Presenting this set of slides with name - Market Potential Analysis Powerpoint Presentation Slides. This PPT deck displays thirty six slides with in depth research. Our topic oriented Market Potential Analysis Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographs for an inclusive and comprehensive Market Potential Analysis Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.

1. Market
Potential
Analysis
Your Company
Name

2. Content2
Company
Overview
01
• Bottom-Up Approach
• Top-Down Approach
Approaches to TAM
05
Competition Market Share
Analysis
09
Product / Service
Categorization
02
Market Segmentation
06
Total Addressable Market
Overview
10
• New Product Launch Strategy
• Company SWOT Analysis
Industry Analysis
03
Market
Trends Analysis
07
TAM Forecasting
11
Steps in Determining
Market Size
04
Buyer’s Persona
08
Conclusion &
Recommendation
12

3. Agenda
3
Analysing Strategy
To analyze strategy for launch of product in new market
with new segments of customers.
Penetration of New Market
To penetrate new product in new market and measure its
market addressability.
Agenda
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Agenda
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Write your agenda
here to describe the
purpose of the
meeting and major
points for discussion.

4. Company Overview4
Company’s Vision Company’s Mission
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your audience's attention
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your audience's attention
Background Capabilities Accreditation
• Add details on company’s history
• Previous line of services
• How it all started etc.
• Other key points
• Key services offered/Production capacity
• Milestones achieved in services offered/production
• Key projects handled
• List of main accreditation, if any
Promoters and Shareholding
• One Liner On CMD’s Background
• One Liner On CEO’s Background
• One Liner Of Company’s Key Shareholder; e.g. PE Investor
A Brief company
overview Displaying
the company’s Vision,
Mission ,Background,
Capabilities,
Accreditation, and
Shareholding.

5. Product / Service Categorization5
Product/Service
Category A
• Air Conditioners
• Fridge
• LED Television
Product/Service
Category B
• Mobile Phone
• Tablets
• Laptops
Product/Service
Category C
• Website Development
• App Development
Product/Service
Category D
• Add Text Here
• Add Text Here
A list of Products and
Services that are
offered by your
company are shown
in this slide . You can
make changes
accordingly.

6. 6
New Product
Launch Strategy
Company
SWOT Analysis
Industry
Analysis

7. New Product Launch Strategy7
EXISTINGMARKETSNEWMARKETS
INCREASINGRISK
INCREASING RISK
NEW PRODUCTSEXISTING PRODUCTS
Ansoff Matrix
Market Penetration
Market Development
Product Development
Diversification
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This slide displays the
Ansoff Matrix which
you can utilize to
develop strategy for
the launch of a new
product .

8. Company SWOT Analysis8
Strengths
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Weaknesses
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Opportunities
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Threats
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This slide shows the analysis
of Strength, Weakness,
Opportunity and Threats of
the company . You can use
this information to develop
effective plan.

9. Steps in Determining Market Size9
Defining total market for the
product or service, and then
establishing realistic estimate
for your market share.
Top-Down
Determine where to sell the
products, how many
locations will stock them
and how many substitutes
are in the market.
Bottom-Up
Elaborated assessment of the
market & its demographics ,
opportunities and
psychographics are
to be conducted.
Assessment
A detailed and thorough
analysis of the completion
in the market is to be
conducted.
Competition
Defining a clear market
sub- segment for efficient
calculation of the Total
Addressable Market.
Sub Segmenting
Steps to be followed while
determining the size of the
market are displayed in this
slide . Highlight the key step
and note down the action
taken.

10. 10
Bottoms-Up Approach
Top-Down Approach
Approaches
to TAM

11. Bottoms-Up Approach11
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Addressability
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Fundamental Understanding
of the Market
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Company Specifics and Known
Market Specific
Bottoms-Up Approach
01
03
02
This slide shows the Bottom-
top approach to determine
the Total Addressable
Market. You can edit it
according to your will.

12. Top-Down Approach12
Top-Down Approach
01
03
02
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Competitiveness and Penetration
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Addressability
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Understanding of Macro Economy
This slide shows the Top-
Down approach to determine
the Total Addressable
Market. You can edit it
according to your will.

