This document contains summaries of magazine covers, articles, and advertisements. The first summary describes the cover of a NME magazine featuring Craig David. It uses a gray background to make David stand out as he crouches wearing all black. The cover promotes his new album and Spotify playlist. The second summary is about a double page spread in NME featuring Stefflon Don. It continues the black, white, and gray color scheme, with her pink hair standing out. The text calls her a "million dollar baby" though she lacks confidence. The third summary is a tour date poster for Dua Lipa that continues the consistency of her album covers. It features her in black and white to look

1. RESEARCH
Simran Jabbal

2. MARKETING

3. NME
This is the back cover for a NME (New Musical Express)
which has Craig David as the main image crouching down.
He is wearing all black with white sole shoes.They have
used a grey background so then Craig David stands out
more.The two images at the top and bottom are black and
promoting his album and a playlist on Spotify.
NME magazine’s demographic is 25 year old males in a full
time job and living in the UK. For the audience of this
magazine, it is modern, trendy males who enjoy films and
technology. However, the magazine targets men aged 17-30
who is influenced by music, film and technology.
The mast head is near Craig David in big black bold text. As
it is the back of the cover, it is the promotional page. On top
of the bottom image, there is text ‘Pre-order the new
album’ and then the album cover.

4. NME
The double page spread is about Stefflon Don.The colour
scheme continues from the first slide: black, white, and grey.
The only bit of colour there is Stefflon Don’s hair which is pink.
This makes Stefflon Don stand out from the background,
There is no masthead with her name, just ‘million dollar baby’
which is bold and white. From the urban dictionary, million
dollar baby means ‘a term of endearment for a girl who may be
ugly/fat/repulsive, but who has enough money that you are
willing to overlook these defects.’This shows that Stefflon Don
doesn’t have much confidence in herself even though the quote
near her head says ‘I want to make women feel beautiful about
themselves’ However, in this case the article is talking about
Stefflon Don looked good and the fact she also signed her deal
for a million pounds.
The target audience for NME is 17-30 males.This article will
catch the audience’s attention as in her videos she doesn’t wear
much clothing and that will the male attention.

5. Tour Date
The mast head of the tour date poster is the same as Dua Lipa’s album
cover and posters.This is to carry on with the consistency.They have used
a baby pink colour for the text on a browny grey background.The colour
scheme is very feminine.
Dua Lipa’s image has been described as ‘bringing back the 90s’. By looking
at all her album covers, you can tell that they have evolved from more
feminine to controversial.The target audience will be young female adults.
The main image is of Dua Lipa herself, wearing a glittery top with her hair
slick back. Her make up is natural, however she is in black and white. It
creates a timeless quality to have an image in black and white.
The typography is bold and sans serif.All the text is in capitals so then the
audience can see it clearly and it stands out.
With the merchandise, it carries on the same text style and a very similar
image.This time she has got her hand resting on her face. Her hair and
make up look the exact same.This time, they have used a black t-shirt and
got the image of her in colour.

6. Tour Date
This tour date poster is very different to others as it’s very
eye-catching. The colour scheme is red, black and white.
These colours aren’t vibrant. However, as the main image is
off Madonna who is said to be mad and out-there, the
colours and the pose she is in links in with her personality.
The mast head is small but is in white so it still stands out on
the black background.The image of Madonna is cracked
like glass and mis-shaped her body which is effective as it is
different to other tour date posters. Another thing that is
different is that there are only two dates on the poster
rather than many.This shows how exclusive she is by how
many tours she is doing.
With the merchandise, the t-shirt is white with just her
eyes, nose and mouth. She has gold eye-shadow and red
sexy lipstick. The text underneath says ‘Bitch I’m Madonna’.
This carries on with her personality and the font is different
to the poster.

