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Product Market Mapping PowerPoint Presentation Slides
The document outlines a comprehensive market research and product development strategy that includes market segmentation, competitive analysis, and consumer insights. It emphasizes the importance of adaptability in presentations and provides guidance on assessing market attractiveness and competitive positioning. Additionally, it highlights the processes involved in new product launch and post-launch evaluations.
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Product Market Mapping PowerPoint Presentation Slides
- 1. Product Market Mapping YourCompany Name
- 2. Market Segmentation www.company.com 2 GeographicDemographic Psychographic Behavioral ▪ Region ▪ Country ▪ Population ▪ Climate ▪ Age ▪ Gender ▪ Nationality ▪ Ethnicity ▪ Occupation ▪ Income ▪ Family Size ▪ Lifestyle ▪ Personality ▪ Values ▪ Interest ▪ Brand Loyalty ▪ Benefits Sought ▪ User Status ▪ Usage Rates ▪ Occasion ▪ Readiness to buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 3. Product Market Mapping www.company.com3 Less More LessMore Marketattractiveness Competitive Strength Product Market Map Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Best fit product line for the client Client is all advised to enter this product line Move the circles and the text boxes as per your company’s competitive strength & market attractiveness This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 4. www.company.com 4 MarketResearch forNewProduct In Marketingmonitoring Product Launch and post Launch Pre-testing of Image and Advertising Research Brand Positioning and Advertising Development Concept, volumetric, and packaging testing Product concept and packaging development Primary & Secondary Research into Consumer views and product needs Identifying Consumer views and product needs Consumer usage Research Testing the product
- 5. Market Research forNew Product www.company.com 5 The Market Research Process The New Product Development Process Primary & Secondary Research into Consumer views and product needs Identifying Consumer views and product needs Concept, volumetric, and packaging testing Product concept and packaging development Consumer usage Research Testing the product Pre-testing of Image and Advertising Research Brand Positioning and Advertising Development In Marketing monitoring Product Launch and post Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 6. Market Research forNew Product www.company.com 6 The Market Research Process The New Product Development Process Primary & Secondary Research into Consumer views and product needs Identifying Consumer views and product needs Concept, volumetric, and packaging testing Product concept and packaging development Consumer usage Research Testing the product Pre-testing of Image and Advertising Research Brand Positioning and Advertising Development In Marketing monitoring Product Launch and post Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 7. Competitive Opportunity Competitive Intelligence Strengths, Weakness& Threats Competitor’s Market Perception ▪ Customer, Analyst, Independent third party review about the company & products ▪ Social Media Listening ▪ Reputation Management Innovation R & D ▪ R&D in process ▪ Launch of new offering impact ▪ Delivery Mechanisms ▪ Business & Marketing Model Competitor’s Strategies ▪ Marketing ▪ Product ▪ Pricing ▪ Growth (M&As, Strategic Partnerships) ▪ Distribution network ▪ Customer satisfaction Financial Review ▪ Revenue trend ▪ Marketing spending ▪ Risk Assessment Value Proposition ▪ What customer need & preferences is the competitor trying to meet ? ▪ Define Competitor’s Value Proposition ? Competitor’s Profile ▪ Company History ▪ Management Profile ▪ Customer’s Profile ▪ Company’s Objectives ▪ Strategic Vision Competitor Detection ▪ Who are your competitors ? ▪ Are they direct or indirect ? ▪ What is the criterion for qualifying a company as a competitor ? Competitive Opportunity www.company.com 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 8. Market Landscape www.company.com 8 MarketAnalysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention Key TrendMarket DriverMarket DriverForecast The flat glass manufacturing industries are more focused on recycling broken waste glass The rising number of airport construction projects are expected to propel the global flat glass market The use of flat glass in the interior design segment is growing at a significant rate globally The market is projected to reach 83,396 kilotons by 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 9. Detailed Market AnalysisFor New Product www.company.com 9 Country Analysis (PESTLE) Industry Analysis Competitor Analysis Market Segmentation Targeting & Positioning Lead Generation- Finding specific contact information Timeline: Industry changes through time & Forecasting Market Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 10. Fundamental Analysis ofMarket www.company.com 10 Fundamental Analysis ▪ Company Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention ▪ Industry Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention ▪ Economic Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention ▪ Future Profit Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 11. Competitive Strategies www.company.com 11 BroadDifferentiation Strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Focused Differentiation Strategy When a firm seeks differentiation in its target segment Focused Low Cost Strategy When a firm seeks a cost advantage in its target segment Overall Low-Cost Provider Strategy When a firm sets out to become the low cost producer in its industry Lower Cost Differentiation NarrowTargetBroadTarget CompetitiveEdge Competitive Advantage This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 12. Market Attractiveness www.company.com 12 BusinessPosition Strong Medium Week LowMediumHigh MarketAttractiveness High Attractiveness Medium Attractiveness Low Attractiveness ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention Move the circles and the text boxes as per your company’s competitive strength & market attractiveness This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 13. Product Market MappingIcon Slide www.company.com 13
- 14. Coffee Time 11:00 to11:15 www.company.com 14
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- 16. Clustered Bar www.company.com 16 40 30 25 45 0 10 20 30 40 50 JanFeb Mar Apr Profit(Inpercentage) 15 32 48 40 0 10 20 30 40 50 Jan Feb Mar Apr Profit(Inpercentage) • Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 17. Stacked Line WithMarkers www.company.com 17 0 10 20 30 40 50 60 Task1 Task2 Task3 Task4 Task5 Task6 Task7 Task8 Task9 Task10 Task11 Task12 Inmillion • Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 18. Combo Chart www.company.com 18 0.50.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2009 2010 2011 2012 2013 2014 2015 2016 2017 (ExpenditureIn($Billions) Years • Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 19. Donut Pie Chart www.company.com19 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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- 21. Our Mission www.company.com 21 Our Vision Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 22. Our Team www.company.com 22 AnitaParker Web Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tom Torres CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jasmin Smith Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Smith Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 23. About Us www.company.com 23 This slideis 100% editable. Adapt it to your needs and capture your audience's attention Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Post It www.company.com 24 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention
- 25. Thank You www.company.com 25 Address: # streetnumber, city, state Email emailaddress123@ gmail.com Contact Numbers: 0123456789 This slide is 100% editable. Adapt it to your needs and capture your audience's attention