13. Market Segmentation13
Segmentation of market
based on Geographic,
Demographic,
Psychographic and
Behavioral aspect are shown
in this slide . You can make
alterations accordingly.
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Geographic
• Region
• Country
• Population
• Climate
Demographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
• Lifestyle
• Personality
• Values
• Interest
Psychographic

14. Market Trends Analysis14
High Usage of more
advance technology for
promotional activity and
manufacturing process.
Use of Advance
Technology
Increase in sales
management
software for better
and efficient sales.
Sales
Software
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Trend
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Trend
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Trend
This Slide displays various
trends that might have a
positive or negative effect on
the market. You can make
changes accordingly.

15. Buyer’s Persona15
Sean Henning
Hobbies & Interests:
• Playing Golf
• Riding horse
• Trekking on small
mountains
• Add text Here
Background:
• President of marketing, founded
25 years ago
• Add Text Here
Challenges:
• Keep customers from switching
to competitor's product.
• Add Text Here
Demographics:
• Male
• Age 58
• Annual Income $
300000
• Add Text Here
Common Objections:
• Low Quality of product
Packing.
• Add Text Here
Goals:
• Have less employee
turnover
• Have a retirement Plan
• Add text here
Biggest Fears:
• Business losses after
retirement
• Add Text Here
You can use this slide to
develop a Buyers
persona by taking into
consideration the key
point shown.

16. Competition Market Share Analysis 1/216
This Slide displays an
overview of market share
held by major players in the
Industry.
Apple
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LG
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HTC
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Others
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Samsung
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34%
19%
10%
33%
4%

17. Competition Market Share Analysis 2/217
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4
YourFigures($,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Graphical representation of
Market Share analysis is
displayed in this slide. You
can edit this Graph
accordingly.

18. Total Addressable Market Overview 1/318
This Slide shows the
Total addressable
market , Served
Available market and
Target Market You can
Edit It according to your
preference.
Target Market
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Served Available Market
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Total Addressable Market
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19. Total Addressable Marker Overview 2/319
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.TAM =
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and capture your audience's attention.SAM =
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and capture your audience's attention.SOM =
This Slide shows the Total
addressable market ,
Served Available market
and Serviceable Obtainable
Market
You can Edit It according to
your preference
TAM
SAM
SOM

20. Total Addressable Marker Overview 3/320
$600 BN
$60 BN
800 M
PEOPLE
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SAM
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TAM
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SOM
This Slide shows the Total
addressable market ,
Served Available market
Serviceable Obtainable
Market Target Market You
can Edit It according to your
preference

21. Total Addressable Market Forecasting21
This slide shows the
Comparative analysis of
TAM SAM & SOM you can
edit the graph yourself
TAM SAM SOM
2018 3 2.5 1.8
2019 3.6 3.3 2.2
2020 5 4.5 3
2021 4 3 2
TAM SAM SOM
100000
10000
1000
100
10
1
0
(ThousandofUnits)
Market Position

22. Conclusion & Recommendations22
Use this slide to conclude
the meeting and display
various recommendations.
Recommendations
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Conclusions
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23. Market potential Analysis Icons Slide23

24. 24
Additional Slides

25. About Us
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Target Audiences
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Valued Clients
25

26. Our Team26
Name Here
Destination
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Name Here
Destination
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Name Here
Destination
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27. Our Mission
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Vision
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Mission
27

28. Quotes
Your Most Unhappy
Customers are Your
Greatest Source
of Learning.
_Bill Gates
28

29. Post It29
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01
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02
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03

30. Lego30
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01
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02
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03

31. Bulb or Idea
31
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01
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02

32. Comparison32
75.205 User
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02
62.432 User
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01

33. Financial33
Maximum
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$659
Minimum
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$340
Medium
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$540

34. Our Target
34
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Quality
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Awareness

35. Puzzle35
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01
02
04
03

36. Thank You
36
Contact Numbers
0123456789
Address
# street number, city, state
Email Address
emailaddress123@gmail.com