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1. Market Potential
Your Company Name

2. Presentation Outline
Market Assessment
Agenda Slide
Introduction
Key Statistics
Market Survey Template
Market Survey
– Graphical Representation
Understanding the
Market Landscape
Market Analysis
Opportunity Size Triangulation
- 3 way to view an opportunity
Bottoms-Up Approach & Top-
Down Approach
Recommendations
Identify Unmet &
Undeserved needs
Ansoff’s matrix for Market
Analysis
Product Opportunity Evaluation
Market Intelligence framework
Market Sizing
Market Opportunity
Analysis
2

3. ▪ Market Opportunity Analysis
▪ Product Opportunity
Evaluation for Startups
▪ Data Triangulation
Market Sizing
▪ Introduction to the market
▪ Key statistics on market
▪ Market Survey Slides
Market Landscape
Recommendation
Includes the concluding points from the entire deck,
thereby providing key insight in this market
Market to be
Penetrated
Market Assessment
Agenda Slide
3

4. Point
1
▪ Your Text Here
▪ Your Text Here
Point
2
▪ Your Text Here
▪ Your Text Here
Point
3
▪ Your Text Here
▪ Your Text Here
Point
4
▪ Your Text Here
▪ Your Text Here
Point
5
▪ Your Text Here
▪ Your Text Here
2Million
Video views in 6 months
7Billion
in market volume in 2017
State Some Key Facts Here
Introduction
4

5. Key Statistics
55% 70% 75% 90%
Cyber Attacks Are
Unnoticed
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Devices Are
Vulnerable To Security
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audience's attention.
Users Don’t Protect
Their Devices
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Connected Devices Store
Personal Information
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audience's attention.
5

6. Market Survey Template
Add your key summary here
Survey Result 1 Survey Result 2 Survey Result 3 Survey Result 4 Survey Result 5
Add Your Key Takeaway From This Slide
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6

7. Market Survey – Graphical Representation
Add Your Key Takeaway From This Slide
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Survey result 1 Survey result 1Highlights
61%
66%
71% 74%
94%
0%
20%
40%
60%
80%
100%
Share of Respondents
place time limits
on movie viewing
place time limits on
television viewing
place time limits
on internet usage
place limits on
video game
playing
pay attention to the
content of the games
my children play
Enter the key summary here
7

8. Understanding the Market Landscape
Partners
Activities
Resources
Value
Proposition
Channels
Customer
Relationship
Customer
Segments
Costs
Revenue
Streams
8

9. Market Analysis
Demand
What are
customers
looking for?
Product
What do you
do best?
Competition
How are you
different?
Market Relevance
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Market Fit
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Market
Opportunity
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9

10. Opportunity Size Triangulation - 3 way to view an opportunity
Top Down
Add your market
size here
Bottom Down
Add your market
size here
Opportunity
Size
Resource
Constraint Sizing
Add your market
size here
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10

11. Market Opportunity Analysis – Template 1
Market Opportunity
Analysis
To evaluate opportunities
To determine
attractiveness &
probability of success
Can target market be
reached with cost-effective
media & trade channels?.
Possess resources to
deliver benefits?
Can benefits convince target
markets?
Is it profitable?
Are benefits better than
competitors?
11

12. Market Opportunity Analysis – Template 2
Identify the unmet &/ or
underserved customer
need
Identify the specific customers
a company will pursue
Assess advantage
relatives to competition
Assess the company’s
resources to deliver the
offering
Assess market
readiness to technology
Specify opportunity in
concrete terms
Assess
opportunity
attractiveness
Customer
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Competition
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Company
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Technology
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12

13. Market Sizing - Template 1
Total Available Market
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attention
1.3
Billion
Serviceable Market
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532
Million
10
Million
Our Market Share
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13

14. Xx,xxx
Sample Headline
Specifications goes here
$xxM
Existing Market
Specifications goes here
Xx,xxx
Sample Headline
Specifications goes here
Market Opportunity
Market Sizing
Template - 2
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14

15. Expected Share Of
Addressable Market
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Segment Addressable
Market
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Total
Addressable Market
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Potential Market
Opportunity
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Market Sizing
Template - 3
15

