
15
16
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15. Tools to Analyze Market & Discover Strategic Opportunities for Growth
15

16. Additional Slides
16

17. Agenda
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Agenda 01
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Agenda 03
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Agenda 02
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Agenda 04
17

18. Executive Summary-Market Overview
Market
Revenue
Base year
market growth rate
Average price per unit
industrial cameras
Compound
annual growth rate
Average price per
unit-frame grabbers
Degree of
technical change
Market size for last
year of study period
Market
Concentration
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19. Industry Size
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2016 2017 2018 2019 2020
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20. Target Market (Determine Your Brand’s Target Audience)
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21. Target Market Size & Growth
Penetrated market
Target market
Served market
Total available market
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22. Target Market Size & Growth
0
1
2
3
4
5
6
7
8
9
10
0
20
40
60
80
100
120
2017 2018 2019 2020 2021 2022 2023 2024
GrowthRate(%)
MarketSize(RMB100Million)
Market Size Growth Rate
Market Size
Growth Rate
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23. Market Opportunity
TODAY
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2021
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24. Market Opportunity by Business
Online Courses Virtual Classroom
Company Business
One-on-one Tutoring
E-learning App
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24

25. Market Trends (Current Number in Years)
0 10000 20000 30000 40000 50000
Rest of World
US
Asia Pacific
Europe
Japan
Canada
Latin
America 2020
2017
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26. Market Trends (Percentage Spending in Years)
0 10 20 30 40 50 60 70 80 90 100
Western Europe
Asia
North America
Eastern Europe
Latin America
MiddleEast
Africa
2020
2017
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27. Market Trends (Market Size & Demand Forecasts)
Asia-Pacific
The Largest Market
0 2 4 6 8 10
2016
2017
2018
2019
2020
Market Projected To Reach
US$ 1.1 Trillion by 2020
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28. Market Trends (Market With Potential for Growth)
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Middle East & Africa
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Asia-Pacific
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The United States
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29. Market Trends (High Growth Markets)
Asia-Pacific
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Middle East & Africa
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The United States
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30. Market Trends (Key Market Driver)
01
Market Driver
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03
Market Driver
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Market Driver
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02
Market Driver
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04
Market Driver
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31. Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
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for Watching!
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