7. Tour Date
I could not find Camila Cabello’s own tour date poster
which shows either she doesn't have a tour planned yet
or she isn’t wanting to do her own tour. So she has
joined in with Bruno Mars which was his world tour.The
colours on the poster are Bruno Mars colours
considering his tour is called 24K Magic. Her name is
written in a Gatsby style font.
The t-shirt is her merchandise with her song name on it
and her face.The word ‘Havana’ is where Cabello is
from and wrote this song after she left Fifth Harmony.
They have used very vibrant bright colours to stand out
on the audience’s person.

8. Album Cover
Dua Lipa has carried on with her colour
scheme and used the pink in the corner of
the album for her tour date poster.The
name is similar to the poster too.
The colour scheme is bright and vibrant.
There is nothing going on in the back
ground, just a plain background. However,
it is still a number one selling album for
young girls who listen to Dua Lipa.
She is wearing a leather jacket and has slick
back hair, this would show the audience she
is some sort of biker. Her name is big and in
capitals and transparent which is very
effective.

9. Album Cover
This Camila Cabello album cover has a plain
red background with Cabello in the middle
being the main focus with messy hair and
big gold hoops.
The mast head on this cover is in capitals
and in bold so then it stands out.There is
not much happening on her album cover
but then again this is Cabello’s first album
cover after splitting up with Fifth Harmony.
The red background shows she is strong
and passionate. There is good contrast
between the colours going from the
background and the mast head.

10. Very few colours have been used, this shows the simplicity. On this magazine the colours are very
natural.The connotations for the colour pink is femininity, love or calmness.When you think of
the colour green, your brain goes straight to being very fresh, relaxing and peaceful. Also, the
connotations for white is light and positive.This is why they have used these colours so the
audience feels chilled when they read it.
The background image is of a celebrity which immediately stands out. Miley Cyrus is standing
with her hands above her head in a kind of sultry pose.The celebrity is using direct address by
looking into the camera.This is a form of interaction as the audience may feel connected with the
image of the front cover. Miley is the main focus on the magazine which is why they have used a
simple background.The image show that she is a new person as she is thankful for the end of her
relationship with actor Liam Hemsworth.
The blobs are tiny, but they have used the colour white again for the text so then it stands out from
the green background.The blob is there to show the audience that there is more articles and
information going on inside the magazine.
They have used an elegant font for the cover line which is her name.They have also used a darker pink
so then it doesn’t clash with what the artist’s outfit and the colour of the masthead.The ‘UNPLUGGED’
is bold and all in capitals so then it stands out more.The font goes from elegant to bold.This will drag
their audience in because they will want to know what they are uncovering about Miley Cyrus. It gives
the audience some brief information to what is the article is going to be about.
All of Billboard’s magazines have the same style masthead which shows their work is consistent.
They have kept it the same with the colour scheme throughout the front cover and used a light
shade of pink.They have edited Miley Cyrus’ arm and made it so her arm is on top of mast head,
this is so the audience can see all of her.The mast head is huge and takes up most of the left side
up, this is so everyone will recognise it.Also, it is all in lower case which shows they are informal.
At the top of the magazine they have used a puff
which says ‘DUMPSTER FYRE Inside the festival
fiasco of the century’.They have put the first two
words in capitals to emphasise the festival.They
also use the word ‘century’ which shows it’s going
to be one in a million.This gives another reason
for their audience to buy this particular magazine.

11. Masthead:They have used two different colours, hot pink for the word ‘girl’ to show the feminine side and then black to
show that you go from one colour that’s black to a more feminine colour when you’re a woman.There is nothing fancy
about the font that they have used. I think they wanted it to be bold and for the audience to be able to see what it says
without all the fancy writing.
ColourThemes:The
colours that have
been used are very
simple and plain.
They have used a
grey background
where they could use
any colour and it
would go.The
colours they have
chosen are very bold
choices.
Blobs:The little paragraph explaining
Miley Cyrus’ job role on Disney.They
haven’t written much for the blob, I
believe this is because the double
page spread before the big article.
I think they haven’t
added in a cover line
because they wanted
to keep the page
simple and didn’t
want too much
happening otherwise
the audience wouldn’t
know what to read
first.
Main Image: It is very clear to see that Miley Cyrus is the main focus on this
double page spread. By having one bold image makes it most effective
because it allows there to be one main focus on the page.Another thing is
the clothes Cyrus is wearing, it goes with the colour scheme as she is
wearing black clothing and then her hair is down so we don’t know what
kind of top she is wearing.