16. Definitions & Taxonomy
Market Models
Analyst Insight
Technology Adoption
Supply-Site Analysis
Forecast Methodology
Industry Population
Demographics
Customer Behaviour &
Preferences
Comprehensive
Market Intelligence
Market
Intelligence
Framework
16

17. ▪ Clearly Identifiable Customer
▪ Meaningful problems to solve
▪ Segmentable Market
▪ Customer Accessibility
▪ Customer Loyalty
Customer
Product
▪ Tight niche focus
▪ No network effect
▪ Lean method Viable
▪ Team- to market fit
▪ Inherent Story
Finance
▪ Healthy Margins
▪ Demand Constraint
▪ Supply Constraint
▪ Sunk Costs
▪ Cash flow Requirements
▪ Secular trend Alignment
▪ Recent Innovation Filter
▪ Market Inefficiency
▪ Recent Competition Surge
▪ Signs of Commoditization
Timing
Competition
▪ Limited Competition
▪ Competitor Fitness
▪ Your team’s Fitness
▪ Defensible position
▪ Barriers to entry
Product Opportunity
Evaluation 17

18. Ansoff’s Matrix for Market Analysis
NewMarketExistingMarket
Existing Product &
Services
New Product &
Services
Market Penetration
Penetrate existing market ,
gain market share ; sell
more to existing customer
Product
Development
Sell more to current
customers & markets
Market Development
Enter & develop new
market
Diversification
Diversify your business
portfolio ( leverage core
competencies)
18

19. Identify Unmet & Undeserved needs
01
02
03
Advertiser Needs
▪ Highly trafficked site
▪ Attractive demographics
▪ Broad ad placement options
▪ Multiple ad formats (e.g banners,
audio, video)
▪ Measurable results
Individual Needs
▪ High-quality reliable reporting
▪ Focused reporting with moderate
depth
▪ Timely market information
▪ Pleasing user experience
Licensee Needs
▪ Brand-name content
▪ Modularized content
▪ Seamless integration
▪ Reliable delivery
19

20. Bottoms-Up Approach & Top-Down Approach
Addressability
Fundamental
Understanding of
Market
Company
Specifics & Known
Market Specifics
Bottoms-Up Approach
Addressability
Competitiveness
& Penetration
Understanding of
Macro Economy
Top-Down Approach
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20

21. Your Text Here
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Your Text Here
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Your Text Here
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Telecommunication Market Analysis
Recommendations
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your audience's attention.
21

22. Let’s have a
Coffee Break
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22

23. Market Potential Icon Slides
23

24. Market Potential Icon Slides cont.…
24

25. Charts & Graph
25

26. Clustered Column
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr
SalesinPercentage(%)
Financial Year 2017
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select “Edit Data”.
▪ Product 1
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based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr
SalesinPercentage(%)
Financial Year 2017
▪ Product 2
26

27. Donut Pie Chart
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50%
30%
20%
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▪ Product 1
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▪ Product 3
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▪ Product 2
27

28. Clustered Column - Line
0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
Inpercentage
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▪ Product 1
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▪ Product 3
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▪ Product 2
28

29. Additional Slides
29

30. Vision
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Mission
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Goals
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Our Mission
30

31. Our Team
JohnSmith
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General Manager
AnitaDoe
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Editor
TomasCross
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Graphic Designer
31

32. About
UsThis is a representative image, and should be
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32

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Our Goal
33

34. Comparison
30% 60%
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Africa
60%
North America
30%
34

35. Financial
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75%
Maximum
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52%
Medium
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36%
Minimum
35

36. Great things in business are never done
by one person. They’re done by a team
of people.
-Steve Jobs
36

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Dashboard
0 100
20
10
30
40
80
90
70
60
50
70%
37

38. Timeline
2014
Text Here
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2015
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2016
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2017
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2018
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39. Location
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65%
In Texas
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28%
In North Carolina
15%
In Idaho
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USA Map
39

40. Puzzle
01
02 03
0504
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Target
41

42. Circular
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01
02
03
04
05
06
42

43. Venn
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44. Mind Map
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04
03 02
01
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45. Magnifying Glass
100% 80% 50% 30%
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Your Text
Here
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Here
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46. Thank You
Address:
# street number, city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789
46