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1. Market
Your Company Name

2. Presentation Outline
03 Key Statistics
07 Market Analysis
08
Opportunity Size Triangulation - 3 way to
view an opportunity
01 Market Assessment Agenda Slide
06 Understanding the Market Landscape
02 Introduction
05 Market Survey – Graphical Representation
04 Market Survey Template
11 Market Intelligence framework
15 Bottoms-Up Approach & Top-Down Approach
16 Recommendations
09 Market Opportunity Analysis
14 Identify Unmet & Undeserved needs
10 Market Sizing
13 Ansoff’s matrix for Market Analysis
12 Product Opportunity Evaluation
2

3. Market Assessment Agenda Slide
Market to be
Penetrated
Includes the concluding points from the entire deck, thereby providing key insight in this market
Recommendation
• Market Opportunity Analysis
• Product Opportunity Evaluation for Startups
• Data Triangulation
Market Sizing
• Introduction to the market
• Key statistics on market
• Market Survey Slides
Market Landscape
3

4. Introduction
2 Million +7Billion Dollars
Video views in 6 months in market volume in 2020
4
Introduction Point 3
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Introduction Point 4
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Introduction Point 1
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Introduction Point 2
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State Some key facts here

5. Key Statistics
Of Cyber Attacks
are Unnoticed
55%
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Of Devices are
Vulnerable to Security
70%
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Connected Devices Store
Personal Information
90%
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Users Don’t Protect
their Devices
75%
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5

6. Market Survey Template
Enter The Key Summary Here
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• Your Text Here • Your Text Here • Your Text Here
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Survey Result
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Survey Result
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Survey Result
6

7. Market Survey – Graphical Representation
Enter The Key Summary Here
Highlights
I place time limits
on movie viewing
I place time limits on
television viewing
I place time limits
on internet usage
I place limits on
video game playing
I pay attention to the
content of the games my
children play
61% 68% 71% 75%
94%
0%
20%
40%
60%
80%
100% Share of Respondents
Survey result 1 Survey result 2
Key Takeaways • Text Here • Text Here
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8. Understanding the Market Landscape
Partners
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Value Proposition
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Resources
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Activities
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Customer Segments
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Customer Relationship
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Channels
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Revenue Streams
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Costs
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9. Market Analysis
Demand
What are customers
looking for?
Product
What do you do
best?
Competition
How are you different?
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Market Relevance
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Market Fit
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Market Opportunity
9

10. Opportunity Size Triangulation - 3 way to view an opportunity
Add your market size here
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Add your market size here
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Add your market size here
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Top Down
Resource
Constraint Sizing
Bottom-Up
Custom or
Opportunity
Size
10

11. Market Opportunity Analysis – Template 1
Market Opportunity Analysis
To evaluate opportunities
To determine attractiveness & probability of success
Can benefits
convince target
markets?
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Can target market be
reached with cost-effective
media & trade channels?
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Possess resources
to deliver
benefits?
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Are benefits better
than competitors?
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Is it
profitable?
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11

12. Market Opportunity Analysis – Template 2
Customer
Competition
Company
Technology
Identify the unmet &/ or
underserved customer need
Identify the specific customers a company
will pursue
Assess advantage relatives to
competition
Assess the company’s resources to deliver
the offering
Assess market readiness to technology
Assess opportunity attractiveness
Specify opportunity in concrete terms
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12

13. Market Sizing - Template 1
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Total Available Market
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Serviceable Market
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Our Market Share
1.3
Billion
532
Billion
10
Billion
13

14. Market Sizing - Template 2
$xxM
Existing Market
Specifications goes here
Xx,xxx
Sample Headline
Specifications goes here
Xx,xxx
Sample Headline
Specifications goes here
Market
Opportunity
14

15. Market Sizing - Template 3
Potential Market
Opportunity
Total
Addressable Market
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Segment
Addressable Market
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Expected share of
Addressable market
15

16. Market Intelligence Framework
Forecast Methodologies
Customer Behavior & Preferences
Supply-site Analysis
Industry Population Demographics
Market Models
Analysis Insight
Technology Adoption
Definitions & Taxonomy
Comprehensive
Market
Intelligence
16

17. Product Opportunity Evaluation
• Clearly Identifiable Customer
• Meaningful problems to solve
• Segmentable Market
• Customer Accessibility
• Customer Loyalty
01 Customer 02 Product
• Tight niche focus
• No network effect
• Lean method Viable
• Team- to market fit
• Inherent Story
03 Finance
• Healthy Margins
• Demand Constraint
• Supply Constraint
• Sunk Costs
• Cash flow Requirements
05 Competition
• Limited Competition
• Competitor Fitness
• Your team’s Fitness
• Defensible position
• Barriers to entry
• Secular trend Alignment
• Recent Innovation Filter
• Market Inefficiency
• Recent Competition Surge
• Signs of Commoditization
04 Timing
17

18. Ansoff’s Matrix for Market Analysis
Existing Product & Services New Product & Services
NewMarketExistingMarket
01 02
04 03
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Penetrate existing market ,
gain market share ; sell more to
existing customer
Market Penetration
Sell more to current customers
& markets
Product Development
Diversify your business
portfolio
( leverage core competencies)
Diversification
Enter & develop new market
Market Development
18

19. Identify Unmet & Undeserved Needs
Identify Unmet
& Undeserved
needs
• High-quality reliable reporting
• Focused reporting with moderate depth
• Timely market information
• Pleasing user experience
Individual Needs
• Brand-name content
• Modularized content
• Seamless integration
• Reliable delivery
Licensee Needs
• Highly trafficked site
• Attractive demographics
• Broad ad placement options
• Multiple ad formats (e.g banners,
audio, video)
• Measurable results
Advertiser Needs
19

20. Bottoms-Up Approach & Top-Down Approach
01
02
03
01
02
03Addressability
Fundamental
Understanding of Market
Company Specifics &
Known Market Specifics Addressability
Competitiveness
& Penetration
Understanding of
Macro Economy
Bottoms-Up Approach Top-Down Approach
20

21. Recommendations
Telecommunication Market Analysis
Your Text Here
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22. Market Approach Icons Slide
22

23. Graphs &
Charts
23

24. Column Chart
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19 FY' 20
Salesinpercentage(%)
Product02
Product01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
24

25. Bubble Chart
0
10
20
30
40
50
60
70
0 10 20 30 40 50
InPercentage
Product 02
Product 01
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
25

26. Additional
Slides
26

27. Our Mission
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Mission
Vision
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Goal
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28. Our Team
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Designation
Name Here
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Designation
Name Here
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Designation
Name Here
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29. About Us
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Target Audiences
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Preferred by Many
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Values Client
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30. Our Goal This slide is 100% editable. Adapt it to your needs and
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Goal 01
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Goal 02
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31. Financial
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Minimum
40%
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Medium
65%
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Maximum
85%
31

32. Quotes
Great things in
business are never done
by one person. They're
done by a
team of people.
Steve Jobs
32

33. Venn
04
03
02
01
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34. Timeline
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2017
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2019
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2016
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2020
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2018
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35. Thanks for Watching!
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
35