12. The colours that have been used on this are very seasonal. Loads of colours have been used such as
different shades of blue, greens, red, purple and white. Blues and greens are very natural colours whereas
red and purple are very eye catching. As there is that light blue in her dress which makes her eyes stand
out more.
Adele is even wearing a very light pink lipstick. All these colours link in with the cover line where they have
used the word ‘spring’. BehindAdele is a green pillow which doesn’t clash with the colours on her dress. It
still brings out the slight bit of green in her dress.
Adele is the main focus on this front cover forVogue magazine. She is in sultry pose with her chest on full
show and her hand on her head where you can see her tattoo on her hand.The celebrity is using direct
address by looking into the camera.This is a form of interaction as the audience may feel connected with
the image of the front cover.
‘SPRING’S EXTRAORDINARY’ is put into bold and smaller than the word ‘CHANGE’ underneath which
clearly with attract their audience’s attention.The blob clearly links with in the celebrity on the main
image. It is all in big text near her head so the audience know that the article will be about her.They have
carried on with the consistency of having the top lines of the text in bold and then the bottom text
thinner. ‘VOGUE’ speaks words without reading the whole magazine.
Vogue keeps it regular by having the same masthead on all magazines.The colour of the word is white
and it never changes.They have placed the main image and the masthead in place so the audience can
still see Adele’s tattoo which says ‘angel’. Puff: At the bottom of the magazine it says ‘Will Hillary Clinton
make history?’ First of all, they have used a navy blank box to cover the bottom so then the text wouldn’t
blend in with her dress. Also, the text ‘Hillary Clinton’ is in bold whereas the rest of the text isn’t.This gives
emphasise on the name.

13. Main Image: A close up of EmmaWatson on thisVogue double page. She is looking directly into the
camera.There is a clear contrast betweenWatson’s face and her lipstick.As you can see her lipstick is
bright red whereas her face is quite pale.The sticker on the net is kind of mimickingWatson’s lips.
There is a net on the lower part of her face.This could connote to passion or sexuality which could also
link to underwear.
Masthead: ‘Emma’ is in italics
font, this appears as
sophistication and classy. But,
her surname is shown in a bold
and big font in the colour red.
They have used two different
colours for the masthead, this
shows contrast as the
background is white. It makes it
stand out. It shows the
combination between the red
lips and the text.
Colour Connotations:
Red - connotes to power, desire or love
White - connotes to goodness or innocence
Black - connotes to elegance, formality or mystery
Baby pink - connotes to sweet, romantic or feminine
ColourThemes:They have used the colours black, white, baby pink and red
They have added three little
images at the side of the
magazine.There is a
consistent colour theme
throughout the whole spread
which has carried on in the
images. It images stand out a
lot as the model is wearing
black and the background is
white. As the images are
small, it doesn’t take any
attention away from the
article.

14. Audience
Younger audience:
• Still at school
• Still living at home
• Most likely don’t have a job
• Probably get some pocket money off their parents
• Influenced by their friendship group
Older audience:
• Buys tickets straight away after announced
• Camps outside the concert
• Stands outside the concert hours before
• Buys all the merchandise
• Argues with anyone who says something
different
For this audience, the usual type of girls are:

15. Audience
I have chosen 14+ as my audience for my project. I believe this is a perfect age range as I have areas for the
younger audience and the older audience.The younger audience will like the fact that a new singer has come
around and has been advertised for tours.This will influence them to become singers themselves when their
older or to follow every movement of the new singer. Project Lola is for the female gender, however, males are
more than welcome to read the magazine too. Project Lola is combined of a pop magazine cover and double
page spread, a photography portfolio, tour date poster and album cover. As there is a selection of different
products, this is what will win my audience over. If they are into photography then the portfolio will help them
with their own work. Obviously the magazine will have to aim for the younger audience so they actually buy the
product. However, there contents may be more approved by the older audience.
There will be different colours, fonts and styles included in all the project. I have already got many responses
from my interview which will help me out with Project Lola including the name of the project which I have taken
off a ranking scheme that the audience has put in order of which name for the singer they liked best.The
psychographic is achiever/emulator as they will follow Lola on her new adventure of becoming somebody
famous.There are a few obvious parts to my work as it cannot have any inappropriate language as the younger
audience’s parents will not be happy. Lastly, the social status for Project Lola will be ABC1 and C2DE as the older
audience will be able to afford it and the younger audience can use their pocket money/parents money. Another
way this will be published is by social media which will most likely be Instagram so the I add my photographs to
it as well.

16. PRIMARY

17. What is your gender?

18. How old are you?

19. Which tour date poster do you prefer?

20. What t-shirt design do you prefer?

21. Which name for an artist do you prefer?

22. Which music magazine do you prefer?

23. Which album cover do you prefer?

24. Summary
Firstly, the total of people was 24, 17 males and 7 females.This doesn’t help me as much considering my target audience I had chosen was females.
However, it wouldn’t be a major project as I could create a paper copy of an interview that I will be given to females only in this age range.When it
comes to the age range, it varied. Males aged under 18 to 44 had responded to this survey whereas females aged under 18 to 24 had answered.
In the survey one of the questions was ’which is your favourite artist and why?’ although this question had been interpreted differently by males as in
painters and the females haven’t.The two artists that had been named are Bridget Riley and Margaret Keane. Some of the males had answered with
artists like Cardi B, Celine Dion, Jess Glynne, AmyWinehouse and SZA etc. But when you look at the responses from the females, you can clearly tell the
older male audience had come up with responses such asCeline Dion, AmyWinehouse and a band named Bikini Kill who are a group from 1990’s. With
the females, they chose the new artist Billie Eilish, Sia and Miley Cyrus.
Next, the tour date posters, t-shirt designs and music magazines were between Dua Lipa, Madonna and CamilaCabello. For the both genders, the most
popular choice was Dua Lipa then second was Madonna.With the Dua Lipa poster, she has her hair is slick back but in a messy way with natural make up
as it looks like however, she is in black and white. Madonna’s tour date poster is her with a busty outfit with her arms behind her head. It shows why it
was second favourite with the males.
Furthermore, Camila Cabello was most popular for both genders and second was Madonna. More males preferred the Madonna t-shirt design than
females as on the t-shirt it says ‘Bitch I’m Madonna’ with Madonna’s top lip lifted up in a sultry, sexy or cheeky way. Her eye lids are squinted which
carries on with the sultry look. With Camila Cabello’s t-shirt design she has messy hair, looking to the side and appears to look like she isn’t wearing
anything.
Additionally, for the music magazine Dua Lipa was more popular with the males and second was CamilaCabello. With the females, Camila Cabello got
most liked. I tried to choose the same music magazine which was NME. In the Dua Lipa magazine she is wearing a mesh top which has sequins on and
the tip of her pinkies on the tip of her tongue.Again, with Cabello she is turned to the side but time her face looking at us with a love heart sweet in her
hand.To improvement on my questionnaire next time would be to word my questions better.

25. PRODUCTION

26. Front cover structure
Masthead
Cover Story
Main Cover Story
Cover Story
AdditionalCover Story
Barcode
Main Image
Issue
Date
Price
Masthead
Cover Story
Cover Story
Additional cover line Barcode
Main Image
Issue
Date
Price
Cover Story
Cover Story
Promotional offer
Tagline
Cover Line
Information about music
Simple StructureBusy Structure
Out of both of these
structures, I think I will
be using the simple
structure because I
want the main image
to be the main focus
for the audience.

27. Double page spread structure
Main image
Masthead
Cover line
Main article
Image ImageImage
QuotationThis is one
structure I have
come up with. I
have used this
structure before
for different
projects and has
worked
effectively. It
helps as the
images that will
be taken have got
to good enough
and have got to be
able to fit where
they’re suppose to
be.

28. Tour date poster structure
Masthead
Main image
Dates for
the tour
Website &
Social media
I have drawn this structure from
researching other tour date posters.
The one that inspired me the most is
the Dua Lipa one. I think it well
organised and will suit the look of the
rest of work too.

29. Get the look
From this video is where I
got one of my inspirations
from called Cindy Kimberly.
This woman in the video
recreates famous models
looks. I got hooked on when
she recreated a look from
Cindy Kimberly and it
looked quite snazzy.Then I
decided to have a look on
her Instagram and found
some images on there that
really inspired me for my
own my work.

30. Dress like a model
This one is about different
styles and what to pair
with what.This will help
with my work as it shows
me what goes with what
really well.There is a
variety of different
clothing.

31. Four photographers
This video is about four photographers
using the same model but changing
the location and outfit depending on
the photographer. I was very inspired
with this as it showed the different
locations and how each photographer
used it differently and how well the
outfit went. Another aspect I have got
from is the model who is Sydney J
Harper. I had a look at her Instagram
and really inspired me to take some
ideas from her.

32. BIBLIOGRAPHY

33. Bibliography
■ Leonie Cooper. (2017). Stefflon Don. Available: https://www.nme.com/features/stefflon-don-interview-signing-universal-2153550. Last
accessed 18/02/19.
■ Billboard Staff. (2019). Normani: Photos From the Billboard Cover Shoot. Available: https://www.billboard.com/photos/8483707/john-mayer-
photos-billboard-cover-shoot. Last accessed 18/02/19.
■ Billboard Staff. (2019). Avril Lavigne: Photos From the Billboard Cover Shoot. Available: https://www.billboard.com/photos/8483707/john-
mayer-photos-billboard-cover-shoot. Last accessed 18/02/19.
■ D-4 Nguyen. (2018). 15 EssentialThingsYou NeedTo KnowTo StartYour Music Career. Available: http://d4musicmarketing.com/start-music-
career/. Last accessed 18/02/19.
■ Jessica Kobeissi. (2018). 4 Photographers Shoot the Same Model - Episode 9. Available: https://www.youtube.com/watch?v=meDXvjAKJ0w.
Last accessed 18/02/19.
■ Anita Sadowska. (2017). How to Photograph Professional Fashion Model -Test Photoshoots. Available:
https://www.youtube.com/watch?v=uwensctoEbo&t=241s. Last accessed 18/02/19.
■ Manny Ortiz. (2017). 5 Do's and don'ts when photographing a mode. Available: https://www.youtube.com/watch?v=CQdVKV5oHxA&t=309s.
Last accessed 18/02/19.
■ ClearlyChloe. (2017). Dress Like A Model! Model Off Duty Outfit Ideas (LookBook). Available:
https://www.youtube.com/watch?v=ps074f0UvdA. Last accessed 18/02/19.
■ Summer Sheekey. (2018). Get the Look: 5 Model Off-Duty Outfits. Available: https://www.youtube.com/watch?v=oAAqxZLjawc. Last
accessed 18/02/19.
■ Jessica Kobeissi. (2018). Transforming Myself Into An Instagram Model. Available: https://www.youtube.com/watch?v=8xGRD5GBUYA. Last
accessed 18/02/19.
■ CharlotteTilbury . (2018). Get yourVictoria's Secret Model Look - Make UpTutorial | CharlotteTilbury . Available:
https://www.youtube.com/watch?v=dy8DLkKZyxc. Last accessed 18/02/19